The CEO Sales Acceleration Map Executive Briefing

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I adapted this from a version with a voice over and am curious to know if this is helpful content for CEOs and business owners, even though I edited out the voice over for this version.

I wrote this executive briefing for any CEO or business owner who may feel as though they have been left behind the online marketing and automation technology curve.

I have written 6 books and hundreds of articles on this and related subjects. So please let me know if this is the kind of content that I should keep sharing here.

Thanks.

Cliff Jones

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  • 16. PROFIT EQUATION WORKSHEET >>> When we do .... what impact can we achieve together? Clear future with THEIR numbers.\n
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  • The CEO Sales Acceleration Map Executive Briefing

    1. 1. The CEO Sales Acceleration Map (S.A.M.) 20-Minute Executive Briefing Presented by Clifford Jones, founder and CEO
    2. 2. 4 “Cliff is a visionary and a workhorse. Give him a project and Key Things To Know About get out of the way! His written & Your Business Coach and presentation skills are head and Online Marketing Consultant … shoulders above the rest. If you ever have the opportunity to work with Clifford Jones Cliff take it!” Founder and CEO of WealthNet Partners, LLC 1 A"er%growing%his%successful%wealth%management%prac5ce%from%scratch%and%achieving%award8winning% 100%%growth%per%year%or%more%over%10%years,%Cliff%sold%his%business%to%a%major,%Wall%Street%brokerage% - Rob Naylor firm%in%2000.%He%soon%launched%his%business%coaching%and%online%marke5ng%consul5ng%firm%based%in% ScoIsdale,% Arizona.% Now% known% as% WealthNet% Partners,% Cliff% has% personally% coached% HUNDREDS% of% VP BusinessCoach.Com business%owners%and%entrepreneurs%helping%them%to%create%“real%wealth”%through%entrepreneurship% by%star5ng,%funding,%marke5ng%and%growing%successful%businesses%since%2003.% Author, Speaker, Online Marketing Consultant 2 Cliff% has% wriIen% or% co8wriIen% six% books% including% the% 2010% Amazon.com% best8seller% en5tled% Game% Changers,How% The% World’s% Leading% Entrepreneurs% are% Changing% the% Game% and% You% Can% Too!! His% books,% several% wriIen% with% visionaries% like% Deepak% Chopra,% Ken% Blanchard,% Les% Brown,% Mark% Victor% Hanson,% Jack% Canfield% and% Bob% Proctor,% focus% on% small! business! and! online! marke/ng! success! Mastering principals% and% entrepreneurship.% Cliff% also% loves% to% speak% professionally% at% mee5ngs,% events% and% Mastering MASTERING the ART of SUCCESS the conferences.%When%not%wri5ng,%speaking%and%coaching,%Cliff%specializes%in%online%marke5ng%consul5ng.% of the Success of Top-Rated Infusionsoft Certified Consultant (ICC) Success In today’s business world, success is an art form. You must continue to 3 broaden your knowledge base to keep up with the latest trends, strategies, and ideas to master the art of success. Cliff% is% currently% one% of% less% than% 100% people% in% the% world% licensed% as% an% Infusionso4! Cer/fied! The authors featured in this book, Mastering the Art of Success, were specially chosen to help you create winning habits and acquire the vital information you need to stay competitive. Reading what these authors have to say will turn your unproductive hours into time well spent and you will pick up vital new skills. You will learn how to make smarter decisions and learn what works and Consultant! (ICC).! He% and% his% team% specialize% in% selling,% coaching% and% implemen5ng% affordable% and% what doesn’t. Each chapter in Mastering the Art of Success is like a mini coaching session that will help you achieve your personal and organizational goals. powerful%Customer%Rela5onship%Management%(CRM),%Email,%eCommerce%and%Marke5ng%Automa5on% Remember: you are the designer of your life. You have the power to unlock your potential and Mastering the Art of Success will show you how. LES BROWN MARK VICTOR HANSEN CLIFFORD JONES JACK CANFIELD so"ware%and%services%like%Infusionso".%He%is%also%a%Salesforce.com%and%Microso"%marke5ng%partner% dedicated% to% offering% educa5on% and% support% for% business% owners,% professionals% and% entrepreneurs.% Cliff%and%his%team%typically%work%with%businesses%that%employ%between%108150%employees%with%a%keen% interest%in%sales!accelera/on%and%marke/ng;driven!growth.% Devoted Husband, Father and Adventure Seeker DR. DEEPAK CHOPRA CLIFF JONES DR. KEN BLANCHARD INSIDE YOU WILL FINDVALUABLE LESSONS FROMTHESE BUSINESS LEADERS: Fletcher M. Johnson, Jr., Esq. C. Richard Triola Thomas W. Clark, MS, MD, FACS Mike Chaet Ph.D Stephen Lundin Ph.D Robert Reedy, M.F.A. Jennifer Bryden William Benner Lindsay Dicks Martha Fouts Clate Mask Scott Martineau Fletcher M. Johnson, Jr., Esq. William Benner C. Richard Triola Lindsay Dicks Thomas W. Clark, MS, MD, FACS Martha Fouts Mike Chaet Ph.D Clate Mask Stephen Lundin Ph.D Scott Martineau Robert Reedy, M.F.A. Christopher J. Colloca, D.C. Jennifer Bryden Joseph Lam GAMECHANGERS is a collective MasterMind effort of leading entrepreneurs teaching their latest strate- gies to help you succeed in this new economy. Whether starting a business from scratch, or realign- ing your marketing and sales programs for estab- lished products and services, this book will teach you fresh & recently-tested successful methods you need to know (and pitfalls to avoid)! ... Methods as different from those used by the ‘baby boomer’ gen- 4 Happily% married% to% his% college% sweetheart% since% 1985,% Cliff% is% blessed% to% have% a% wonderful% wife% and% two%sons,%Christopher%and%Alexander.%Cliff%is%a%talented%athlete%who%played%tennis%in%college%and%today% enjoys% riding% his% road% bicycles,% playing% golf,% hiking,% and% riding% his% sport8touring% motorcycle% on% long% adventures.%During%his%quiet%and%reflec5ve%5me,%he%is%a%student%of%Chris5anity,%Ontology,%Epigene5cs% and% Quantum% Physics.% Cliff% donates% his% 5me% and% resources% to% a% variety% of% causes% in% the% community% and%interna5onally.%He%and%his%family%live%in%beau5ful,%ScoIsdale,%Arizona.% Christopher J. Colloca, D.C. eration as the abacus is from the computer. Joseph Lam J.W. Dicks, Esq. GAMECHANGERS taps the minds of 34 leading ex- Nick Nanton, Esq. perts who are ‘game changers’ and have figured Tony Greco out how to flourish in the new economy. Better than J.W. Dicks, Esq. Nick Nanton, Esq. Tony Greco Alec Day Clifford Jones Brewa Kennedy Courtney Barnette Alec Day that, they’ve all agreed to share their knowledge Clifford Jones with you in a clear and concise fashion, so you can Brewa Kennedy avoid their mistakes and take advantage of the op- Courtney Barnette portunities they’ve uncovered/discovered. Dr. Scott Schumann Amy Remmele The knowledge you can gain from this book will al- Schedule Your Free Business Launch Session Today! Anolia Facun low you to shift assets to your most effective busi- Chuck Oliver Dr. Scott Schumann Amy Remmele Anolia Facun Chuck Oliver Paul Davey Genevieve M. Chuck Boyce ness options, discard wasted strategies that don’t Paul Davey Genevieve M. Lynott, Esq. Lynott, Esq. produce, and show you how to increase your prof- Chuck Boyce its so you can live the life you’ve always wanted. Pam Moore (480) 451-6963 Garrett J. White True entrepreneurs are not affected with ‘analy- Dr. Arif Balagam sis paralysis’. GAMECHANGERS are action-oriented Daniel R. McCabe individuals. John Bejarano Phil Bennett Pam Moore Garrett J. White Dr. Arif Balagam Daniel R. McCabe John Bejarano Phil Bennett Justin C. Carter So, are you ready ‘to change your game’? Justin C. Carter The Authors in this book have donated all royalties to Marketers for Good. For more information, please visit www.MarketersForGood.org …then what are you waiting for? www.WealthNetPartners.com 8300 N. Hayden Road, Suite A207 Scottsdale, Arizona 85258 USA WWW.CELEBRITYPRESSPUBLISHING.COM DESIGNED AND PRODUCED BY CELEBRITYPRESS WWW.CELEBRITYPRESSPUBLISHING.COM ……Go & Do It! Printed in the USA
    3. 3. Helping You Achieve Success In Your Business Coached hundreds of CEOs since 2002. Business, marketing, and sales coaching focus. High-ROI online marketing technologies. Marketing automation systems.
    4. 4. Left Behind The Online Marketing Curve?
    5. 5. The Next 20 Minutes ...1. Why we do what we do.2. CEO dilemmas.3. Costly mistakes.4. Common questions.5. Marketing automation at work.6. Proving the marketing SYSTEM.7. Benchmark and grow your ROI.
    6. 6. Why We Coach CEOsWe believe that starting, funding, marketing and growingsuccessful businesses is the absolute most investment mostpeople can make.Successful businesses are the root of economic andcommunity stability, job, and real wealth creation throughoutthe world.Being a CEO, business owner or entrepreneur is not easy.Our responsiblity is to coach, consult, and advise CEOs andbusiness owners to succeed.
    7. 7. CEO DilemmasAggressive online competition.Overload of data and information. (No time.)Lack of liquidity or restricted cash flow.Limited access to capital.Decreasing margins.Increasing competition.Weak global economic cycle.Government and dollar instability.Litigious protection of IP.
    8. 8. Costly Mistakes CEOs Make • Limited functional knowledge of Online marketing disciplines like analytics, SEO, SEM/PPC, Social Media, Lead Magnets, Conversion Events, List Management, Marketing Automation, etc. • Uninformed, shoot-from-the-hip spending on online marketing. • No written plan for online marketing or sales development.
    9. 9. More Costly Mistakes• Hiring and trusting the wrong marketing professionals in-house or outsourced.• No analytics or worse, not interpreting the online marketing data weekly.• Overspending to acquire customers, missing proper follow up and nurture sequences.
    10. 10. The Single Biggest Mistake...Not focusing on business, marketingand sales systems to increase ROI.
    11. 11. Common CEO Questions ... 1. How can we squeeze more ROI from our online and offline marketing? 2. How can our website play a more important role in driving new sales and growth? 3. What is the most cost-effective way to automate most of our marketing activities?
    12. 12. Questions CEOs Should Ask1. Why do you not have a written online marketing,sales action and marketing automation plan in placetoday for your business?2. What would it take to quickly develop andexecute a plan of action to supercharge our ROI inonline marketing and sales development?3. Am I coachable and willing to learn and APPLY anew, dynamic approach to automating andintegrating online marketing, sales, and financialresults.
    13. 13. What CEOs Must Do About It You must foster and lead your organization as a marketing and sales driven business supported by a current, written plan of action to integrate online and offline marketing, sales, technology, finance and customer service.
    14. 14. Does Marketing Automation Really Work? “Prove it.”
    15. 15. Search Online for What You Sell ...... and see yourcompetitorslined up on thefirst searchengine resultspage.
    16. 16. Build A Solid Foundation On Data Conduct an Online Competition, Keyword and Strategy Analysis.
    17. 17. Now that you know your competition is eating your lunch online ...... are you willing to do what it takes to get competitive?
    18. 18. How To Set Up An Integrated System
    19. 19. 1. Integrate your business, marketing, and sales plan of ACTION. You | Team | People Strategic, Ongoing Planning Process (S.A.M)Business + Marketing + Sales + Tech + Finance AUTOMATION | DATA | RESULTS
    20. 20. 2. Leverage the S.A.M. 20,000+ hours of direct experience in marketing, sales and technology.
    21. 21. The Sales Acceleration MAP | S.A.M. Market/ Fulfill/ Engage Capture Convert Raving Fans Attract Cust. ServiceLEAD MAGNETS = VALUE = FOLLOW UP = SALES SERVICE REPEAT
    22. 22. S.A.M. = Sales Acceleration 1. Mapped To Your Selling ProcessPOSITION DISCOVER EXPLORE SUPPORT ENROLL (COST OF PAIN)2. Mapped To Your Buyer’s ProcessINTEREST LEARNING FACT FIND EVALUATE COMMIT
    23. 23. 3. Launch your marketing automation.Market/ Fulfill/ Engage Capture Convert Raving FansAttract Cust. Service
    24. 24. 4. Monitor competitors closely. 07/09/12 Competitive Domain Analysis for www.mentorsinternational.org Root Domain Metrics Mentors Intl Kiva Grameen Bank Care Domain Authority: (out of 100) 31 92 76 88 Domain MozRank 4.14 6.62 5.72 6.40 Domain MozTrust 4.50 6.94 6.26 6.88 External Followed Links 236 2,225,251 27,171 338,959 Total External Links 249 2,517,364 29,175 373,518 Total Links 40,471 4,339,503 239,819 700,500 Followed Linking Root Domains 43 24,816 3,685 9,069 Total Linking Root Domains 49 28,300 3,939 9,607 Linking C-Blocks 44 12,295 2,739 5,302 Follow vs NoFollow Followed Linking Root Domains vs NoFollowed Linking Root Domains Subdomain Metrics Mentors Intl Kiva Grameen Bank Care Subdomain MozRank 4.40 6.82 5.85 6.56 Subdomain MozTrust 4.92 7.04 6.45 7.16 External Followed Links 232 1,936,741 26,869 317,297 Total External Links 244 2,221,780 28,861 350,486 Total Links 40,466 3,402,381 152,575 602,107 Followed Linking Root Domains 43 24,452 3,641 8,900 Total Linking Root Domains 49 27,812 3,891 9,404 Follow vs NoFollow Followed Linking Root Domains vs NoFollowed Linking Root Domains
    25. 25. 5. Keep setting goals.... for you, your team and your business.
    26. 26. 6. Develop your plan and strategy.
    27. 27. 7. Measure marketing and sales results. What IS working? What IS NOT working?
    28. 28. 8. Focus on the data that counts.It’s all about conversions, retention and marketing automation.
    29. 29. 9. Benchmark your ROI.
    30. 30. Profit Equation Worksheet“A man must be big PAST FUTURE Leads Generatedenough to admit his X X X Leads Generatedmistakes, smart enough Conversion Rate = = =to profit from them, and New Customers Conversion Rate + + +strong enough to correct Retained Customersthem.” = = = Customers Revenue/Customer X X X Revenue/Customer- John C. Maxwell = = = Revenues Gross Margin X X X Gross Margin = = = Gross Profit Fixed Costs - - - Fixed Costs = = = Net Profit Copyright*2005.2010,*Eric*Dombach,*The*Coaches*Coach,*Business*Action,*Inc.
    31. 31. 10. Execute with proven experts. Leverage 20,000+ hours.Launch your S.A.M. and get your online marketing on AutoPilot.
    32. 32. Business, Online Marketing and Sales Alignment
    33. 33. Schedule Your Complimentary Sales Acceleration Map (S.A.M.) Coaching Session Receive one-on-one coaching with Clifford Jones.* Get a starter Sales Acceleration Map (S.A.M.) for your business. Dial in and align all your marketing campaigns to be high ROI. Get a free copy of my book with Deepak Chopra and Ken Blanchard, “Roadmap to Success.”$500 Value! Call us today at (480) 451-6963 or send an email to ... janice.miller@wealthnetpartners.com DR. DEEPAK CHOPRA CLIFF JONES DR. KEN BLANCHARD* Up to 1-hour of coaching with this offer.

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