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DM110 - Week 1 - Introductions / Web 2.0


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DM110 Emerging Web Media / Huston Film School, National University of Ireland, Galway / 9th January 2007

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DM110 - Week 1 - Introductions / Web 2.0

  1. 1. DM110 Emerging Web Media Dr. John Breslin [email_address] Week 1: Introductions
  2. 2. Who am I?
  3. 3. Overview <ul><li>Introductions / Web 2.0 </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Social networks </li></ul><ul><li>Audio podcasting </li></ul><ul><li>Video podcasting </li></ul><ul><li>Machinima </li></ul><ul><li>Content sharing </li></ul><ul><li>Content syndication </li></ul><ul><li>Semantic Web / Web 3.0 </li></ul><ul><li>Study week </li></ul><ul><li>Exam (27 March 2007) </li></ul>
  4. 4. Site <ul><li>The DM110 Emerging Web Media course will have online content at the DERI E-Learning site: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>(Click on DM110!) </li></ul></ul>
  5. 5. Signup <ul><li>First task: </li></ul><ul><li>Create a new account on the DERI E-Learning site (click on “Login” and go from there) </li></ul><ul><li>Enrol on the DM110 course (the enrollment key is “open”) </li></ul><ul><li>Create a post and say hello on the forum called “Introductions” (see next slide) </li></ul>
  6. 6. The current (syntactic / structural) Web
  7. 7. Was the Web meant to be more?
  8. 8. <ul><ul><li>“ An extension of the current Web in which information is given well-defined meaning, better enabling computers and people to work in cooperation.” </li></ul></ul><ul><ul><ul><li>Sir Tim Berners-Lee et al., Scientific American, 2001: </li></ul></ul></ul><ul><ul><li>“… allowing the Web to reach its full potential…” with far-reaching consequences </li></ul></ul><ul><ul><li>“ The next generation of the Web” </li></ul></ul>What is the Semantic Web?
  9. 9. The Semantic Web in essence <ul><li>The word “semantic” stands for “the meaning of”: </li></ul><ul><ul><li>The Beatles were a popular band from Liverpool; Lennon was a member of the Beatles; &quot;Hey Jude&quot; was recorded by the Beatles </li></ul></ul><ul><li>The Semantic Web is a Web that is able to describe things in a way that computers can understand </li></ul>
  10. 10. What is Web 2.0? <ul><li>The term Web 2.0 was made popular by Tim O’Reilly: </li></ul><ul><ul><li> </li></ul></ul><ul><li> </li></ul><ul><ul><li>“ Web 2.0 … has … come to refer to what some people describe as a second phase of architecture and application development for the World Wide Web.” </li></ul></ul><ul><li>The Web where “ordinary” users can meet, collaborate, and share using social software applications on the Web (tagged content, social bookmarking, AJAX, etc.) </li></ul><ul><li>Popular examples include: </li></ul><ul><ul><li>Bebo,, digg, Flickr, Google Maps, Skype, Technorati, orkut, 43 Things, Wikipedia… </li></ul></ul>
  11. 14. A move from the Web to a “social Web”
  12. 15. Web 2.0 and social software <ul><li>Web 2.0 focuses include: </li></ul><ul><ul><li>The Web as a platform for social and collaborative exchange </li></ul></ul><ul><ul><li>Reusable community contributions </li></ul></ul><ul><ul><li>Subscriptions to information, news, data flows, services </li></ul></ul><ul><ul><li>Mass-publishing using web-based social software </li></ul></ul><ul><li> </li></ul><ul><ul><li>“ Social Software lets people rendezvous, connect or collaborate by use of a computer network. It results in the creation of shared, interactive spaces…” </li></ul></ul><ul><li>Social software for communication and collaboration: </li></ul><ul><ul><li>IM, IRC, Forums, Blogs, Wikis, Social Network Services, Social Bookmarks, Podcasts, MMOGs… </li></ul></ul>
  13. 16. When did Web 2.0 appear?
  14. 17. Features / principles of Web 2.0 <ul><ul><li> </li></ul></ul><ul><li>The Web as platform </li></ul><ul><li>Harnessing collective intelligence </li></ul><ul><li>Data is the next “Intel Inside” </li></ul><ul><li>End of the software release cycle </li></ul><ul><li>Lightweight programming models </li></ul><ul><li>Software above the level of a single device </li></ul><ul><li>Rich user experiences </li></ul><ul><li>The long tail </li></ul>
  15. 18. Web 2.0 meme map
  16. 19. Web 2.0 meme cloud
  17. 20. Web 2.0 elements
  18. 21. What are tagging and folksonomies? <ul><li>Tag: </li></ul><ul><ul><li>A keyword which acts like a subject or category </li></ul></ul><ul><li>Folksonomy: </li></ul><ul><ul><li>A collaboratively generated, open-ended labeling system that enables Internet users to categorise content using tags: </li></ul></ul><ul><ul><ul><li>Web links and pages (e.g. using “social bookmarking” </li></ul></ul></ul><ul><ul><ul><li>Online photographs (e.g. Flickr, Zooomr) </li></ul></ul></ul><ul><ul><ul><li>Events (e.g. </li></ul></ul></ul><ul><ul><ul><li>Blog entries, etc. </li></ul></ul></ul><ul><li>Tag cloud: </li></ul><ul><ul><li>A visual depiction of the tags used on a website: </li></ul></ul><ul><ul><ul><li>Equivalent to a weighted list in the field of visual design </li></ul></ul></ul>
  19. 22. From Web 1.0 to 2.0 (updated from O’Reilly) Tagging, Folksonomies Directories, Taxonomies Knowledge Syndication Stickiness Referencing BitTorrent, P2P Akamai Content Evite Events Wikipedia Britannica Online Encyclopedi æ Skype, Asterisk Netmeeting Talk Google Services, AJAX, Flock Netscape, Internet Explorer Platforms Wikis Content Management Systems Portals Blogs Personal Websites Web Pages Web 2.0 Web 1.0
  20. 23. The path to Web 3.0 (the Semantic Web) <ul><li>The Semantic Web effort is mainly towards producing standards and recommendations that will interlink applications </li></ul><ul><li>The Web 2.0 meme is about providing user applications </li></ul><ul><li>Not mutually exclusive: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>With a little effort, many Web 2.0 applications can and do use Semantic Web technologies to great benefit </li></ul></ul><ul><ul><li>We will now discuss Web 2.0 and describe what happens when we combine it with the Semantic Web </li></ul></ul>
  21. 24. From Web 1.0 to Web 3.0 Semantic Social Networks Online Social Networks Buddy Lists, Address Books Semantic Social Information Spaces … … Semantic Digital Libraries Google Scholar, Book Search CiteSeer, Project Gutenberg Semantic Forums and Community Portals Community Portals Message Boards Semantic Blogs Blogs Personal Websites Semantic Search Google Personalised, DumbFind, Hakia Altavista, Google Semantic Wikis Wikis, Wikipedia Content Management Systems, Britannica Online Web 3.0 Web 2.0 Web 1.0
  22. 25. Metaweb  social semantic information spaces
  23. 26. 1+1>2 <ul><li>Semantic forums </li></ul><ul><li>Semantic blogs </li></ul><ul><li>Semantic wikis </li></ul><ul><li>Semantic social nets </li></ul><ul><li>Semantic desktop </li></ul><ul><li>Semantic Web + </li></ul><ul><li>social software > </li></ul><ul><li>sum of its parts </li></ul>
  24. 27. Communication channel hype cycle <ul><ul><li> </li></ul></ul>