13 0730 session 1 webinar-techology_product validation

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13 0730 session 1 webinar-techology_product validation

  1. 1. Cleantech Open 2013 Webinar Series Tuesday, July 30, 2013 Session 2: Technology / Product Validation
  2. 2. 2 Cleantech Open Confidential Information – All Rights Reserved Welcome to the National Webinar Series • With the Cleantech Open since 2007 • Mentor Chair 2007 - 2008 • Executive Director 2008 - present MC: Rex Northen, Executive Director, Cleantech Open
  3. 3. 3 Cleantech Open Confidential Information – All Rights Reserved Global Partner
  4. 4. 4 Cleantech Open Confidential Information – All Rights Reserved National Sponsors
  5. 5. 5 Cleantech Open Confidential Information – All Rights Reserved Thank You To All Our Sponsors!
  6. 6. 6 Cleantech Open Confidential Information – All Rights Reserved The Summer Program – July – September 2013 Date Time (PDT) Session I – Worksheets Time (PDT) Special Topic Sessions 7/9 1:30 to 2:30pm Business Model Canvas (Review) 2:45 to 4:00pm LaunchPad Central (Review) 7/16 1:30 to 2:30pm Product/Market Fit 2:45 to 4:00pm Systems Review, PR 101 7/23 1:30 to 2:30pm Markets and Getting to Them 2:45 to 4:00pm Term Sheets 7/30 1:30 to 2:30pm Product/Technology Validation 2:45 to 4:00pm Alternative Sources of Funding - Grant Writing / Crowd Sourcing 8/6 1:30 to 2:30pm Financials Analysis & Planning 2:45 to 4:00pm IP Licensing from 3rd Parties 8/13 1:30 to 2:30pm Legal Environment, Issues and Risks 2:45 to 4:00pm Cap Tables 8/20 1:30 to 2:30pm Management Team 2:45 to 4:00pm Working with the Utilities 8/27 1:30 to 2:30pm Sustainability 2:45 to 4:00pm Tell Your Story, Sell Your Story (Communicating value to stake holders) 9/10 1:30 to 2:30pm Last Chance For Questions 9/11 1:30 to 2:30pm Investor Presentation Mentor Assessment 2:45 to 4:00pm Mock Judging, Regional Awards, Global Forum
  7. 7. 7 Cleantech Open Confidential Information – All Rights Reserved Session 1: Product & Technology Validation 1:30pm – 2:30pm, PDT • 30 year technology industry veteran, having run global businesses based in USA and Asia • With University of Phoenix for 30 years • Currently a practitioner Lead Faculty for Strategy in the School of Business Speaker: Niraj Kohli President, CSC
  8. 8. Cleantech Open Technology / Product Validation By Niraj Kohli - University of Phoenix
  9. 9. Cleantech Open Webinar 4 – Technology / Product Validation KEY TRENDS MARKET FORCES MACRO- ECONOMIC FORCES Copyright © 2013 University of phoenix. All rights reserved. Reproduction in copies, distribution to others, preparation of modified or derivative works, or sublicensing others without express written consent of University Phoenix is prohibited. University of Phoenix webinars include content from: businessmodelgeneration.com and from Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [ISBN: 978-0-470- 87641-1] by Alexander Osterwalder and Yves Pigneur, (hereafter referred to as the “Work”). Copyright © 2010 by Alexander Osterwalder and Yves Pigneur. All rights reserved. Used by arrangement with John Wiley & Sons, Inc. Unless John Wiley and Sons, Inc.’s (“Publisher”) express prior written permission is obtained, it is prohibited to (a) remove or alter the author’s name, Publisher’s copyright notices, or other means of identification or disclaimers as they appear in the Work; (b) make electronic copies of the Work other than as permitted pursuant to Section 1.1 of Agreement between Publisher and Apollo Group, Inc. “(Apollo”); (c) mount or distribute any part of the Work on any electronic network (including without limitation, the Internet and the World Wide Web) other than the Sites; (d) use all or any part of the Work for the purposes of monetary reward by means of sale, resale, loan, transfer, hire, or other form of distribution of the Work; (e) distribute the whole or any part of the Work to anyone other than Authorized Registrants (as defined in the Agreement between Publisher and Apollo; (f) publish, distribute, or make available the Work, works based on the Work or which combine it with any other material, other than on the Sites as expressly permitted in this Agreement between Publisher and Apollo.
  10. 10. This webinar is a 60-minute meeting presented as part of the Cleantech Open, which focuses specifically on the Technology and Product Validation Cleantech Open Webinar No 4 by University of Phoenix
  11. 11. Cleantech Open Webinar 4 – Technology / Product Validation Agenda o What is Technology and Value Creation in context of Technology and Product Validation  10 minutes o Technology Validation – IP Development and Third Party Validation  15 minutes o Products, Prototypes , Product Economics and Validation  15 minutes o Ready to Manufacture and Scale  10 minutes o Questions  10 minutes
  12. 12. Cleantech Open Webinar 4 – Technology / Product Validation Technology / Product Validation Worksheet and Judging Criteria Worksheets • Technology – What is it? What’s it do? • How differentiated? How “revolutionary”? • Technology Validation – Third Party? • Product Validation – Third Party? • Prototypes? • Product Economics – disruptive? • Ready For Manufacture? • Will It Scale? Manufacturing economics Judging Criteria • Could this technology become the leading solution in one or more important customer segments? • Has the product been validated by credible third parties?
  13. 13. Cleantech Open Webinar 4 – Technology / Product Validation . “Conceiving, Protecting and Scaling ideas in context of technology, products and services in an effort to create value for all stakeholders” What is it Product /Technology development and Validation??
  14. 14. Cleantech Open Webinar 4 – Technology / Product Validation Value Creation through Technology and Products Scalable Technology and Products with focus on Solutions and Cradle to Cradle.
  15. 15. Cleantech Open Webinar 4 – Technology / Product Validation (VP) VALUE PROPOSITIONS (CH) CHANNELS (CR) CUSTOMER RELATIONSHIPS (CS) CUSTOMER SEGMENTS (R$) REVENUE STREAMS(C$) COST STRUCTURE (KP) KEY PARTNERSHIPS (KR) KEY RESOURCES (KA) KEY ACTIVITIES Customer view – Front StageOperations view- Back Stage Economics view – Business Performance Stage businessmodelgeneration.com
  16. 16. Cleantech Open Webinar 4 – Technology / Product Validation Value Propositions Customer Segments
  17. 17. Cleantech Open Webinar 4 – Technology / Product Validation Technology and Product Validation
  18. 18. Cleantech Open Webinar by University of Phoenix Technology / Product Validation Technology – IP / Product Development and Third Party Validation
  19. 19. Cleantech Open Webinar 4 – Technology / Product Validation
  20. 20. Cleantech Open Webinar 4 – Technology / Product Validation Role of Technology Technology is the application of fundamental sciences and does three things well - Automation - Precision / Efficiency / Effectiveness - Personalization
  21. 21. Cleantech Open Webinar 4 – Technology / Product Validation How much is your Intellectual Property worth?
  22. 22. Cleantech Open Webinar 4 – Technology / Product Validation Technology Management Plans
  23. 23. Cleantech Open Webinar 4 – Technology / Product Validation Are there any questions?
  24. 24. Cleantech Open Webinar by University of Phoenix Technology / Product Validation Products, Prototypes , Product Economics and Validation
  25. 25. Cleantech Open Webinar 4 – Technology / Product Validation
  26. 26. Cleantech Open Webinar 4 – Technology / Product Validation Stages of Product Development • Idea Generation • Idea Screening • Concept Development • Marketing Strategy • Business Analysis • Technology and Product Development / Validation • Commercialization
  27. 27. Cleantech Open Webinar 4 – Technology / Product Validation Technology and Products Validation o Spin Off - Existing Technologies / Products with minimal differentiation. o Evolutionary – Next Generation of Technology – Motorola ESD solutions o Revolutionary – 7AC Technologies
  28. 28. Cleantech Open Webinar 4 – Technology / Product Validation • What is product or technology validation? - Form – ( Physical Form) - Fit - Specific’s on Dimensions, electrical, chemical performance etc - Function – What is it supposed to do…..Example……Optocoupler vs Optoisolator - Cost / Performance Ratio (How much does it cost for its overall performance) Yes, one can get higher energy performance but at what cost. - Value Proposition – Give more for less. Example… success of Personal Computing and communication devices.
  29. 29. Cleantech Open Webinar 4 – Technology / Product Validation Does the product meet essential customer requirements? Does the product bring the customer the value intended?
  30. 30. Cleantech Open Webinar 4 – Technology / Product Validation Product Verification “Are we building the product right?”
  31. 31. Cleantech Open Webinar 4 – Technology / Product Validation Product Validation “Are we building the right product?”
  32. 32. Cleantech Open Webinar 4 – Technology / Product Validation Principles of Technology Development & Validation
  33. 33. Cleantech Open Webinar 4 – Technology / Product Validation Rules for Manufacturing Genichi Taguchi Principles of Technology Development & Validation
  34. 34. Cleantech Open Webinar 4 – Technology / Product Validation Parameter Design Reduces variability Principles of Technology Development & Validation
  35. 35. Cleantech Open Webinar 4 – Technology / Product Validation Principles of Technology Development & Validation Parameter Design Affect of variations Strategies to reduce variations
  36. 36. Cleantech Open Webinar 4 – Technology / Product Validation Principles of Technology Development & Validation
  37. 37. Cleantech Open Webinar 4 – Technology / Product Validation Are there any questions?
  38. 38. Cleantech Open Webinar by University of Phoenix Technology / Product Validation Ready to Manufacture and Scale
  39. 39. Cleantech Open Webinar 4 – Technology / Product Validation Category of Product Development and Impact on Technology - Spin Off Products - Evolutionary - Revolutionary
  40. 40. Cleantech Open Webinar 4 – Technology / Product Validation Technology Validation Pre-Production
  41. 41. Cleantech Open Webinar 4 – Technology / Product Validation Technology Validation Production
  42. 42. Cleantech Open Webinar 4 – Technology / Product Validation • Example……Slides provided by SAINT-GOBAIN, Inc .
  43. 43. Cleantech Open Webinar 4 – Technology / Product Validation Stakeholders and Sustainable Product and Technology Development - Customers - Employees - Suppliers / Community - Shareholders Globalization versus Glocalization
  44. 44. Cleantech Open Webinar 4 – Technology / Product Validation Are there any questions?
  45. 45. What will your Technology / Product Validation Roadmap look like?
  46. 46. Session 1 Q&A
  47. 47. Accelerating Your Business Live and Breathe the Worksheets
  48. 48. 58 Cleantech Open Confidential Information – All Rights Reserved Worksheet Work – Week 7/23 - 7/30 • Business Model Canvas and Value Chain Diagram – continue working on this – Competitors / Competitive Advantage / Why You? • Product/Market Fit – Continue Customer Interviews – Pre-revenue and post initial revenues • Getting to Market – Define, characterize and size your Market – Identify first $1m Market – Validate your customer • Product & Technology Validation or Path to Same – start validating through your customer discovery process
  49. 49. 59 Cleantech Open Confidential Information – All Rights Reserved Worksheet Work – Week 7/30 – 8/1 • Product / Technology validation – Have you worked on your Proof of Concept to validate your product / technology – Have you identified the third party organizations from which you need product / technology validation • Start on creating three-year financial projections based on a dynamic model – Use formulae, not fixed values – Use customer interviews on which to base your assumptions – Add milestones you must hit in the next 18 months – Template available at: http://wiki.cleantechopen.com/accelerator- wiki/ under “September 10th Deliverables” – Bring to the Business Clinics
  50. 50. 60 Cleantech Open Confidential Information – All Rights Reserved TEAM FOCUS FOR WEEK OF AUGUST 1 Prepare for Business Clinics Address Product/Technology Validation Worksheet (Wiki) Complete Product/Market Fit Worksheet (Wiki) Complete Business Model Canvas and Worksheet (Wiki) Complete Markets and Getting to Them Worksheet (Wiki) Begin (or continue) to develop Financials Worksheet (Wiki) Contact Your Mentor or Regional Mentor Chair With All Questions

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