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UX - Why There Is No Module For That (Drupalcamp Ghent 2018)

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UX - Why There Is No Module For That (Drupalcamp Ghent 2018)

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In the last years, user-centric design has emerged as a must-have requirement. The concept of UX has flourished everywhere: in client briefs, job descriptions, trainings, books and articles. If you have been involved in the creation of digital products, including Drupal websites, you probably heard the UX song at various stages of development, especially at the end.

But what do we mean exactly by "UX"? Is it just a buzzword? Or a fancy way to talk about colours and buttons?

In this talk, we explore the various facets of the concept of "user experience":
- where it comes from
- what it really means
- what domains it covers
- why it is so important
- what pitfalls it brings with it
- how to integrate it into your work process, whatever your position in your organisation.

Video of the talk: https://www.youtube.com/watch?v=KyyC93WMu4k

In the last years, user-centric design has emerged as a must-have requirement. The concept of UX has flourished everywhere: in client briefs, job descriptions, trainings, books and articles. If you have been involved in the creation of digital products, including Drupal websites, you probably heard the UX song at various stages of development, especially at the end.

But what do we mean exactly by "UX"? Is it just a buzzword? Or a fancy way to talk about colours and buttons?

In this talk, we explore the various facets of the concept of "user experience":
- where it comes from
- what it really means
- what domains it covers
- why it is so important
- what pitfalls it brings with it
- how to integrate it into your work process, whatever your position in your organisation.

Video of the talk: https://www.youtube.com/watch?v=KyyC93WMu4k

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UX - Why There Is No Module For That (Drupalcamp Ghent 2018)

  1. 1. Clément Génin - AUSY UX: Why There Is No Module For That
  2. 2. Clément Génin @clemgn
  3. 3. 1. Clarify functional scope 2. Remove pain
  4. 4. 'User experience' encompasses all aspects of the end- user's interaction with the company, its services, and its products. ” “ Don Norman NN Group
  5. 5. Dan Willis
  6. 6. User Experience design Making conscious decisions… …that facilitates the most valuable experience possible… …when a persons interacts with an organisation.
  7. 7. Peter Morville
  8. 8. User Experience design: ≠ a task/phase = a mindset
  9. 9. More value… BENEFITS OF A USER-CENTRIC DESIGN …quicker… …to more people… …for a longer time.
  10. 10. 3 M 2013 37 M 2018 Google search results for “UX”
  11. 11. Pitfalls of how we conceive user experience design
  12. 12. UI / UX PITFALL #1
  13. 13. VD IxD CX CS IA SD BA XDUR
  14. 14. Jesse James Garrett
  15. 15. UX+ =
  16. 16. UX in a box PITFALL #2
  17. 17. User experience (UX) represents the perception left in someone’s mind following a series of interactions between people, devices, and events — or any combination thereof. ” “ Eric Reiss FatDUX
  18. 18. BODY PERCEPTION CONTAINER CONTENT SYSTEM STRATEGY MISSION TASK PROJECTION SELF CONTEXT Organisation User
  19. 19. Do not design interactions. Instead, design contexts that foster interactions. On architecting interactions ” “ Stephanie A. Hughes AKKA
  20. 20. Person vs User PITFALL #3
  21. 21. Users
  22. 22. UX as a smoke screen PITFALL #4
  23. 23. “We have a UX expert” “We know our users” “We have user KPI’s” “We have a UX phase” “We did [insert UCD activity] already” “We do like [insert tech company]” “We have a UX process” “It will be OK when we have content”
  24. 24. User Experience design: = user-centric approach = a mindset
  25. 25. 8 things you can do to be a more user-centric designer
  26. 26. #1 Give them a voice
  27. 27. #2 Give them a face
  28. 28. #3 Be aware
  29. 29. #4 Ask questions
  30. 30. #5 Be inclusive
  31. 31. #6 Make a scene
  32. 32. #7 Know your team
  33. 33. #8 Really care about them
  34. 34. @clemgn Clément Génin Thank you.

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