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The Evolution of SMS Marketing part 2

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The second, and final part, of our epic infographic two-part series on the most successful communications media ever.
SMS has revolutionised both how we communicate and how marketers engage consumers. Up to 90% of polled mobile users who participate in SMS loyalty programs believe they offer value and, statistically, SMS coupons are tenfold more likely to be redeemed than those offered via direct mail or via a newspaper. Additionally, 57% of consumers say they are interested in opting into their favourite brands’ SMS loyalty programs. Fewer than 5% of SMS marketing campaigns are opted out of.

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The Evolution of SMS Marketing part 2

  1. 1. www.clicksend.com www.facebook.com/Click.Send.SMS https://twitter.com/ClickSendSMS https://www.linkedin.com/company/clicksend/ Part 2 The Evolution of SMS Marketing The year 2000 saw the first mobile advertisement being shared with consumers via SMS. A Finnish news service began offering current news headlines delivered to consumers via SMS, and these news snippets were sponsored by advertisers. By 2002, advertisers and marketers began to realise how unobtrusive text messaging was as a means of advertising, especially with the proliferation of mobile phone ownership and use. A cheeky little infographic by In 2003texting to vote was pioneered in the USA with a partnership between AT&T and American Idol; viewers voted for their favoured contestant via their phones in real time. 2008 also saw the first “Text to Donate” campaign. This was launched by United Way and advertised during a Superbowl commercial. The landscape has changed with messaging apps overtaking SMS for peronsal use. SMS still remains king for businesses and with the roll-out of RCS the future for business SMS marketing is looking very, very bright! SMS has revolutionised both how we communicate and how marketers engage consumers. Up to 90% of polled mobile users who participate in SMS loyalty programs believe they offer value and, statistically, SMS coupons are tenfold more likely to be redeemed than those offered via direct mail or via a newspaper. Additionally, 57% of consumers say they are interested in opting into their favourite brands’ SMS loyalty programs. Fewer than 5% of SMS marketing campaigns are opted out of. In 2010, the verb “text” was added to the Cambridge Dictionary and QR codes for SMS marketing were used widely. In 2008, US Presidential Nominee Senator Barack Obama used bulk SMS to announce Joe Biden as his running mate and clever use of a bulk text messaging service was very effective in Obama’s eventual Presidential win. 2010 text (verb) A2 [ C ] a text message : I'll send you a text as soon as I have any news. Today Hello RCS!

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