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WHY MOBILE APPS FAIL
AVOID THIS FATE
Deepak Chopra
Chief Executive Officer
Clearbridge Mobile
2
ABOUT CLEARBRIDGE MOBILE
One of the fastest
growing mobile app
firms in North America
Over 200 mobile apps
developed and...
3
CUSTOMERS & PARTNERS
4
MOBILE
DOES ANYTHING ELSE MATTER?
Mobile 1st Generation Drives Engagement Does the Desktop Even
Matter?
5
BUT MOBILE IS TOUGH!
New
Philosophy
Thinking
Skills
Change is Scary!! Are Your Systems Ready?
ENTERPRISE
MOBILE
CHALLENGES
6
Technology
Business Operational
7
TECHNOLOGY
Legacy Systems Real Time Information Integrations
8
BUSINESS
Business Rules Need to
Be Defined
Embrace New Thinking Focus on Key Features
9
OPERATIONAL ISSUES
Internal App Ownership The Right Team? The Right
Buy-in?
Development Philosophy
10
Executive Buy-In
INGREDIENTS FOR SUCCESS
Internal Champion Agile Philosophy Breakdown Silos
QUESTIONS?
Clearbridge Mobile Inc.
CHAT
Deepak Chopra
Chief Executive Officer
647-361-8401 x104
WRITE
deepak@clearbridgemo...
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Why Enterprise Apps Fail

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Many enterprises fail on their mobile app projects before a single line of code is even written.

From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over time, scope creep, etc.

Published in: Mobile
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Why Enterprise Apps Fail

  1. 1. WHY MOBILE APPS FAIL AVOID THIS FATE Deepak Chopra Chief Executive Officer Clearbridge Mobile
  2. 2. 2 ABOUT CLEARBRIDGE MOBILE One of the fastest growing mobile app firms in North America Over 200 mobile apps developed and delivered into app stores Over 100 million consumer downloads of Clearbridge built apps
  3. 3. 3 CUSTOMERS & PARTNERS
  4. 4. 4 MOBILE DOES ANYTHING ELSE MATTER? Mobile 1st Generation Drives Engagement Does the Desktop Even Matter?
  5. 5. 5 BUT MOBILE IS TOUGH! New Philosophy Thinking Skills Change is Scary!! Are Your Systems Ready?
  6. 6. ENTERPRISE MOBILE CHALLENGES 6 Technology Business Operational
  7. 7. 7 TECHNOLOGY Legacy Systems Real Time Information Integrations
  8. 8. 8 BUSINESS Business Rules Need to Be Defined Embrace New Thinking Focus on Key Features
  9. 9. 9 OPERATIONAL ISSUES Internal App Ownership The Right Team? The Right Buy-in? Development Philosophy
  10. 10. 10 Executive Buy-In INGREDIENTS FOR SUCCESS Internal Champion Agile Philosophy Breakdown Silos
  11. 11. QUESTIONS? Clearbridge Mobile Inc. CHAT Deepak Chopra Chief Executive Officer 647-361-8401 x104 WRITE deepak@clearbridgemobile.com SURF www.clearbridgemobile.com

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