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KEY PERFORMANCE INDICATORS AWARENESS Youtube Digital strategy for Netflix: Narcos

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KEY PERFORMANCE INDICATORS
AWARENESS
Youtube trailer 3M views
52M impressions from Social and Digital ads (Budget $50K)*
Search volume increase
CONSIDERATION
Youtube opening trailer 8M views
208M impressions from Social and Digital Ads (Budget $200K)
1Bn editorial impressions**
2Bn Social Media impressions**
5M registrations on FindEscobar.com
CONVERSION
3M subscriptions on Netflix during campaign
2M members staying after free-trial period
*Calculated based on an average CTR at 0.08% and CPC at $1.20
** based on metrics from Prometheus successful transmedia campaign

Published in: Marketing, Internet
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