Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email marketing for the rest of us

113 views

Published on


This will #3 of 7 workshops in the Automation Series of trainings at The Bakery. Clint Brown and Haley Kieser are certified automation specilists and will be sharing their professional material on several key topics.

Each week will have a new subject topic.
November 21st: "Email Marketing for the Rest of Us: How to Find Big Success through Email Campaigns"

Description: We’ve heard it said a thousand times, many small business owners say, “Email marketing is dead; I don’t need to do email.” The truth is, email remains one of the most powerful tools in a marketer's tool box. But like any power tool, it must be used correctly, or it can present big problems. In this class we will teach email marketing strategies and the best and worst practices, (a.k.a. what rocks and what bites).

Cost: $15 to non-bakery members
Location: The Bakery co-working space. 910 N Main Ave

View the other classes taking place at The Bakery ---> www.fb.com/thebakerysf/events OR www.thebakerysf.com/events

Published in: Business
  • Be the first to comment

  • Be the first to like this

Email marketing for the rest of us

  1. 1. EMAIL MARKETING
 FOR THE REST OF US ALLUVIO
  2. 2. ALLUVIO KEY STAFF CLINT BROWN, CEO HALEY KIESER, PROCESS ENGINEER Alluvio’s team is full of recovering perfectionists who are obsessed with the flow of things.
  3. 3. ALLUVIO Alluvio uses a systematic approach to make an organization’s workflow more effective, more efficient, and more capable of adapting to an ever-changing environment. We work with unique businesses experiencing uncommon growth challenges to achieve strategic growth.
  4. 4. 2.6 BILLION PEOPLE
  5. 5. ALLUVIO CREATE MULTIPLE OPPORTUNITIES TO GATHER EMAILS ▸ Always look for more ways to grow your list ▸ Encourage/require visitors to register for actions ▸ Create contests/giveaways ▸ Free downloads or content (gifts) ▸ Allow blog comments with email submission ▸ Newsletter sign-up box
  6. 6. ALLUVIO BULK EMAIL PROMOTIONS ▸ Target to right audience, at the right time ▸ Elements that are personalized
  7. 7. ALLUVIO TRANSACTIONAL EMAIL PROMOTIONS ▸ Supplement with bulk email ▸ One-one-one pitching or custom promotions ▸ Great POC after welcome notices, account approvals, shipping confirmations, etc.
  8. 8. ALLUVIO ALWAYS TEST! ▸ Appeal of the design ▸ Subject line ▸ Arrangement of branding elements ▸ Configuration of Ads ▸ Strength of promotion ▸ Tone of message ▸ Whether or not features show up on all browsers, devices, etc.
  9. 9. ALLUVIO AD FATIGUE
  10. 10. RIGHT TIME OF DAY
  11. 11. ALLUVIO SUBJECT LINES
  12. 12. ALLUVIO TWO METHODS ▸ Short & Shocking ▸ Example: Hey! Check out this new product. ▸ Looks like it is coming from a friend ▸ Intriguing & leaves curious ▸ Long & Provocative ▸ Fast way to get message across ▸ Tell exactly what they are getting ▸ Honest and length can stand out
  13. 13. ALLUVIO USING PUNCTUATIONS $%#! ▸ To use: ▸ Normal punctuation ▸ Hyphens, dots, lines ▸ Emoticons (within reason) ▸ To avoid: ▸ HTML Emojis ▸ Dollar sign or dollar amount
  14. 14. STAY FRESH
  15. 15. CONSISTENT TONE
  16. 16. 1. GET PERSONAL
  17. 17. 2.CONNECTION B/W SUBJECT LINE & FIRST LINE
  18. 18. 3. KEEP IT SHORT
  19. 19. 4. BE NON-SALESY
  20. 20. 5. ASK QUESTIONS
  21. 21. 6. REMEMBER MOBILE USERS
  22. 22. 7. A/B TESTING
  23. 23. 8. MEASURE & TWEAK, TWEAK, TWEAK
  24. 24. 9. DRESS UP SHARING
  25. 25. CONCLUSION
  26. 26. QUESTIONS?
  27. 27. INFO@ALLUV.IO

×