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Heritage Key -
                       Experiencing Ancient
                             Culture
                          ...
Agenda




                    •      Consumer demand for ancient culture
                    •      Current offerings and...
Global demand for Ancient World
                experiences is massive




   Source: Unesco, UK TV Survey, other US/UK st...
Current offerings are mostly museum/
                media - not consumer/interest centric




Friday, 12 December 2008   ...
Visiting original exhibitions and locations:
                highlights but also limited
      •       Visiting real locat...
Heritage Key: high quality ancient world
                experience - enhanced by community




Friday, 12 December 2008  ...
Working with many culture experts and
                institutions
                    •      Egypt:
                     ...
Focus on quality: best content, museums,
                collections, heritage sites, and historians




Friday, 12 Decemb...
Rich media, including video content,
                photos, maps




Friday, 12 December 2008                            ...
Unique: a 3D immersive time machine -
                “as is” and “as was”
                                        virtual...
Multiple visitors can share a virtual visit
                to the egyptian tombs, “as they were”




Friday, 12 December ...
The high quality cultural artefacts can
                contain further embedded multi-media

    •      Original high
   ...
Historians and experts will provide
                lectures and tours




Friday, 12 December 2008                       ...
A video filmed “in-world” illustrates work
       in progress on the terracotta warriors




Friday, 12 December 2008      ...
The (virtual) valley of kings at an early
       stage




Friday, 12 December 2008                           15
Heritage Key will not compete but
                complement and partner with others
                                     ...
What questions do you
                           have?


Friday, 12 December 2008                    17
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Heritage Key - Culturemondo Taipei

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presentation given by Claus Nehmzow at "culturemondo"roundtable in Taipei, on Dec 12, 2008.

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Heritage Key - Culturemondo Taipei

  1. 1. Heritage Key - Experiencing Ancient Culture Claus Nehmzow Alcus International Ltd. 4th Culturemondo Digital Culture and Heritage Roundtable Taipei, Taiwan December 10th to 12th 2008 Friday, 12 December 2008 1
  2. 2. Agenda • Consumer demand for ancient culture • Current offerings and their limitations • An immersive, consumer-centric approach to experiencing ancient cultures Friday, 12 December 2008 2
  3. 3. Global demand for Ancient World experiences is massive Source: Unesco, UK TV Survey, other US/UK stats Friday, 12 December 2008 3
  4. 4. Current offerings are mostly museum/ media - not consumer/interest centric Friday, 12 December 2008 4
  5. 5. Visiting original exhibitions and locations: highlights but also limited • Visiting real locations might suffer might shrink in a recession • Real locations have limits of number of visitors before suffering irreparable damage • Most popular exhibitions are crowded, you can’t get close to the artefacts Friday, 12 December 2008 5
  6. 6. Heritage Key: high quality ancient world experience - enhanced by community Friday, 12 December 2008 6
  7. 7. Working with many culture experts and institutions • Egypt: • leading antiquities expert • Nigel Hetherington, Owner, Past Preservers, Egypt • Dr Kent Weeks, American University of Cairo, Director Theban Mapping Project, discovered KV 5 • China: • X'ian Museum of Teracotta Horses and Warriors • Prof Wang Tao, Chair of SOAS, University of London • Janice Lee, PHd student SOAS and staff member X'ian Museum • Others • Museums:Robert Knox, ex Keeper (30 years) of SE Asia Dept, British Museum • Ashley Brown, CEO, Brown Reference Group. Content provider. • Sandro Vannini, Owner, Studio Vannini Photos, Italy Friday, 12 December 2008 7
  8. 8. Focus on quality: best content, museums, collections, heritage sites, and historians Friday, 12 December 2008 8
  9. 9. Rich media, including video content, photos, maps Friday, 12 December 2008 9
  10. 10. Unique: a 3D immersive time machine - “as is” and “as was” virtual original Friday, 12 December 2008 10
  11. 11. Multiple visitors can share a virtual visit to the egyptian tombs, “as they were” Friday, 12 December 2008 11
  12. 12. The high quality cultural artefacts can contain further embedded multi-media • Original high quality photography • Work with site owners and archaeologists • Real world replication / virtual experience Friday, 12 December 2008 12
  13. 13. Historians and experts will provide lectures and tours Friday, 12 December 2008 13
  14. 14. A video filmed “in-world” illustrates work in progress on the terracotta warriors Friday, 12 December 2008 14
  15. 15. The (virtual) valley of kings at an early stage Friday, 12 December 2008 15
  16. 16. Heritage Key will not compete but complement and partner with others • Free website access • Subscriptions (masterclasses, virtual exhibitions) • Exhibition/Massterclass entrance fee • Cross promotion with partners • Affilitate programs • Cross links from virtual world - • Merchandizing website • Sponsorship programs • Centered around topics of interest • Creating original artwork • Licensing partner content • Creating original artwork Friday, 12 December 2008 16
  17. 17. What questions do you have? Friday, 12 December 2008 17

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