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Perfecting Your Personal Pitch

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How do you come up with a personal elevator pitch that works for you and also the organization for which you work? Whether you work for a Fortune 500 company, a local non-profit, or yourself, a personal pitch is a professional imperative. This presentation goes over how to perfect your personal pitch (and also reveals why bad pitches happen to good people).

How do you come up with a personal elevator pitch that works for you and also the organization for which you work? Whether you work for a Fortune 500 company, a local non-profit, or yourself, a personal pitch is a professional imperative. This presentation goes over how to perfect your personal pitch (and also reveals why bad pitches happen to good people).

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Perfecting Your Personal Pitch

  1. 1. PERFECTING YOUR PERSONAL PITCH HOSTED BY WVDO OCTOBER 24, 2012
  2. 2. Why are you here today?
  3. 3. What is your personal pitch?
  4. 4. Top 3 Reasons Bad Pitches Happen to Good People 1. You’re boring 2. You say too much 3. You think people care about you
  5. 5. Effective messaging is concise, compelling and repeatable.
  6. 6. ”Perfection is reached not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint-Exupery
  7. 7. SUCCESS = A QUESTION
  8. 8. Supporter questions Org answers Do you believe what I We believe that... believe? What do you do? We are known for... What makes us Why you? compelling is...
  9. 9. BRAND: yours, theirs, ours
  10. 10. Brand Gears
  11. 11. BREATHE
  12. 12. YOUR BRAND PERSONALITY … 3 ADJECTIVES
  13. 13. PERSONALITY
  14. 14. What 3 adjectives would you use to describe her?
  15. 15. What 3 adjectives would you use to describe him?
  16. 16. Which words say “friendly, informed, responsive?” Org A Org B Envision See Seeking Looking for Children Kids Unsanitary Dirty Pupil Student Ensure Make sure Sincerely Cheers Hello Hi
  17. 17. What 3 adjectives would you use to describe the personality of your organization? Of yourself?
  18. 18. MESSAGING
  19. 19. Effective messaging is concise, compelling and repeatable.
  20. 20. What you want to be known for What your competition Messaging wants to be Sweet Spot known for What your supporters care about
  21. 21. READ vs. SAID
  22. 22. SAID
  23. 23. 3 Step Messaging 1 2 3 Meta message Supporting message(s) Personal message
  24. 24. Example: Splash 1 2 3 Meta message Supporting message(s) Personal message We clean We do this in places where What I water for you’d expect personally do is install the kids the water to systems that around be clean— clean the water. schools, I was drawn to the orphanages Splash world. and because… hospitals.
  25. 25. Example: Splash (program) 1 2 3 Org message Supporting message(s) Personal message personalized I install I do this in purification places where I was drawn you’d expect systems that to this work the water to clean water be clean— because… for kids schools, around the orphanages world. and hospitals.
  26. 26. Example: Splash (fundraiser) 1 2 3 Org message Supporting message(s) Personal message personalized These kids I raise are getting money to dirty water I was drawn clean water in places to this work for kids where you’d because… around the expect it to world. be clean— schools, orphanages and hospitals.
  27. 27. Example: Splash (exec dir) 1 2 3 Org message Supporting message(s) Personal message personalized We do this in I head up an places where organization you’d expect I was drawn that cleans it to be clean to this work water for —schools, because… kids around orphanages the world. and hospitals.
  28. 28. Personal Pitch: by role Role Pitch Program staff I install water purification systems that clean water for kids around the world Fundraising staff I raise money to clean water for kids around the world. Executive Director I head up an organization that cleans water for kids around the world. Board member I serve on the board of an organization that cleans water for kids around the world.
  29. 29. What is your personal pitch?
  30. 30. WE BELIEVE THAT...
  31. 31. We believe hunger is unacceptable. We believe technology can play a pivotal role in creating the greater good. We believe every child deserves to be a great reader.
  32. 32. What do you believe?
  33. 33. WE ARE KNOWN FOR...
  34. 34. We develop water filtration processes to improve water quality. We clean water for kids. We train staff to maintain filtration systems. We advocate for better water quality standards. We teach safe hygiene methods.
  35. 35. We develop water filtration processes to improve water quality. We clean water for kids. We train staff to maintain filtration systems. We advocate for better water quality standards. We teach safe hygiene methods.
  36. 36. Everything = Nothing
  37. 37. What do you want to be known for?
  38. 38. BREATHE
  39. 39. WHAT MAKES US COMPELLING IS...
  40. 40. Benefits Benefits Benefits Benefits Benefits Benefits Benefits Benefits Benefits
  41. 41. Feature Benefit Museum exhibit Passport to the world Education A brighter future Environment Wide, open spaces for future generations Housing Dignity
  42. 42. What makes you compelling?
  43. 43. Supporter asks Org answers Do you believe what I We believe that... believe? What do you do? We are known for... What makes us Why you? compelling is...
  44. 44. Effective messaging is concise, compelling and repeatable.
  45. 45. Technology—Nonprofits—Savvy NPower NW is where savvy nonprofits turn for technology.
  46. 46. Children—Reading—Kid-to-Kid Team Read trains teens to take grade school readers from struggling to successful.
  47. 47. Kids—Water—Transparency Splash cleans water for kids around the world.
  48. 48. 3 Step Messaging 1 2 3 Meta message Supporting message(s) Personal message
  49. 49. What is your personal pitch?
  50. 50. Erica Mills | Claxon www.claxonmarketing.com erica@claxonmarketing.com Twitter: @ericamills 206.351.8504 THANK YOU!

Editor's Notes

  • If there was a better/clearer image that communicated filing disarray/messiness and was still funny, that’d be ideal. This one makes the point and gets a laugh, which is important, too.
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