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Webinar: Interactive Attribution: Last Click Measurement Is Dead. Now What?

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Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. Forrester Senior Analyst Emily Riley, a leading authority on the topic, will present an overview of her recently published Interactive Attribution Wave. Emily will review the shifting trends in the market, highlight key players, and show marketers how to gain valuable insights by adopting attribution measurement practices. This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike.

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Webinar: Interactive Attribution: Last Click Measurement Is Dead. Now What?

  1. 1. ClearSaleing Confidential<br />Interactive Attribution: The Last Click Measurement Is Dead. Now What?<br />Date: Tuesday, December 1, 2009<br />Time: 1:00 PM EST/10:00 AM PST<br />
  2. 2. Presented by:<br />Emily Riley, Senior Analyst, Forrester<br />Adam Goldberg, Co-founder and Chief Innovation Officer, ClearSaleing <br />ClearSaleing Confidential<br />2<br />Interactive Attribution: The Last Click Measurement Is Dead. Now What?<br />
  3. 3. Join ClearSaleing for an informative webinar on the changing trends in the online advertising world. <br />Forrester Senior Analyst, Emily Riley, and ClearSaleing CIO and Co-Founder, Adam Goldberg, will co-present the webinar, Interactive Attribution: The Last Click Measurement Is Dead. Now What?<br />Join two of the industry’s leading authorities on Attribution Management as they explain why attribution is important, the current offerings for attribution solutions, and the criteria used to evaluate vendors in Forrester’s recently published Interactive Attribution Wave: Q4, 2009. Register Now for the webinar which takes place on Tuesday, December 1, 2009 at 1pm EST. <br />ClearSaleing Confidential<br />3<br />Interactive Attribution: The Last Click Measurement Is Dead. Now What?<br />

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