10. “Bacon increases risk of
colorectal cancer by 20%”
“1 extra unit of alcohol a day
increases a woman’s risk of
breast cancer by 12%”
11. “Bacon increases risk of
colorectal cancer by 20%”
“1 extra unit of alcohol a day
increases a woman’s risk of
breast cancer by 12%”
“Just 2 units of alcohol a day
reduces risk of heart disease
by 17%”
12. But what do the
percentages really
mean in real life?
13. And is there a more
relevant way we could
be describing this
information
30. One extra unit of
alcohol a day increases
So therefore… a woman's risk of breast
cancer by 12%”
31. One extra unit of
alcohol a day increases
So therefore… a woman's risk of breast
cancer by 12%”
Is the exact
same as saying
32. One extra unit of
alcohol a day increases
So therefore… a woman's risk of breast
cancer by 12%”
About
Is the exact
1 extra case per
same as saying
100 people
53. We must hold our media to
account and ensure that
journalists do not go for the
FLASHY, SHINY and TRENDY
(not to mention misleading) sounding story
rather than the more relevant
and helpful one...