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Clear demand pricing strategies for competing in omnichannel retail_slideshare

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Clear demand pricing strategies for competing in omnichannel retail_slideshare

  1. 1. Confidential 1 Pricing Strategies for Competing Effectively in OmniChannel Retail As Presented at NRF 2015
  2. 2. Confidential 2 PRICING STRATEGIES FOR COMPETING EFFECTIVELY IN AN OMNICHANNEL RETAIL LANDSCAPE ERIK LYSTAD The Home Depot JAMES SILLS Clear Demand DAVID SEFCIK NIST GREG GIRARD IDC Retail Insights
  3. 3. Confidential 3 IDCPREDICTION #1 By the End of 2016, Product Intelligence (PI) Will Inform 80% of the Top 10 eCommerce Retailers' Pricing Decisions and Drive Mainstream Adoption of High-Velocity Pricing. Research Source: IDC Retail Insights
  4. 4. Confidential 4 THE BRAVE NEW WORLD OF RETAIL PRICING Retail is changing, becoming faster and more localized, and with consumers conducting real-time comparison shopping Highly Visible Real-time Localized
  5. 5. Confidential 5 PROLIFERATION OF CHOICE. How to compete? PRODUCT STYLES/ VARIETIES SIZES TOTAL ATTRIBUTES Nike Running Shoes 81 4 324 Color, Type, Technology Samsung TVs 54 8 432 Smart, 3D, UHD Lay’s Chips 50 13 650 Organic, Gluten Free Crest Toothpaste 20 9 180 3D White, Sensi-Relief, Tartar Control Tide Laundry Detergent 27 8 216 HE, Pod
  6. 6. Confidential 6 Register for the Complete Presentation Pricing Strategies for Competing Effectively in Omnichannel Retail Learn from OmniChannel Retail Leader, The Home Depot http://cleardemand.com/nrf-slides-registration/ • Why you want to register for this powerpoint? – Three important tips from The Home Depot for competing? – What does global research firm IDC say about product intelligence? – What you must know before responding to competitive assortments? Presented to an audience of over 1000 attendees at NRF 2015, this speech reveals 1) important nuances for retail pricing strategy, and 2) the direction of innovation for pricing technology. “Retail pricing will become highly visible, real-time and localized.” Erik Lystad, The Home Depot
  7. 7. Confidential 7

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