Is CASL - Canada's Anti-Spam Law - a BIG Deal? (Because it shouldn't be)

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Canada's looming new anti-spam legislation impacts all organizations by forcing key changes in marketing, communications, customer relationship management (CRM), incident management, security controls and privacy compliance measures. Companies are terrified because of its broad potential impact on reputations, IT budgets and process changes.
Should your company be ready for it? You bet. Should you be afraid of it? No way.

Published in: Technology, News & Politics
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Is CASL - Canada's Anti-Spam Law - a BIG Deal? (Because it shouldn't be)

  1. 1. is CASL a BIG deal? (because it shouldn’t be) Protecting the intangible Since 1989
  2. 2. Page 2 of 12© Informatica Corporation Intention: to regulate activities that discourage reliance on electronic means of doing business Regulation: unsolicited email, harvesting, misleading rep+content, malware, spyware Enforcement: introduction delayed until 2014 with compliance deadline set for 2017 In a nutshell
  3. 3. Page 3 of 12© Informatica Corporation • Change the culture • Get verifiable consent • Always use opt-in • Review privacy policy • Assess marketing practices • Validate technologies in use In the meantime
  4. 4. Page 4 of 12© Informatica Corporation • Targets know when they didn’t ‘subscribe’ • Stop thinking of people as ‘target addresses’ • More than 2 clicks is really not okay • Infuriating wording will repay you in kind • Don’t push more opt-out during opt-out • Don’t spam & ask me to ‘set my preferences’ • Unsolicited doesn’t have to mean ‘forced’ Don’t be a fool Find a better way!
  5. 5. Follow @infosuperjunkie Read Subscribe.SecurityandPrivacy.ca Connect LinkedIn | Facebook | Google+

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