How am I going to
my special 30 th birthday?
Cliff Kwan MBA 2B
Online Business (CMH)
A luxury hotel stay
Hoping to do something special for my 30th
birthday, I decided to stay in the hotel of which I
had already dreamed - Peninsula Hong Kong.
Peninsula’s Target Group
Although Peninsula Hong Kong targets at mid to
higher class of customers who have more
disposable income and are willing to spend for
luxury experience, high quality and comfort, it also
targets at people in general who do not struggle in
their lives and who would spend ONCE in a lifetime
to get a wonderful experience (like me).
Why making such a
• Hong Kong Peninsula has always a very good image
among the Hong Kong citizens and is quality assured.
• I always wanted to ride on one of their Rolls Royces.
• A special occasion – my 30th birthday.
• During that period of time, there was a special
promotion. A friend who worked in a travel agent notified
me to contact the Peninsula online booking.
The Role of Online Travel Agent
As it was not an open promotion, the deal was
not promoted by any online travel agent on the