August 2, 2011 recap ofAnna F. Shallenberger                                                                  SLA Annual C...
   Pearl Grow …                                               ID Leakage Points [factoring in copyright & other IP conce...
Conduct                                               Search                                                              ...
Look        For…                                                    Concepts/Terms/Catch Phrases etc          – the more...
Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.238391...
Example of expansion                                                                                                      ...
Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com              ...
[factoring in copyright & other IP concerns]                                               Analogy: Similar to emotional ...
[factoring in copyright & other IP concerns]Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Serv...
Illustrates content recycling…                                                                                            ...
Don’t be surprised if you receive conflicting advice from experts …                                                       ...
Non Central Content Hosts, e. g. content not “HQ” controlled                                                 Branch offic...
Dark Web / Specialized Browsers, etcAnna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna...
Surgical Browsing                                                   Identify Potential High-Value Sites                  ...
Leveraging Who You Know, Digitally & Offline                                             What      do people in that fiel...
Needles in Haystacks aren’t invisible,                                                      but they can be more work to l...
Planning Ahead                                                                     *AFS example based on model designed by...
ID/Target Sources                                              {categorization subjective – many fit multiple}            ...
 Deep    Web: Surfacing Hidden Value                                            www.brightplanet.com/images/uploads/DeepW...
   Definitions vary as to what it is / is not                                                Many names – deep, invisibl...
 Pages lower ranked due to Search Engine Optimization [SEO]                                             Sites coded to e...
Figure 1. Search Engines: Dragging a Net Across the Webs SurfaceAnna F. ShallenbergerPresident & “Chief Archer”Shallenberg...
Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.238391...
Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.238391...
Information Not   elsewhere classified                                               CustomersAnna F. ShallenbergerPreside...
Thank you generous sponsor, for enabling                                                                                  ...
Client                                                                                                         Special    ...
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2011 Mining Unique Information Sources & Deep-Invisible-Hidden-Opaque Web

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2011 Mining Unique Information Sources & Deep-Invisible-Hidden-Opaque Web

  1. 1. August 2, 2011 recap ofAnna F. Shallenberger SLA Annual Conference Session 6.14.2011President & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383 Thank you generous sponsor, for enabling917.591.6732 fax us to offer this free of charge recapwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
  2. 2.  Pearl Grow …  ID Leakage Points [factoring in copyright & other IP concerns]  Non Central Hosts of Content  E. G. Content not controlled by “HQ”  Surgical Manual Browsing  Dark Web Browsers [also use pathfinders]Anna F. ShallenbergerPresident & “Chief Archer”  Leverage Your {on & offline} Networks ….Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 2
  3. 3. Conduct Search Evaluate What You Find… Mine the most on point for more ideas …Anna F. Shallenberger Refine your search strategy,President & “Chief Archer” Continue your investigation,Shallenberger Intelligence Services Repeat process as needed…anna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 3
  4. 4. Look For…  Concepts/Terms/Catch Phrases etc – the more unique, the better…  Names – Experts/Reports/Publications  URL Roots , e.g. are the most relevant loaded on the same part of site  Revisit strategy adding incremental terms and/or re-weighting / editing Boolean linkages  Don’t forget the reverseAnna F. ShallenbergerPresident & “Chief Archer”  What are key terms repeating in the “false drops”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 4
  5. 5. Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.com Example of expansion search strategy,www.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenberger Results may/may not have been “hidden”http://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 5
  6. 6. Example of expansion search strategy, Results may/may not have been “hidden”Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 6
  7. 7. Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com www.pearltrees.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 7
  8. 8. [factoring in copyright & other IP concerns]  Analogy: Similar to emotional conversations, where “speaker” may or may not  Intend for public [or so much of them] to “hear” [have access to] it  Fully comprehend others’ valuation of the information  Understand originators perspective – “But I only told that to… And they promised not to tell anyone…”  Information Leakage Points , lag time similar to embargos…Anna F. ShallenbergerPresident & “Chief Archer”  Reuse by others – clients, ex employeesShallenberger Intelligence Servicesanna@targetedknowledge.com  Conference Presentations203.258.2383917.591.6732 fax  Case Studies or other Sales & Marketing Collateralwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarian  Continuing Education [especially MBA classes]http://closetlibrarian.blogspot.com  Social Mediawww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 8
  9. 9. [factoring in copyright & other IP concerns]Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383 Example of market research vendor with many English language sites.917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarian Found reports covering US on non-US sites , not available on US sites.http://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenberger Spottier now, company may have better process oversighthttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 9
  10. 10. Illustrates content recycling… Authoritative sources… Pearl grow them…. Example dated though…Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 10
  11. 11. Don’t be surprised if you receive conflicting advice from experts … Consult with your legal dept – rulings/interpretations evolve . May vary geographically….  SLA 2011 www.slideshare.net/cavlec/i-own-copyright-so-i-pwn-you  Nice overview from UMN https://www.lib.umn.edu/pdf/CanIUseThat-Handout-03_2011.pdf  Public Domain Sherpa www.publicdomainsherpa.com/10-misconceptions-about-the-public-domain.html  Fair Use Podcast www.sla.org/podcasts/Replays/2010/2010Feb_AsktheCopyrightExperts.wmv  Ask CR Experts www.sla.org/content/learn/members/webinars/webreplays/podcast2011/2011replay03.cfm  Copyright Clarity www.slideshare.net/reneehobbs/copyright-clarity-using-copyrighted-materials-for-digital-learning Brooklyn PL’s great link list www.brooklynpubliclibrary.org/pdf/copyright_faq.pdfAnna F. Shallenberger  ALA/ARL www.arl.org/bm~doc/mm10fall-butler-jaszi.pdfPresident & “Chief Archer”Shallenberger Intelligence Services  Center For Study of Public Domain www.law.duke.edu/cspd/indexanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 11
  12. 12. Non Central Content Hosts, e. g. content not “HQ” controlled  Branch offices of consultants, research firms, usually non-US  Biz units migrating tech platforms [generally post-merger]  Satellite campuses, larger academic institutions  Event-driven sites – conferences, product introductions, etc…Anna F. ShallenbergerPresident & “Chief Archer”  Non-merger partnerships / joint initiativesShallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383  “Relationships” NEC–specialized social networks , non-profits..917.591.6732 faxwww.targetedknowledge.com [sometimes exec bios NOT pasted verbatim from corp site]http://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 12
  13. 13. Dark Web / Specialized Browsers, etcAnna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 13
  14. 14. Surgical Browsing  Identify Potential High-Value Sites  Navigate Manually  Create Your Own Site Index Using a Browser It can include  Downloading {smaller} sites into Adobe to browse offline  Looking for cross-linking to site, especially several layers in  Locating historical content in caches or archiving sitesAnna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Services Be Carefulanna@targetedknowledge.com203.258.2383  While limiting searches by doc type [pdf etc] is effective917.591.6732 faxwww.targetedknowledge.com Searchable layers can mask them behind other file typeshttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 14
  15. 15. Leveraging Who You Know, Digitally & Offline  What do people in that field read, on & offline ? What would they consider a waste of time? A large part of the challenge is indexing…  And you need to ID what they “miss”  Sometimes there’s no GPS, must already know where you’re going, or at least a mid-point…Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 15
  16. 16. Needles in Haystacks aren’t invisible, but they can be more work to locate Some even hide in plain sight Have a plan, but flex it as needed Take good notes, bookmark good leads, save best hits Might not find them again or they change ALWAYS Consider the Source Manage time spent, don’t get lostAnna F. Shallenberger Be Flexible, but still…President & “Chief Archer”Shallenberger Intelligence Services Plan Aheadanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 16
  17. 17. Planning Ahead *AFS example based on model designed by KnowledgeInforrm Based On Questions You Are Seeking To Answer ID Potential Sources, & “Pearl Grow” From ThereAnna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 17
  18. 18. ID/Target Sources {categorization subjective – many fit multiple} Influencers Consultants / Think Tanks Pollsters / Market Researchers Academia Governmental NGOs & Advocacy Groups Trade/Professional Associations Other Niche Organizations Businesses & Publishers, NEC Aggregators/Re-packagers/Peer-Sharing , NECAnna F. ShallenbergerPresident & “Chief Archer” PEOPLE NECShallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 18
  19. 19.  Deep Web: Surfacing Hidden Value www.brightplanet.com/images/uploads/DeepWebWhitePaper_20091015.pdf  Marcus Zillman: Deep Web Research www.llrx.com/features/deepweb2011.htm or www.deepwebresearch.info  Chris Sherman @ Information Online www.docstoc.com/Docs/Document-Detail-14.aspx?doc_id=84592274  August Jackson [for SCIP] Getting Most …. http://homepage.mac.com/cornfed/internetdeepweb.pdf  Using Web Investigative Reporting Tool www.slideshare.net/tccj/web-as-investigative-tool or http://campuscoverage.org/sites/default/files/Docs/Presentations/CCPInternet.ppt Model & Analyze Deep Web www.scribd.com/doc/59496007/Modeling-and-Analyze-the-Deep-Web-Surfacing-Hidden-ValueAnna F. ShallenbergerPresident & “Chief Archer”  Accurate & Efficient Crawling Deep WebShallenberger Intelligence Services www.scribd.com/doc/57147960/Accurate-And-Efficient-Crawling-The-Deep-Web-Surfacing-Hidden-Valueanna@targetedknowledge.com203.258.2383  Web & Twitter Archiving @ Library of Congress917.591.6732 fax www.slideshare.net/nullhandle/web-and-twitter-archiving-at-the-library-of-congresswww.targetedknowledge.comhttp://twitter.com/ClosetLibrarian CRS report to Congress www.docstoc.com/docs/84024621/CRS-Report-for-Congresshttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.com  How Much Information [UC Berkeley]www.linkedin.com/in/annafayshallenberger http://www2.sims.berkeley.edu/research/projects/how-much-info-2003/printable_report.pdfwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 19
  20. 20.  Definitions vary as to what it is / is not  Many names – deep, invisible, hidden, opaque etc Surface web is “visible” portion  Baseline Research, particularly re size, dated Term coined by Michael Bergman…Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 20
  21. 21.  Pages lower ranked due to Search Engine Optimization [SEO]  Sites coded to exclude bots  Dynamic content generated by page search – stats, etc  Search engine chooses not cover whole site due volume of context  Format – video/image w/o text/tags, or they’re incomplete  Site/pages not connected with pages browser(s)Anna F. ShallenbergerPresident & “Chief Archer”  Password protected pagesShallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 21
  22. 22. Figure 1. Search Engines: Dragging a Net Across the Webs SurfaceAnna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 22
  23. 23. Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarian Q4 NPD Search &Portal Site Study, reported by Search Engine Watchhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 23
  24. 24. Anna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 2
  25. 25. Information Not elsewhere classified CustomersAnna F. ShallenbergerPresident & “Chief Archer”Shallenberger Intelligence Servicesanna@targetedknowledge.com203.258.2383917.591.6732 faxwww.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 2
  26. 26. Thank you generous sponsor, for enabling us to offer this free of charge recap Thanks & Best Regards, Anna F. Shallenberger 203.258.2383 cell 917.591.6732 fax anna@targetedknowledge.com http://twitter.com/ClosetLibrarian http://www.slideshare.net/ClosetLibrarian http://closetlibrarian.blogspot.com An experienced researcher, educator, author, blogger, strategist & consultant, Anna Shallenberger, aka the ClosetLibrarian, was recently recognized in Best of the Business Web & featured on SlideShare’s home page.Anna F. ShallenbergerPresident & “Chief Archer” At SLA 2011 , Anna was a panelist for “Integrating with Sales & Marketing toShallenberger Intelligence Services Capture & Deliver Intelligence” & led an "Intelligence Café“ discussion regardinganna@targetedknowledge.com203.258.2383 Unique Information Sources & the Deep Web. Anna was also a spotlight panelist917.591.6732 fax @ SLA 2010 & served as conference planner for the CI Division.www.targetedknowledge.comhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarian No member of a crew is praised for the rugged individuality of his rowing.http://closetlibrarian.blogspot.com ~Ralph Waldo Emersonwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenbergerhttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 26
  27. 27. Client Special Projects Actionable Deliverables:  Analysis 5/9 Forces SWOT/PEST Landscapes- Cos, Mkts, Prods Win/Loss, Cust Sat [B2B, B2C, B2B2C] multiple other approaches  Human Source Interviews  Due Diligence / Fact-Checking  Benchmarking / Best Practices  Counter Intelligence Process/Basics: Early Warning Systems, Communities of Practice [internal & external], Content Collection –Anna F. Shallenberger Aggregation – Synthesis, Document Retrieval, Human Source Identification / Qualification /President & “Chief Archer” Prioritization / Bios, Published Source ID & Contract Negotiation, Taxonomy Development,Shallenberger Intelligence Services Digitization, Patent Searching, Ethics/Standards Advice, Templates/Formsanna@targetedknowledge.com203.258.2383 Foundation:917.591.6732 fax Secondary Research, Primary Research, Knowledge Management, HUMINT, 6Sigma/Organizationalwww.targetedknowledge.com Effectiveness, Project Management, Moderation, Coaching / Advisory Services, Training / Instructionhttp://twitter.com/ClosetLibrarianhttp://www.slideshare.net/ClosetLibrarianhttp://closetlibrarian.blogspot.comwww.linkedin.com/in/annafayshallenbergerwww.ci2020.com/profile/AnnaFShallenberger Intel Types include: competitive, market, sales, defensive, trade show, etchttp://tinyurl.com/AIIP-AFS Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 2

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