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Personal Lexicon

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Basics Of Brand Strategy
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Personal Lexicon

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Want to stand out in a job interview? Be a social media rock star? Dazzle in your next presentation? Using words that are uniquely you will help. A lot. Having a personal lexicon--your very own collection of signature words--is a great first step!

Want to stand out in a job interview? Be a social media rock star? Dazzle in your next presentation? Using words that are uniquely you will help. A lot. Having a personal lexicon--your very own collection of signature words--is a great first step!

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Personal Lexicon

  1. 1. Tool: Personal Lexicon A lexicon is a set of words used by a person, organization or group. By creating your very own lexicon, you up the odds that you’ll use words that make you stand out from the crowd. HOW TO USE THIS TOOL: .............................................................................................................................. • Start by picking adjectives that best describe you. This is a simple way to define your brand personality. For instance, if you are thoughtful, compassionate, and diverse, you would use different words than someone who is ambitious, irreverent and forward-focused. • Pick verbs, nouns and adjectives that align with your brand personality • Identify words that you will avoid. For instance, you might decide that ‘awesome’ isn’t professional enough or that ‘vital’ is overused. Have fun standing out from the crowd!
  2. 2. My name is: Personal Lexicon STEP #1: WRITE THE THREE WORDS THAT BEST DESCRIBE YOU. 1 2 3 STEP #2: LIST YOUR FAVORITE VERBS, NOUNS, AND ADJECTIVES. VERBS Nouns ................................................... ................................................... STEP #3: ADD WORDS THAT YOU WILL AVOID. adjectives
  3. 3. We hope you found this toolkit useful! Here are two other tools to help you market your mission: Pitchfalls: why bad pitches happen to good people 1, 2, 3 Marketing Tree Thanks for making the world a better place, The Claxon Team ....................................................................................................................... www.claxonmarketing.com | info@claxonmarketing.com | 347.766.6485

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