Luxury experience

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Online luxury experience

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Luxury experience

  1. 1. Virtual luxury Can the internet be used for product seduction? By Claudio Diniz
  2. 2. Universal Truths The luxury experience starts online. Online brand merchandising already establishes a luxury experience. Claudio Diniz
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  4. 6. <ul><li>Visitors come to see products </li></ul>Over 80% of visitors to luxury websites come to access product information Claudio Diniz
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  8. 10. The role of online merchandising, is not the same as advertising Claudio Diniz
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  14. 16. In luxury experiences online, it is product characteristics that drive brand interest (not the other way around) Claudio Diniz
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  18. 21. The usability of online sales can also be a luxury. Luxury customers are more than 20% more likely to say they are time- pressed, compared with the average online shopper. Claudio Diniz
  19. 27. The product is luxurious. Claudio Diniz
  20. 33. Every single webpage is a brand statement. Claudio Diniz
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  22. 39. Selling luxury always means selling emotions (whether in store, magazines, or ……..online) Claudio Diniz
  23. 40. Claudio Diniz EDUCATION Extension Course The Design and Branding of Luxury University of the Arts London, London College of Fashion, UK 2009 MBA in Luxury Brand Management FAAP Business School, Sao Paulo, Brazil 2007-2008 International module MBA Luxury Brand Management ESSEC Business School, Paris, France 2007 Accountancy Universidade Gama Filho, Rio de Janeiro, Brazil 1990-1994 Extensive courses in wine Brazilian Sommeliers Association, São Paulo, Brazil 2004-2006
  24. 41. Claudio Diniz Professional Experience Owner/Director Diniz Eventos Ltda., São Paulo, Brazil 2002 - 2008 Expatriate magazine Columnist and responsible for finances and advertising Sampa Post Magazine, São Paulo, Brazil 2006 - 2008 Free lancer in organzing events M&H Catering Ltd., London, England Inn or Out Catering Ltd., London, England 1999 - 2002 Senior Auditor BKR Auditores e Consultores S/A, Rio de Janeiro, Brazil 1996 - 1998 Semi-Senior Auditor Walter Heuer Auditores Independentes, Rio de Janeiro, Brazil 1994 - 1995
  25. 42. Claudio Diniz Contact: My Blog on Luxury, Fashion & Lifestyle Professionals: www.claudiodiniz-claudiodiniz.blogspot.com Thanks! [email_address] +31 6 24334545

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