The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution

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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the second in the series: Lifetime Ad Value and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com

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The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution

  1. 1. ClearSaleing Confidential . www. clear sale ing .com
  2. 2. Part 2: Lifetime Ad Value and Attribution
  3. 3. Lifetime Ad Value (LAV) ClearSaleing Confidential SEARCH $ $ $ 1 2 3 4 5 6 7 8 10 1 2 3 4 9
  4. 4. Should there be a Lifetime Ad Value (LAV)? A C B Search Sale Sale Sale 3 Search Sale Sale Sale 1 Search Sale Sale Sale 1 + X
  5. 5. Should there be a Lifetime Ad Value (LAV)?
  6. 6. Should there be a Lifetime Ad Value (LAV)? <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  7. 7. Lifetime Ad Value (LAV) with use of Email ClearSaleing Confidential SEARCH $ $ $ 1 2 3 4 5 6 7 8 10 1 2 3 4
  8. 8. Lifetime Ad Value (LAV) with use of Email A C B Search Sale Email Sale Sale 3 0 Search Sale Email Sale Sale 1 2 Search Sale Email Sale Sale 1 + X Y
  9. 9. Lifetime Ad Value with use of Email
  10. 10. Lifetime Ad Value with use of Email <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  11. 11. Lifetime Ad Value (LAV) with use of additional search ClearSaleing Confidential SEARCH $ $ $ SEARCH 1 2 3 4 5 6 7 8 10 1 2 3 4
  12. 12. Lifetime Ad Value with use of additional search A C B Search Sale Search Sale Sale 3 0 Search Sale Search Sale Sale 1 2 Search Sale Search Sale Sale 1 + X Y
  13. 13. Lifetime Ad Value with additional search
  14. 14. Lifetime Ad Value with additional search <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><li> </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  15. 15. Lifetime Ad Value (LAV) with a Sales Call ClearSaleing Confidential SEARCH $ $ 1 2 3 4 5 6 7 8 10
  16. 16. Lifetime Ad Value with a Sales Call A C B Search Sale Sales Call Sale 2 0 Search Sale Sales Call Sale 1 1 Search Sale Sales Call Sale 1 + X Y
  17. 17. Lifetime Ad Value with a Sales Call
  18. 18. Lifetime Ad Value with a Sales Call <ul><li>Segmented by Experience level </li></ul><ul><li>Q: Do you currently have tracking technology that tracks all ads clicked? </li></ul><ul><ul><ul><ul><li>Yes and it works well </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yes but could be better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No </li></ul></ul></ul></ul>
  19. 19. <ul><li>www.attributionmanagement.com </li></ul>
  20. 20. ClearSaleing Confidential . www. clear sale ing .com

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