This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested.
The webinar will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing.
Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for:
* Social media
* Word of Mouth
* The differences between short Purchase Paths and long Purchase Paths
Like the previous Forums, there will be some interactive elements
In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In this AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios.