Goal: Predict New Product Market Penetration
Company: One of the world’s largest biotech companies, with more than 7,000 employees across six continents and a rapidly expanding product portfolio and a growing pipeline.
Business Area: The company provides medical product support across the Hospital Channel
Business Needs: Understanding the adoption of the existing products and predict adoption of new products allows to increase the customer service, adoption and eventually profitability
Project dealt by Achille Masserano, Enterprise Information Manager at Blue BI