ClearSaleing Confidential . www. clear sale ing .com
Part 3: Lifetime of a Banner Impression
Banner Impressions with 1 day gap ClearSaleing Confidential SEARCH $ 1 9 8 7 6 5 4 3 2 SEARCH $
Is the shelf life of a banner impression 1 day? A B Banner Impression 1 day elapsed Search Sale 0% 100% Banner Impression ...
Is the shelf life of a banner impression 1 day?
Is the shelf life of a banner impression 1 day? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currentl...
Is the shelf life of a banner impression 10 days? A B Banner Impression 10 days elapse Search Sale 0% 100% Banner Impressi...
Is the shelf life of a banner impression 10 days?
Is the shelf life of a banner impression 10 days? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you curren...
Is the shelf life of a banner impression 30 days? A B Banner Impression 30 days elapse Search Sale 0% 100% Banner Impressi...
Is the shelf life of a banner impression 30 days?
Is the shelf life of a banner impression 30 days? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you curren...
What is the shelf life of a banner? (open ended) *Some responses were given in hours. Those were converted into fractional...
What is the shelf life of a banner? (open ended) Experience level Sorted by experience level
ClearSaleing Confidential . www. clear sale ing .com
www.attributionmanagement.com Become a fan :  ClearSaleing Watch more videos :  ClearSaleingInc Follow the tweets :  Clear...
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The Attribution Management Forum: Part 3 Lifetime of a Banner Impression

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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression. For more information about upcoming forums and more information, please visit www.attributionmanagement.com

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The Attribution Management Forum: Part 3 Lifetime of a Banner Impression

  1. 1. ClearSaleing Confidential . www. clear sale ing .com
  2. 2. Part 3: Lifetime of a Banner Impression
  3. 3. Banner Impressions with 1 day gap ClearSaleing Confidential SEARCH $ 1 9 8 7 6 5 4 3 2 SEARCH $
  4. 4. Is the shelf life of a banner impression 1 day? A B Banner Impression 1 day elapsed Search Sale 0% 100% Banner Impression 1 day elapsed Search Sale X% Y%
  5. 5. Is the shelf life of a banner impression 1 day?
  6. 6. Is the shelf life of a banner impression 1 day? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  7. 7. Is the shelf life of a banner impression 10 days? A B Banner Impression 10 days elapse Search Sale 0% 100% Banner Impression 10 days elapse Search Sale X% Y%
  8. 8. Is the shelf life of a banner impression 10 days?
  9. 9. Is the shelf life of a banner impression 10 days? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  10. 10. Is the shelf life of a banner impression 30 days? A B Banner Impression 30 days elapse Search Sale 0% 100% Banner Impression 30 days elapse Search Sale X% Y%
  11. 11. Is the shelf life of a banner impression 30 days?
  12. 12. Is the shelf life of a banner impression 30 days? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><li> </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  13. 13. What is the shelf life of a banner? (open ended) *Some responses were given in hours. Those were converted into fractional days and then calculated into the averages Sorted by business type
  14. 14. What is the shelf life of a banner? (open ended) Experience level Sorted by experience level
  15. 15. ClearSaleing Confidential . www. clear sale ing .com
  16. 16. www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing

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