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Ged mirfinprofile


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My LinkedIn Profile in CV Format for anyone interested in hiring me.

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Ged mirfinprofile

  1. 1. Page 1 Ged Mirfin National Award Winning Data Analytics Consultant & Marketing and Communications Strategy Adviser Summary A charismatic, outgoing and extremely creative Direct Marketer with proven experience of Direct Marketing Campaign Planning including the development of Customer Engagement and Intelligent Communication Strategies. A National Award Winning Big Data Project Manager, Business Intelligence & Knowledge Management Systems Consultant. A high-impact Commercial Insight Manager with Vast Experience of working with Commercial CRM Systems using a variety of Data Mining Tools, Data Analysis & Statistical Software including: Business Objects, Alterian, SPSS & QlikView; Utilising Segmentation Methodologies & Data Profiling Techniques to Analyse Big Data Sets to supply Quantitative & Qualitative Information to provide detailed Customer Insight upon which to base Strategic Marketing & Operational Business Decisions. A Strategic and Commercially focused B2B and B2C Marketing Professional with a solid record of spearheading Marketing Development Projects with Key Skills in Developing New Products and Service Offerings; Leading Economic & Developing Insight-Driven Marketing & Communications Plans to drive Customer Acquisition and Maximize Retention, Profitability & Customer Lifetime Value. A Market Intelligence Specialist with an extensive track record in delivering Market Defining and Scoping Analyses used for Business Strategy Formulation and conducting Marketing Research Projects in Highly Regulated Environments . A specialist in International and Domestic Market Scoping and Potentiality Analyses: Market Entry Launch, Key Focus Market Access and Targeted Market Penetration, Build & Consolidation. A Specialist in the use of Data & Insight Driven P.R. & Communications with extensive Internal & External Communications experience. Strong networking skills. Very strong political influencing skills. A Specialist in the Use & Development of Social Media Strategies and Content & Network Marketing Experience
  2. 2. Page 2 Data Analytics & Customer Insight Consultant and Marketing & Communications Strategy Adviser July 2011 - Present Recent Projects include Market Profiling and Data Quality Assessment for a Mail Order Business in the Mature Market Segment; Data Planning and the Implementation of Business Intelligence & CRM Systems for New Business Agencies operating in the Full Service Marketing Agency Space (Digital Marketing & Marketing Innovation); Data Profiling and Customer Segmentation for a Large Financial Services Organisation, Research & Data Profiling of Rapid High Growth Businesses & Entrepreneurs for Public Sector Business Growth Accelerator & Growth Hub Agencies in the West Midlands and the North West; Economic Agglomeration Analysis for Business Support Agencies in Lancashire & Manchester and Policy Research and Campaign Planning & Management and Media Communications Activity for the Conservative Party and affiliated organisations Press/P.R./Media Officer & Policy Forum Coordinator March 2017 - Present Responsible for Press Liaison, Web-Site Maintenance, Facebook Activity & Social Media Conservative Councillor & Deputy Chairman Personnel Committee at Ribble Valley Borough Council May 2011 - Present I am a Conservative Councillor on Ribble Valley Borough Council for the Billington & Old Langho Ward - the 2nd biggest Ward in the Borough. I achieved the Best Electoral Result in 25 years in the Ward polling, along with my fellow Conservative Ward Councillor - over 50% of the Votes cast for the first time – this in a previously marginal Ward. I was re-elected with 68.12% of the Vote in 2015 - the best result for the Conservative Party ever with an increase in my personal vote of 320 and an increase in majority of 142 from 221 to 363. As a result of my specialist knowledge of economic development and data-driven evidence-based policy- making I sit on a Steering Committee constituted of 4 Councillors responsible for the interpretation of government policy and the scrutiny of the evidence base as it relates to the introduction of Ribble Valley's Core Strategy. Recently appointed to the Economic Development & Regeneration Working Group of 5 Leading Councillors. I also recently promoted to the Policy & Finance Committee - the youngest Councillor to serve on it in the last 25 Years I currently sit on the following committees: Policy & Finance Planning & Development
  3. 3. Page 3 Personnel - Deputy Chair and previously Parish Liaison, Liscensing, Accounts & Audit Board Member May 2011 - Present Supporting objectives and policies Contributing and sharing responsibility Acting for the good of RVH Preparing for and attending Board Meetings Contributing outside Board Meetings Supporting the Federations Code of Conduct Adding Value to the Organisation Member June 2014 - Present Representative on Clitheroe Town Team as Chairman Clitheroe Town Action Group. Clitheroe Town Team is a Body made up of Interest Groups & Representative Organizations from Clitheroe whose aim is to discuss, identify and action initiatives designed to benefit and improve Clitheroe. North West Coordinator at Conservative Voice February 2013 - Present Working with allied organizations – such as – to help the Conservative Party and its candidates to sharpen up election campaigning through practical help with media relations, social media and local organization, to help nurture and spread best practice campaigning in wards, constituencies and regions under the Conservative banner Providing a home, and a new voice, for Conservatives at the grassroots – that connects with the needs, and reflects the aspirations, of voters Policy development and promotion that contributes to the Conservative Party’s next General Election manifesto and beyond, working with the leadership, CCHQ, allied think thanks and party affiliates, academics, business people and those in the third and public sectors who share that vision. Supporting aspiring MPs and Councillors and encouraging local activists with a wider range of experience from outside of politics to lend their time for campaigning; Assisting aspiring MPs and Councillors with their online and social media presence Creating a forum for ideas and debates, featuring key figures within the Conservative Party
  4. 4. Page 4 Work with Peers, MPs, MEPs, Councillors and Conservative Party activists to promote the best of new Conservative ideas from a wider range of experience than the Westminster village, to help shape Conservative Party manifesto policies “What didn’t Emily Know? : White Van Man Culture, Middle Class Condescension, Moral Panics: the importance of White Van Man Drivers to the Economic Recovery and defeating UKIP” – Conservative Voice – November 2014 A High Wire Balancing Act – Reshuffles, Reform, Modernization and Policy Making in the Coalition: UKIP & Cameron’s Attempt to Overcome the Limitations of Electoral Groupthink – Conservative Voice – August 2014 On Line Campaign Manager at The Conservative Party April 2017 - June 2017 (2 months) Responsible for all aspects of On-line Campaigning Web-Sire Development & Maintenance, Content Marketing & Messaging, Social Media Activity: Twitter, Facebook & Party Web-Sires, On-line Campaign Measurement, Tracking & Analytics, On-line Leaflet Design, Image Sourcing & Manipulation, On-line Data Manipulation of Voter Metrics & Socio-Demographic Profiling using Vote Source - the Conservative Party Electoral Database Company Director on the Executive Scrutiny Board at Ribble Valley Citizens Advice Bureau July 2015 - May 2017 (1 year 10 months) Nominated External Representative from Ribble Valley Borough Council Ribble Valley Citizens Advice Bureau Limited is a Company Limited by Guarantee Coordinator for the RIbble Valley Constituency at Vote Leave January 2016 - June 2016 (5 months) Coordinator for the Vote Leave Campaign including Coordination of Campaign Activity - Leafleting, Press Releases, Events Delivered Victory for Vote Leave Campaign in the Ribble Valley 20,550 Votes for Leave (56.35%) against 15,892 for Remain (43.58%) - a lead of 4,658 (12.77%) The Turnout at 79.2% was the 2nd highest in the North West behind South Lakeland 79.8%
  5. 5. Page 5 I received a Certificate of Commendation for achieving the 2nd highest level of turnout in the North West and one of the best showcase events promoting Brexit from Boris Johnson Campaign Manager at The Conservative Party February 2015 - May 2015 (3 months) Conservative Campaign Manager for the Hyndburn Constituency for Kevin Horkin PPC – Horkin4Hyndburn: Because Hyndburn Deserves Better Responsible for PR & Press Communications, Web Site, Facebook & Other Social Media including Twitter Campaign Strategy & Tactical Planning Leaflet Design & Messaging Research Socio Demographic Profiling including Voter Targetting & Canvass Returns using Vote Source System Management of Hyndburn Mini EU Referendum – In, Out or Shake It All About School Governor September 2006 - September 2014 (8 years) Foundation School Governor appointed by the Diocese of Blackburn at St. Leonards C of E Primary School I sit on the Curriculum Committee Chief Data Officer: Direct Marketing, Data Analytics, Data Strategy, Governance & Performance January 2008 - January 2011 (3 years) Architect of Business Performance Index (BPI) and its contribution to the development of the Northwest Development Agency’s (NWDA) “Rapid Response Framework” designed to assist businesses during the recession. The BPI received a Special Commendation at the national 2009 “Data Strategy” awards for the Best B2B Project in the “Best use of Data in the Public Sector” Category where it was Runner-Up. A Special Report was written on the Business Intelligence Systems developed by Business Link North West by James Caan of Dragons Den at the behest of Baroness Shriti Vadera, then Minister of State at BERR recommending the roll-out of the BPI across Regional Development Agencies, the Business Link Network and Local Authorities. On the back of the Report I received a Special Commendation from the Cabinet
  6. 6. Page 6 Office from Baroness Vadera. The Report led to the Opportunity to Present and Demo the BPI to James Caan in person at the Offices of Hamilton Bradshaw. A Special Report was also written for the Prime Minister’s Development Unit for the then Prime Minister, Gordon Brown. The findings were presented in person to the Secretary of State, Peter Mandelson at BERR. On the back of the Report I received a Special Commendation from the PMDU which used data generated by the BPI in several high-profile Reports. Of particular note was the speed to response of the data-driven evidence-based systems that had been built. Marketing: Dramatically improved response rates from direct marketing activity. Allowed BLNW to build increased penetration amongst service users through improved segmentation and targeting. Achieved 14.29% conversion rate from large scale direct mail activity (35,000) – resulting in c.5,000 new users of Business Link products & services over a 2 month period BLNW data recognized as the primary source of Business Intelligence in the Northwest region Creation of Rapid Response Framework with BLNW Data Warehouse(s) at Core Group Research & Knowledge Manager (Marketing Intelligence & Business Development Support) at Promethean Technologies Group Limited August 2004 - August 2006 (2 years) Competitor Monitoring of Key Competitor Marketing & Product Development Activities Environmental Outlook/Insight/Scanning in order to identify key market opportunities and threats. Establishment of Research & Analysis Portal and International Knowledge Map to inform New Market Entry Strategies and Business Development Opportunities. Country Studies incorporating provision of Key Market Entry Indicators/Statistics to promote and develop the understanding of views of New & Existing Market and Competitor Distributor and Re-Seller Activity. White Papers based in some cases on the translation of original foreign language primary source material. Business Development Support in relation to Tenders, New & Ongoing Business Opportunities.Recent Examples include: Chile, India, Denmark, Kazakhstan, New Zealand, Australia, China, Italy, Spain, Hungary
  7. 7. Page 7 Acquisition and Monitoring of On-Line Lead Generation and Tender Identification Services in UK, US, EU, Australia and South America. Acquisition of U.S. Lead Generation Services have resulted thus far in excess of $4 million worth of business Business Intelligence Segmenting and Profile of UK Direct Sales & Channel Business Data Bases. Carried out first Mapping of End-Users Customers by School and LEA designed to develop an understanding of customer requirements and identification of key opportunities and challenges facing the company in the next 3 years across remaining “white space” in a market reaching maturity Business Modeling Built Sales Projection model based on Purchasing Intention Data from data sets from 3 UK wide surveys that were commissioned on behalf of the company. Input into the development of new products. First report written on Global Educational Market for Student/Classroom/Audience Response Systems – “ACTIVote”. Resulted in repositioning of ACTIVote Product and a x400% increase in sales. Education The University of Hull PhD, International Relations Theory, 1990 - 1994 The University of Hull MA, Defence Studies, 1989 - 1991 The University of Hull BA (Hons), Politics, 1986 - 1989
  8. 8. Page 8 Ged Mirfin National Award Winning Data Analytics Consultant & Marketing and Communications Strategy Adviser Contact Ged on LinkedIn