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GenCell Award Write Up

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2019 European Fuel Cells Enabling Technology Leadership Award

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GenCell Award Write Up

  1. 1. FROST & SULLIVAN BEST PRACTICES AWARD Enabling Technology Leadership 2019 FUEL CELLS - EUROPE
  2. 2. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 2 “We Accelerate Growth” Contents Background and Company Performance ...................................................................... 3  Industry Challenges............................................................................................ 3  Technology Leverage and Customer Impact of Gencell ............................................ 4  Conclusion ........................................................................................................ 4  Significance of Enabling Technology Leadership............................................................ 7  Understanding Enabling Technology Leadership............................................................ 7  Key Benchmarking Criteria .................................................................................. 8  Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices................................................................................................................. 9  The Intersection between 360-Degree Research and Best Practices Awards.................... 10  Research Methodology ...................................................................................... 10  About Frost & Sullivan ............................................................................................ 10 
  3. 3. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 3 “We Accelerate Growth” Background and Company Performance Industry Challenges The power infrastructure is divided into isolated subsystems to facilitate reliable power supply to auxiliaries, consumers, and isolated power systems. The complications and unpredictability of operating conditions in electrical networks are influenced by renewable energy sources and market factors which underpin the importance of enlargement and sophistication of the existing power infrastructure. To reduce severe blackout probability characterized by cascade development of emergency processes establishes the need for efficient power infrastructure.1 Mobile fuel cell powered electricity stations are an essential part of the power infrastructure. While black-outs generally are associated with remote off-grid areas in Africa and Asia, an estimated 36.7 million people in the United States (US) were affected by blackouts in 2017, more than double the 16.1 million people who experienced outages in 2016.2 Fuel cells offer an environment-friendly and cost-effective alternative to diesel-powered generators which produce toxic fumes, contaminate the soil due to occasional leaks, and demand a steady flow of new diesel. Frost & Sullivan recognizes the need for technology enhancement and innovations in power infrastructure by upgrading existing power infrastructure networks to mitigate greenhouse gas emissions, black-outs, and to enhance the dynamic nature of the power grid network. Furthermore, a technically improved power infrastructure will help establish a reliable electrical supply while also reducing the dependence on alternative measures such as diesel generators and kerosene for domestic requirements. In short, a clean and economically viable fuel cell based solution will contribute to a country’s economic growth and reduce greenhouse gas emissions.3 Despite the advantages of fuel cells, industry participants need to overcome many obstacles before the technology can reach its full potential. Introducing innovative, cost- effective materials such as environmentally friendly hydrogen fuels can reduce high capital expenditures on substances like platinum and palladium. Thus, the introduction of new and environmentally friendly hydrogen fuels will aid in the expansion of fuel cells as an integral component of the national power grid. 1 Power Infrastructure Technologies of the Future (Frost & Sullivan, September 2017) 2 Eaton's USA Blackout Tracker Annual Report 3 Power Infrastructure Technologies of the Future (Frost & Sullivan, September 2017)
  4. 4. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 4 “We Accelerate Growth” Technology Leverage and Customer Impact of Gencell Founded in 2011, Israel-based fuel cell producer GenCell also has a presence in Europe and the Americas. With previous experience in the space industry, GenCell now offers affordable fuel cell solutions for clean backup power for utilities, telecom, homeland security, healthcare, and automated industries. GenCell’s two back up products are the GenCell G5 Long-Duration UPS, introduced in 2015, and the GenCell G5rx. The G5 is designed to provide long backup power for mission-critical applications where the limited duration of uninterruptible power supply solutions is insufficient to prevent long-term damage to the infrastructure. The G5 offers backup power to industries that cannot tolerate outages such as automated industries, healthcare facilities, homeland security infrastructure, telecom towers, and financial institutions. The second solution, the GenCell G5rx, was developed to serve the specifications and needs of the utility substations worldwide. It is designed to provide immediate power to automatic circuit reclosers—capable of handling lightning strikes, surges, or objects getting stuck in power lines—the time it takes for the grid to become operational after an incident. Before the G5rx, utilities had to back up its automatic circuit reclosers with battery rooms that can provide only 4 to 8 hours of power. However, if the grid is not restored within this timeframe, substantial damage could occur to the affected facility’s infrastructure and, subsequently, the business. In addition to fuel cell power benefits, the G5rx meets the unique requirements of utilities, including their substation energy profiles and safety standards. A specially designed shelter protects the fuel cell power solution from high-voltage interference and earthquakes. The G5rx is the first fuel cell solution to receive the Institute of Electrical and Electronics Engineers (IEEE) 693 seismic compliance for using substations. A Clean Flame of Hope In June 2018, GenCell launched the A5 Off-Grid Power Solution to help underserved bottom-of-the-pyramid customers in rural areas that are not connected. One of GenCell’s key benefits is its focus on alkaline chemistry, by using alkaline electrolyte potassium hydroxide in water and cathodes that are usually made with platinum which was previously only used in the space industry due to its high price point. By eliminating the use of platinum in its solution GenCell is able to provide an affordable solution suitable for daily use on earth. Alkaline fuel cells (AFC) are among the most efficient type of fuel cells— reaching up to 60% electrical efficiency, and up to 87% efficiency when used as a combined heat and power system.
  5. 5. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 5 “We Accelerate Growth” AFCs offer virtually instant operation without pre-heating, even at sub-zero temperatures, and are ideally suited for use in severe weather conditions. AFC is the only fuel cell technology to utilize the hydrogen produced from cracking ammonia. Other low- temperature fuel cells cannot achieve this without applying costly filters. One of the most commonly produced inorganic chemicals, ammonia, is available in almost every part of the world. Liquid ammonia is an excellent carrier of hydrogen for the GenCell fuel cell generator, giving it a significant competitive advantage over other fuel cell solutions. GenCell alkaline fuel cell solutions use a liquid electrolyte, potassium hydroxide, and have a freezing temperature of -40°C, enabling it to work in both warm and sub-freezing conditions. In comparison, other membrane fuel cells hydrate its membranes with water and must operate above 0°C or placed in a heated and insulated enclosure. GenCell’s liquid electrolyte overcomes membrane humidification challenges and operates in a greater range of temperature and humidity conditions. Reliable and Affordable Power Availed Anywhere GenCell developed many patented technologies to reduce the capital and operational expenditure for its fuel-cell power solutions, including the use of a non-platinum catalyst, mechanisms for applying ambient air as an oxidizer, and introducing lower-cost fuels such as industrial-grade hydrogen gas or anhydrous liquid ammonia. GenCell’s technology overcomes the obstacles that have historically prevented the mainstream adoption of fuel cells. Currently, most off-grid and grid towers are powered by diesel generators that are readily available and have an established supply chain. Far from an ideal solution, the diesel generators pollute the air, drip diesel into the soil and need regular maintenance. Besides, the generator and its fuel face potential theft issues. Ammonia is readily available, used in agriculture, for refrigeration, and for making semiconductors. With ammonia being cheaper than diesel, GenCell estimates that the running cost of low-temperature fuel cell varies between $2 to 3.5 (kilowatts per hour) kWh. Also, GenCell A5 has an affordable operating expense of $0.5 to 0.75 kWh, which is 2 to 3 times lower than the running cost of diesel generators.
  6. 6. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 6 “We Accelerate Growth” Conclusion GenCell provides affordable fuel cell solutions for clean backup power for utilities, homeland security, healthcare, telecom, and automated industries. By using an alkaline electrolyte such as potassium hydroxide in water and cathodes usually made with platinum, which is not a cost effective solution, however removing the expensive platinum enabels GenCell to offer advanced technology at a low price. Alkaline fuel cells (AFC) are among the most efficient type of fuel cells, reaching up to 60% efficiency. Also, GenCell A5 off-grid solution presents an affordable running cost of $0.5 to 0.75 kWh, which is 2 to 3 times lower than the running cost of diesel generators. With its innovative technology and strong overall performance, GenCell earns Frost & Sullivan’s 2019 Enabling Technology Leadership Award in the Europe fuel cell market.
  7. 7. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 7 “We Accelerate Growth” Significance of Enabling Technology Leadership Ultimately, growth in any organization depends upon customers purchasing from a company and then making the decision to return time and again. In a sense, then, everything is truly about the customer—and making those customers happy is the cornerstone of any long-term successful growth strategy. To achieve these goals through enabling technology leadership, an organization must be best-in-class in three key areas: understanding demand, nurturing the brand, and differentiating from the competition. Understanding Enabling Technology Leadership Product quality (driven by innovative technology) is the foundation of delivering customer value. When complemented by an equally rigorous focus on the customer, companies can begin to differentiate themselves from the competition. From awareness, to consideration, to purchase, to follow-up support, best-practice organizations deliver a unique and enjoyable experience that gives customers confidence in the company, its products, and its integrity.
  8. 8. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 8 “We Accelerate Growth” Key Benchmarking Criteria For the Enabling Technology Leadership Award, Frost & Sullivan analysts independently evaluated two key factors—Technology Leverage and Customer Impact—according to the criteria identified below. Technology Leverage Criterion 1: Commitment to Innovation Criterion 2: Commitment to Creativity Criterion 3: Stage Gate Efficiency Criterion 4: Commercialization Success Criterion 5: Application Diversity Customer Impact Criterion 1: Price/Performance Value Criterion 2: Customer Purchase Experience Criterion 3: Customer Ownership Experience Criterion 4: Customer Service Experience Criterion 5: Brand Equity
  9. 9. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 9 “We Accelerate Growth” Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices Frost & Sullivan analysts follow a 10-step process to evaluate Award candidates and assess their fit with select best practice criteria. The reputation and integrity of the Awards are based on close adherence to this process. STEP OBJECTIVE KEY ACTIVITIES OUTPUT 1 Monitor, target, and screen Identify Award recipient candidates from around the globe  Conduct in-depth industry research  Identify emerging sectors  Scan multiple geographies Pipeline of candidates who potentially meet all best- practice criteria 2 Perform 360-degree research Perform comprehensive, 360-degree research on all candidates in the pipeline  Interview thought leaders and industry practitioners  Assess candidates’ fit with best-practice criteria  Rank all candidates Matrix positioning of all candidates’ performance relative to one another 3 Invite thought leadership in best practices Perform in-depth examination of all candidates  Confirm best-practice criteria  Examine eligibility of all candidates  Identify any information gaps Detailed profiles of all ranked candidates 4 Initiate research director review Conduct an unbiased evaluation of all candidate profiles  Brainstorm ranking options  Invite multiple perspectives on candidates’ performance  Update candidate profiles Final prioritization of all eligible candidates and companion best-practice positioning paper 5 Assemble panel of industry experts Present findings to an expert panel of industry thought leaders  Share findings  Strengthen cases for candidate eligibility  Prioritize candidates Refined list of prioritized Award candidates 6 Conduct global industry review Build consensus on Award candidates’ eligibility  Hold global team meeting to review all candidates  Pressure-test fit with criteria  Confirm inclusion of all eligible candidates Final list of eligible Award candidates, representing success stories worldwide 7 Perform quality check Develop official Award consideration materials  Perform final performance benchmarking activities  Write nominations  Perform quality review High-quality, accurate, and creative presentation of nominees’ successes 8 Reconnect with panel of industry experts Finalize the selection of the best-practice Award recipient  Review analysis with panel  Build consensus  Select recipient Decision on which company performs best against all best-practice criteria 9 Communicate recognition Inform Award recipient of Award recognition  Present Award to the CEO  Inspire the organization for continued success  Celebrate the recipient’s performance Announcement of Award and plan for how recipient can use the Award to enhance the brand
  10. 10. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 10 “We Accelerate Growth” STEP OBJECTIVE KEY ACTIVITIES OUTPUT 10 Take strategic action Upon licensing, company is able to share Award news with stakeholders and customers  Coordinate media outreach  Design a marketing plan  Assess Award’s role in future strategic planning Widespread awareness of recipient’s Award status among investors, media personnel, and employees The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan’s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360- degree research methodology provides an evaluation platform for benchmarking industry participants and for identifying those performing at best-in-class levels. About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages more than 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 45 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com. 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS

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