The Attribution Management Forum: Part 4 Banner Impressions and Clicks

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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.com
Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.

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The Attribution Management Forum: Part 4 Banner Impressions and Clicks

  1. 1. ClearSaleing Confidential . www. clear sale ing .com
  2. 2. Part 4: Banner Impressions and Clicks
  3. 3. Banner Clicks ClearSaleing Confidential Flowers $
  4. 4. Are banner clicks equal to search clicks? A B Banner Click Banner Click Search Sale 33.33% 33.33% 33.33% Banner Click Banner Click Search Sale 25% 25% 50%
  5. 5. Are banner clicks equal to search clicks?
  6. 6. Are banner clicks equal to search clicks? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  7. 7. Banner Impressions (not clicks) ClearSaleing Confidential Flowers $
  8. 8. Are banner impressions equal to ad clicks? A B Banner Impression Banner Impression Search Sale 33.33% 33.33% 33.33% Banner Impression Banner Impression Search Sale 25% 25% 50%
  9. 9. Are banner impressions equal to ad clicks?
  10. 10. Are banner impressions equal to ad clicks? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  11. 11. Banner Impressions (not clicks) ClearSaleing Confidential Pro Flowers $
  12. 12. Banner Impressions with Branded Search A C B Banner Impressions Branded Search Sale 100% 0% Banner Impressions Branded Search Sale 50% 50% Banner Impression Banner Impression Branded Search Sale 33.33% 33.33% 33.33%
  13. 13. Banner Impressions with Branded Search
  14. 14. Banner Impressions with Branded Search <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  15. 15. ClearSaleing Confidential . www. clear sale ing .com
  16. 16. Attribution Management Forum 2.0 Thursday January 29, 2009 1pm EST
  17. 17. www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing

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