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Sales forecasting with SAS Advanced Analytics
for the Pharmaceutical sector.
A business case
Blue BI is a growing company that provides IT consulting in the Business Intelligence &
Analytics environment.
Our mission...
Blue BI’s deep business and technology experience combined with the wide range of
SAS applications, delivers to the market...
Blue BI plans and builds Business Intelligence & Analytics systems in several industries , with a specific focus in
Life S...
Is a combined analysis of qualitative and quantitative components
aimed to predict the sales performance, in the short, me...
To rely on the most possible accurate and reliable Forecast Model for
sales allows you:
- in the short period, to organize...
Business Case
Company: One of the world’s largest biotech
companies, with more than 7,000 employees across
six continents ...
Project Phases – Step 1
Visualize and
Analyze the
Model
Apply
Regression
Algorithms
Collect and
Analyze
Historical
Data Se...
Project Phases – Step 1
Visualize and
Analyze the
Model
Apply
Regression
Algorithms
Collect and
Analyze
Historical
Data Se...
Project Phases – Step 2
Stock Estimate using IMS Sales compared to «Internal» Sales
Daily Average Consumption evaluation
S...
Stock Estimate using IMS Sales compared to «Internal» Sales
Daily Average Consumption evaluation
Stock optimization index ...
Project Phases – Step 3
Visualize and
Analyze the
Model
Apply
Regression
Algorithms
Collect and
Analyze
Historical
Data Se...
Project Phases – Step 3
Visualize and
Analyze the
Model
Apply
Regression
Algorithms
Collect and
Analyze
Historical
Data Se...
Predict Adoption for new products
The issue:
- Lack of an appropriate time series ( <24 months)
Solution:
- Time series of...
Technical Architecture
 27/7 server availability
 SAS licenses deployed in SaaS mode
 Support services included in the ...
Benefits
 Strong improvement of the Sales Forecast accuracy
 Quick R.O.I in terms of enhanced effectiveness in the sales...
Q & A
Please contact us at marketing@bluebi.it
Milano
Via Caldera, 21
Palazzo C3
20153 Milano
Tel. +39 02 40916905
Torino
...
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Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmaceutical sector.

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Goal: Predict New Product Market Penetration
Company: One of the world’s largest biotech companies, with more than 7,000 employees across six continents and a rapidly expanding product portfolio and a growing pipeline.
Business Area: The company provides medical product support across the Hospital Channel
Business Needs: Understanding the adoption of the existing products and predict adoption of new products allows to increase the customer service, adoption and eventually profitability
Project dealt by Achille Masserano, Enterprise Information Manager at Blue BI

Published in: Sales
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Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmaceutical sector.

  1. 1. Sales forecasting with SAS Advanced Analytics for the Pharmaceutical sector. A business case
  2. 2. Blue BI is a growing company that provides IT consulting in the Business Intelligence & Analytics environment. Our mission is turn data into actionable insights: we help organisations to take faster and smarter decisions and tackle the most complex business issues. Blue BI offers a comprehensive set of Business Intelligence end to end services, from POC’s to Application Management, in the following areas: Corporate Performance Management Business Intelligence & Analytics Data Warehousing Our organisation our organization is formed by a group of professionals with more than ten years of experience, located in our offices of Milan, Turin and Rome. Blue BI: Company Profile Blue BI S.r.l. 2
  3. 3. Blue BI’s deep business and technology experience combined with the wide range of SAS applications, delivers to the market a competitive offer based on the following elements:  Extensive expertise in some industries (i.e. Life Sciences) and delivery capabilities  Functional and technological competences on SAS® software solutions  Flexible and scalable approach based on tangible and proven results  Usage of predefined data model as project accelerator: BBI x Pharma  Option for Cloud and SaaS (Software as a Service ) system deployment Blue BI: SAS Partnership Blue BI S.r.l. 3
  4. 4. Blue BI plans and builds Business Intelligence & Analytics systems in several industries , with a specific focus in Life Sciences, where we can include among our customers some of the most important domestic and foreign organisations . Our specialisation is based on the following distinguishing elements:  extensive and long lasting experience on the specific business processes and analytics needs  Effective implementations of reporting& analytics systems in several areas, such as: • Sales Forecasting • Sales Analysis (Internal/External) • Geo Marketing Integration and market research • Social media analysis • CRM Analytics Sales Force / Field Force Effectiveness • Planning & Control • Logistics analytics  Mobile applications  Cloud & Software as A Service deployment Blue BI and the Life Sciences industry: BBI x Pharma BBI x PHARMA Blue BI S.r.l. 4
  5. 5. Is a combined analysis of qualitative and quantitative components aimed to predict the sales performance, in the short, medium and long period. Quantitative components: time series that provide evidences of past performance Qualitative components: known or presumed elements which are not represented by the time series What is Sales Forecast ? Blue BI S.r.l. 5
  6. 6. To rely on the most possible accurate and reliable Forecast Model for sales allows you: - in the short period, to organize business functions and resources - in the long period, to plan investment programs - in general, to support strategic decisions In a global and high competitive scenario, where markets are rapidly and constantly changing, forecast analysis is usefull especially in the short period. (6-12 months) Why is Sales Forecast becoming increasingly important ? Blue BI S.r.l. 6
  7. 7. Business Case Company: One of the world’s largest biotech companies, with more than 7,000 employees across six continents and a rapidly expanding product portfolio and a growing pipeline. Business Area: The company provides medical product support across the Hospital Channel Business Needs: Understanding the adoption of the existing products and predict adoption of new products allows to increase the customer service, adoption and eventually profitability Blue BI S.r.l. 7
  8. 8. Project Phases – Step 1 Visualize and Analyze the Model Apply Regression Algorithms Collect and Analyze Historical Data Series Collected 24 months «Internal» Sales data by Product / Territory / Region Loading Dataset in SAS Forecast Server Forecast Model Review Blue BI S.r.l. 8
  9. 9. Project Phases – Step 1 Visualize and Analyze the Model Apply Regression Algorithms Collect and Analyze Historical Data Series Blue BI S.r.l. 9
  10. 10. Project Phases – Step 2 Stock Estimate using IMS Sales compared to «Internal» Sales Daily Average Consumption evaluation Stock optimization index calculation Load the Stock optimization index in SAS Forecast Server as a regressor Visualize and Analyze the Model Collect and Analyze Historical Data Series Apply Regression Algorithms Blue BI S.r.l. 10
  11. 11. Stock Estimate using IMS Sales compared to «Internal» Sales Daily Average Consumption evaluation Stock optimization index calculation Load the Stock optimization index in SAS Forecast Server as a regressor Project Phases – Step 2 Before regression…. ...after regression Visualize and Analyze the Model Collect and Analyze Historical Data Series Apply Regression Algorithms Blue BI S.r.l. 11
  12. 12. Project Phases – Step 3 Visualize and Analyze the Model Apply Regression Algorithms Collect and Analyze Historical Data Series Import Predictive Model in SAS Visual Analytics Visualize and Analyze the results Analyze the model generates new questions Refine the Predictive Model with new regressions Validate the analysis and decision support Blue BI S.r.l. 12
  13. 13. Project Phases – Step 3 Visualize and Analyze the Model Apply Regression Algorithms Collect and Analyze Historical Data Series From analysis to delivery in 1 month Blue BI S.r.l. 13
  14. 14. Predict Adoption for new products The issue: - Lack of an appropriate time series ( <24 months) Solution: - Time series of a product with equivalent sales characteristics - Implementation of a configurable growth curve Blue BI S.r.l. 14
  15. 15. Technical Architecture  27/7 server availability  SAS licenses deployed in SaaS mode  Support services included in the periodic fees  End to end Blue BI support: Project implementation, Application and System management  Business Continuity: high availability, fault Tolerance, Disaster Recovery, … Blue BI S.r.l. 15
  16. 16. Benefits  Strong improvement of the Sales Forecast accuracy  Quick R.O.I in terms of enhanced effectiveness in the sales and distribution processes  Reaction time increase: better time-to-market  More compliance with corporate requirements  Users empowerment, better understanding of the business processes  Full automated forecasting process, previously costly and totally hand made (Excel), with: o Automatic selection of the best statistical model o Manual override opportunity to manage not predictable qualitative elements from the statistical model (i.e. new competitor product launch)  Low cost and flexible technical infrastructure with no impact on the corporate governance guidelines Blue BI S.r.l. 16
  17. 17. Q & A Please contact us at marketing@bluebi.it Milano Via Caldera, 21 Palazzo C3 20153 Milano Tel. +39 02 40916905 Torino Corso Filippo Turati, 10 10128 Torino Tel. +39 011 19909494 Roma Via Giambattista Vico, 31 00196 Roma Tel. +39 06 32101400 Blue BI S.r.l.

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