Case Study :
Indo American Society
Indo American Society came up with Indo-US Educational Summit which
promotes the possibilities of American Universities to set up its campus in India.
• To connect with all major Universities in
India,USA,UK,Canada,Malaysia,Australia & NewZealand.
• To provide maximum coverage for the summit worldwide on multiple
• To get minimum 300-330 paid registration for the summit.
Clayology came up with a customized social media marketing plan were we
created an exclusive website (indo-us-summit.org) with all possible details related
to the summit.
We also set-up an hotline chat system to answer queries that includes visa
assistances and hotel booking.
The site had an exclusive payment gateway system configured to it for collection
of registration fees online.
We further created an exclusive Fanpage on Facebook and promoted among
universities and educational bodies worldwide.
We also had an exclusive twitter account which generated huge following among
universities and dean / principals worldwide.
Created exclusive video footages for Youtube and othe major video sites as well
as for blog promotions.
Exclusive LinkedIn account also promoted the event wordlwide.
Media Buy from Google Adwords, LinkedIn were also the major part of
Total Combined Visitors: 3752
Total Enquiries: 512
Total Registrations Accepted: 400
The Campaign Managed to give them around 70 more registration than the cut
off limit. The registrations were stopped 3 days earlier than the deadline due to
President of Indo-US Society.
" Clayology has done an outstanding job by successfully promoting this event at a
short notice. Their approach and strategies were highly effective and result
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