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A short history of email marketing part 1


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The internet plays a pivotal role in the daily life of most of us now, from sourcing information to communication, and from using email to social media. Email marketing is a huge aspect of any modern business’s overall marketing and branding strategy.

The ability to send written messages via a computer network has revolutionised how we communicate, and it has also revolutionised how businesses conduct their marketing activities.

Let’s take a little look at the evolution of email as a marketing channel...

Published in: Marketing
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A short history of email marketing part 1

  1. 1. A Short History of EMAIL MARKETING The first email was sent in 1971 by Raymond Tomlinson via the ARPANET (the precursor to the internet). It was also the first time @ was used to denote a specific user at a specific address. In 1991, the introduction of the Internet completely revolutionised how everyone would live, work and play. For marketers across the world it opened the door to a new way of mass communication. 1971 Part 1 OPEN RATE: “No way to know open rate, but I am guessing about 200 were read by the addressees”. CTR: “No but about 40 people came to the demos. 40 out of 200 or 40 out of 400 = very good response” UNSUBSCRIBES: “No one could unsubscribe, but I did get a lot of complaints.” ROI: “It resulted in about $12m+ in sales”. When Hotmail (then known as HoTMaiL) launched as the first free web based email service it gave marketers a whole new way to reach customers. Back in the 1990s, email was still seen as somewhat of a novelty for consumers; but as more and more marketers started to jump on the bandwagon, inboxes soon become cluttered with unsolicited mailings and rules began to be put in place to protect consumers from 'spam'. Sorry Gary. STAY TUNED…we’ll continue with more specifics about the evolution of email marketing. Part 2 to follow….. "Most likely the first message was QWERTYIOP or something similar" The first “huge” group email was sent in 1978, by Gary Thuerk to a group of around 400 people. It was to demo (and ultimately sell) a new computer product - in other words, it was also the world’s first SPAM email! 1978 KEY STAT’S ON THE WORLD’S FIRST SPAM EMAIL (From Gary himself)