Indo US-Summit Case Study

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Indo US-Summit Case Study

  1. 1. Case Study : Indo American Society Indo American Society came up with Indo-US Educational Summit which promotes the possibilities of American Universities to set up its campus in India. Objective: • To connect with all major Universities in India,USA,UK,Canada,Malaysia,Australia & NewZealand.
  2. 2. • To provide maximum coverage for the summit worldwide on multiple online platforms. • To get minimum 300-330 paid registration for the summit. Solutions: Clayology came up with a customized social media marketing plan were we created an exclusive website (indo-us-summit.org) with all possible details related to the summit. We also set-up an hotline chat system to answer queries that includes visa assistances and hotel booking. The site had an exclusive payment gateway system configured to it for collection of registration fees online. We further created an exclusive Fanpage on Facebook and promoted among universities and educational bodies worldwide. We also had an exclusive twitter account which generated huge following among universities and dean / principals worldwide. Created exclusive video footages for Youtube and othe major video sites as well as for blog promotions. Exclusive LinkedIn account also promoted the event wordlwide. Media Buy from Google Adwords, LinkedIn were also the major part of promotions.
  3. 3. Result: Total Combined Visitors: 3752 Total Enquiries: 512 Total Registrations Accepted: 400 The Campaign Managed to give them around 70 more registration than the cut off limit. The registrations were stopped 3 days earlier than the deadline due to excess response. Testimonial: Mr V.Rangaraj President of Indo-US Society. " Clayology has done an outstanding job by successfully promoting this event at a short notice. Their approach and strategies were highly effective and result oriented". Website: www.indo-us-summit.org For More Info, Please contact prabhat@clayology.com

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