Dave Thomas’ restaurant chain Wendy's shows just how spicy she can be in the slide by slide breakdown of this week’s digital marketing success story.
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This is a good reminder to all of us of why keeping it real doesn’t always go right.
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Wendy’s served a Twitter troll, and that part is really funny, but they became much more than another fast food restaurant. They took a risk on heating things up and customers started flocking to their Twitter account. Pretty soon, countless people are saying to Wendy’s “Please make fun of me”. Wendy’s became one of those companies where you don’t care what they sell, you just want whatever they offer.
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This is all thanks to Thuggy-D, the Twitter tough guy that picked the wrong day to start a beef (I’ll stop now). He questioned Wendy’s “fresh, never frozen” slogan and immediately regret that decision. His bold strategy resulted in the deletion of his Twitter account, which he brought back later with a different picture. Soon after Wendy’s savage Twitter exchange, the internet awarded Wendy’s with thousands of retweets, countless Facebook shares and massive media coverage. CNN’s Anderson Cooper even acted out Thuggy-D’s fateful Twitter exchange with America’s spiciest redhead. This started something for Wendy’s that one day could be considered one of the best social media moves of all time.
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Oh, and you’ll see from the end of the video, don’t bring Wendy’s into it unless you want to end up like Thuggy-D and 1-ply toilet paper.
8. At this point, you have just jumped
out of the plane and there is no way
to fall up. Even the great ones have
admi:ed defeat.
If you are Thuggy-‐D, just ignore
Wendy’s last Tweet, pull your
parachute and live to troll another
day.
9. However, Thuggy-‐D was never
one to play it safe.
It’s a bold strategy, let’s see if it
pays off for him.
19. By The Way…
Follow me on Instagram if you aren’t already
I’m super funny like this all the 8me (I’m not).
@claytonjay101
20. The Bigger Picture
Wendy’s Became Much More
Than Another Fast Food Joint
on Twi:er
21. When your Twi:er burn gets
labeled the “Social Media Own
of the Year”, your account will
live in social media infamy.
And make a lot of people
hungry too.
22. Let’s put Wendy’s into context:
1.You don’t go there because
you want a gourmet meal.
2.It’s cheap food that fills you up
on a Saturday night.
3.Just like McDonalds or Burger
King, they sell a $1 burger
24. Yet people, myself included, go to their
Twi:er profile just to read their Tweets.
25. Wendy’s Twi:er humor
catapulted them way beyond just
another cheap place for less than
stellar food (that doesn’t get back
to them).
People don’t care what they sell,
they just want to buy it.
26. Here’s what I mean by that:
I own all Apple tech products
(computer, phone, tablet etc…).
I’m an Apple fanboy. Since
their brand is so strong in my
mind, I buy whatever they sell.
27. So here’s this fast food
restaurant and people aren’t
talking about their burgers or
“natural cut” french fries, they
just want whatever Wendy’s
offers.
31. I know I can’t, I don’t have the stones or wit for
it ( ), but do you?
Something like this is hard and you have to
keep it up. There’s no halfway in, you’re either
all in or nothing. Consistency in voice and
message is a common trait of successful social
media accounts.
When you have spare 1me, check out Wendy’s
Twi:er account, it’s s1ll as sassy as ever.
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33. Interact with me here
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