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Tik Tok Ad Format

Tik Tok Ad Format

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Tik Tok Ad Format

  1. 1. Ad Formats Ad Formats Ad Formats
  2. 2. Standard Ads Engagement Products TikTok Ads Family TopView Brand Takeover In-Feed Ads Hashtag Challenge
  3. 3. TopView A Great Way To Tell Immersive Brand Stories​ GarudaFoodSamsung eBayMcDonald’s TopView Brand Takeover In-Feed Ads Hashtag Challenge
  4. 4. Why TopView? TopView is a video ad format that showcases your brand immediately when users open TikTok. It pops out as organic content in first 3 seconds, then vividly transforms into in- feed ads format as the first video of For You Feed. TopView Open App …… It offers:  5-60 seconds video  Auto-play  Up to 1Sound-on  Up to 100% SOV User For You Feed​ TopView Brand Takeover In-Feed Ads Hashtag Challenge
  5. 5. How TopView works​? First 3s Grab consumers’ attention with impactful opening and sound-on experience Maximum Awareness Full-screen Display Sound on Allow ‘Skip’ ad Seamless Transformation 4-60s Engage audiences with multiple destination options Immersive Experience Embedded in ‘For You’ page Supports like, comment, share, visit brand account homepage or music page, or external webpages *No app deeplinks allowed *Up to 5 frequency cap per user per day Internal Landing Page/HTC/Profile page TopView Brand Takeover In-Feed Ads Hashtag Challenge
  6. 6. 7 Unique TopView Features TopView Brand Takeover In-Feed Ads Hashtag Challenge 1. A Unique format 2. Always The First 3. Up to 100% SOV​ 4. Auto-play+ Sound on 5. Engagement icons support 6. Skippable 7. Supports up to 60-secs of video duration (10~15sec optimal)
  7. 7. Brand Takeover Impactful Online Window Shopping​ TopView Brand Takeover In-Feed Ads Hashtag Challenge Vans Lays GrubHub
  8. 8. Brand Takeover Compared to TopView, Brand Takeover is shorter and quieter (sound-off), that is attention grabbing even in the first 3 seconds.​ TopView Open App …… It offers:  3s image/3-5s video​  Auto-play  Sound off  Up to 100% SOV User For You Feed​ TopView Brand Takeover In-Feed Ads Hashtag Challenge
  9. 9. How Brand Takeover works​ First 3s Image or 3-5s gif/video (Highly Recommended)​​ Grab consumers’ attention with impactful opening experience​ Maximum Awareness Take over the screen for 3 to 5 seconds.​ “Make users want to click.”​ Full-screen Display Allow ‘Skip’ ad Internal Landing Page/HTC/Profile page or External webpages *No app deeplinks allowed *Up to 5 frequency cap per user per da1y TopView Brand Takeover In-Feed Ads Hashtag Challenge
  10. 10. 5 Unique Brand Takeover Features 1. The First 2. Up to 100% SOV​ 3. Skippable 4. Allows links to Internal TikTok Landing Page such as HTC or Account Profile page 5. Auto-play+ Sound off​ TopView Brand Takeover In-Feed Ads Hashtag Challenge
  11. 11. In-Feed ads Part of "For You" feed TopView Brand Takeover In-Feed Ads Hashtag Challenge A storytelling video ad embedded within the ‘For You’ feed, with multiple clickable elements such as external landing pages, apps or drive users to engage with your Hashtag challenges and Business Accounts • In-Feed One Day Max: Ad creative appears as the 4th video in the TikTok 'For You' feed, at 100% SOV on CPT • In-Feed Brand Premium: Purchase by CPM and guarantees impressions, with the ad displayed in top 130 random video locations in 'For You' Feed. • Targeting options by demographics, location, device, and basic interest levels available • Can choose between Account or Diversion format Account Format *Needs TikTok Account Diversion Format *No need for TikTok Account
  12. 12. Engaging In-feed Ads Formats Premium BadgeSuper Likes Voting CardsInteractive Cards Engagement Formats TopView Brand Takeover In-Feed Ads Hashtag Challenge
  13. 13. How In-Feed Ad works? TopView Open App ……User In-feed ad serves in 'For You' Feed • Up to 60 seconds • Sound-on, Auto-play • CPD or CPM buy • Multiple interactive cards available • Frequency of 1 per day per user • Targeting options available for In- Feed Brand Premium • Able to link to TikTok internal pages, external webpages, and app deeplinks TopView Brand Takeover In-Feed Ads Hashtag Challenge
  14. 14. 5 Unique In-Feed Ads Features 1. The First 2. Up to 100% SOV​ 3. Skippable 4. Allows links to Internal TikTok Landing Page such as HTC or Account Profile page 5. Auto-play+ Sound off​ TopView Brand Takeover In-Feed Ads Hashtag Challenge
  15. 15. TikTok Branded Hashtag Challenge TopView Brand Takeover In-Feed Ads Hashtag Challenge • A unique engaging format to generate mass exposure and attraction around your brand, by inviting users to generate content with a branded theme. • Generate hundreds of thousands of UGC videos and millions of views around your campaign initiatives • Get TikTok users to become your unofficial brand ambassadors by engaging the community in an authentic way Initiated by hot creators Participated in by interested creators and followers Engages a larger community Easy to Participate
  16. 16. New way of expression & creativity The Hashtag Challenge is a “call for action”, initiated by an influencer, celebrity, brand or just an individual, for user- generated video creations focusing on a specific theme. It enables the TikTok community to take on a trending idea, behavior or style, and then put their own creative spin on it, giving it new life. Capture authentic and inclusive life moments from all ages. #Area51 2B views#DNAtest 205M views #Microwave Challenge 130M views TopView Brand Takeover In-Feed Ads Hashtag Challenge
  17. 17. 5 key creative elements to leverage on in a Hashtag Challenge TopView Brand Takeover In-Feed Ads Hashtag Challenge Can we make it interactive and not just instructive? Official Video Leverage the quick beat and rhythm of your soundtrack to make smarter edits Soundtrack/Music Tap into the trendy topic or meme. Grab mindshare by leveraging festival seasons Trends Broaden the impact with different interpretations of a core idea Influencers Strengthen user’s personality by showcasing the brand stylishly Branded Effects

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