Description: Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.” Automation has become a key to success for top-performing companies, yet small companies lack in taking advantage of the opportunity. Small companies, too, can incorporate automation in every aspect of business: from capturing leads to closing sales to serving customers to checking routine office tasks off the to-do list. In this class, you’ll learn about 25 things every small business should—and can—automate and how automating processes is easier than you might think.