Intimate Scale<br />Clive Dickens<br />
Platform neutral<br />
1.8m app downloads<br />300,000 monthly active users<br />
Absolute Radio streamed 11.4m hrs of live programming in January<br />BBC yet to publish Oct-Jan data<br />
3,425,603<br />On-Demand<br />Source : Absolute Radio server logs for January 2011<br />
Smart Players<br />
Two-way relationship<br />REWARDS<br />£<br />relationships<br />data<br />
Smart Radio vs. Other Media is compelling<br />Source: Chetan Sharma, January 2011 - KP<br />
Absolute Radio <br />is becoming a mobile <br />music & entertainment <br />brand with radio at it’s core<br />
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Intimate scale

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Absolute Radio beleive in Intimate Scale when targetting 'Reluctant Adults' via Broadcast Radio, find out why

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Intimate scale

  1. 1. Intimate Scale<br />Clive Dickens<br />
  2. 2. Platform neutral<br />
  3. 3.
  4. 4. 1.8m app downloads<br />300,000 monthly active users<br />
  5. 5. Absolute Radio streamed 11.4m hrs of live programming in January<br />BBC yet to publish Oct-Jan data<br />
  6. 6. 3,425,603<br />On-Demand<br />Source : Absolute Radio server logs for January 2011<br />
  7. 7. Smart Players<br />
  8. 8. Two-way relationship<br />REWARDS<br />£<br />relationships<br />data<br />
  9. 9. Smart Radio vs. Other Media is compelling<br />Source: Chetan Sharma, January 2011 - KP<br />
  10. 10. Absolute Radio <br />is becoming a mobile <br />music & entertainment <br />brand with radio at it’s core<br />

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