Presented together with Fabiano Gazzola: Product Owner at Breton and Daniela Rinaldi: Agile Coach consultant for Breton. Agile's real application in the development of new products such as industrial machinery that integrate hardware, software and process technologies. From vision to product in iterative and incremental mode with waterfall hybridization elements. The project of an Agile minifabric to develop new products. The human aspects and the difficulties to overcome to make the thing sustainable.