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Three keys to killer SaaS pricing pages

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Three keys to killer SaaS pricing pages

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Your pricing page is the final door a customer has to walk through before they buy your product. It's absolutely critical you get it right.
Use these three principles from successful SaaS pricing pages to kickstart your own.

Your pricing page is the final door a customer has to walk through before they buy your product. It's absolutely critical you get it right.
Use these three principles from successful SaaS pricing pages to kickstart your own.

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Three keys to killer SaaS pricing pages

  1. 1. Three principles of killer SaaS Pricing Pages
  2. 2. Your pricing page is the final door a customer has to walk through to get to your product.
  3. 3. It’s absolutely critical that you get it right
  4. 4. Here are three keys to effective SaaS pricing pages.
  5. 5. 1. Keep it simple
  6. 6. Keep it simple You have eight seconds to catch your customer’s attention—don’t waste them. Your pricing page should not be a feature pitch. MailChimp’s pricing page is a great example.
  7. 7. Keep it simple
  8. 8. Keep it simple The more complex your pricing page seems, the more tangled your value proposition becomes. The more tangled your value proposition becomes, the more prospects will hesitate to buy.
  9. 9. 2. Make it scalable
  10. 10. Make it scalable Break your pricing down into scaling usage packages The more value a customer gets out of your product, the more they should expect to pay Asana uses a powerful pricing slider to showcase their scalable payment plans.
  11. 11. Make it scalable
  12. 12. Make it scalable When you price based on value metrics, you lower the entry barrier for new customers. It’s also an effective way to start charging your customers early, instead of having a free plan.
  13. 13. 3. Prioritize value over price
  14. 14. Prioritize value over price Even if you don’t use value metrics to scale your pricing, your price should still be value-based Instead of narrowing your pricing model to a single metric like Asana, consider using tiers. Slack does this brilliantly.
  15. 15. Prioritize value over price
  16. 16. Prioritize value over price Price your tiers based on the value you provide, not how difficult a feature was to build Create premium, enterprise packages for customers who are accustomed to paying more.
  17. 17. Need inspiration? Check out these three SaaS pricing pages to get started.
  18. 18. Squarespace
  19. 19. Zendesk
  20. 20. Mixpanel
  21. 21. Want more? Visit our blog Enroll in our free sales training program Try Close.io free for 14 days Make more deals. Close more sales.

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