Claudia Ravera Portfolio


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Claudia Ravera Portfolio

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Claudia Ravera Portfolio

  3. 3. RESUMECLAUDIA BUSINESS DEVELOPMENT MANAGER Business Development/Marketing Manager/Web Project Officer/ Web Communication ManagerHighly accomplished & result oriented professional with good experience in International management &business development. Responsible for the start-up of International Projects and Web Services for SOHO, thSME and B2B market. Committed to excellence with distinguished 10 years career in the 4 Italian TelecomOperator with 5 years experience in VoIP and responsible for Business Unit EuteliaVoip, a web Voice project( managing a 16-person collaborators, coordinating activities with technical team (CTO),monitoring and reporting team activities directly to the General Manager, planning and preparing businessplan and schedules, implementation of processes, process re-design, communication. Team leadership tostart-up and high-growth global organizations. A process-oriented leader whose ability to consistently createand streamline operations has resulted in increased sales, quality and improved customer satisfaction.Efficient and precise with strong liaison and communication skills proven by effective interaction withmanagement, vendors, providers, subcontracting companies, customers, team members and staff. Exhibitinghigh-level of business ethics and performance standards. Core professional strengths include: • Strategic Partnership & Market- • ADV Campaigns • Communications Techniques ing Campaigns • Web Applications Optimization • Problem Analysis & Solution • Budgeting, Forecasting & Plan- • Web Advertising Campaign • Process Re-design ning • Web Design • Contract Negotiations and • Key Account Acquisition & Re- • Social Media Marketing and Strategic Alliances tention Engagement strategies • Flexibility and new project • Product management experien- • Search Engine Optimization start-up ce (SEO) • Good skills in troubleshooting • Staff Development & • Website Architecture and resolution Management • Teaching, Training & MentoringWORK EXPERIENCE2010 - till date Business Development Marketing Manager, Web Project OfficerWeb Design and Web Communication Officer Kryptotel FZ LLC2003 - 2010 Business Developer, Marketing Manager, Web Project OfficerWeb Design and Web Communication Officer Eutelia Spa, Arezzo, Italy2001 – 2003 Institutional Relations Manager Eutelia Spa, Arezzo, Italy2000 – 2001 Provisioning Assistant System Spa, Modena, Italy
  4. 4. PROFESSIONAL CAREER & KEY ACHIEVEMENTSKryptotel Fz LLC, Dubai Internet City, Dubai 2010 till dateBUSINESS DEVELOPMENT AND MARKETING MANAGER, WEB PROJECT OFFICER, WEB COMMUNICATION OFFICERStart-Up, Development of Strategic Company Projects, Web Project Officer and Web DesignerKryptotel, ICT company founded in 2009, in Dubai Internet City, with the aim of bring innovation to the securecommunications market, is an international provider of encrypted solutions like telephone landline and mobile,secure VPN, encrypted IM services and enciphered Computers.Selected Accomplishment:- Working as Business Development Manager with the following responsibilities and duties: - Company Start-up: Business Plan and Tecom’s Relations Responsible - Keeping relationship with technological providers (Perle, IBM and Cisco) for the delivery of the technical infrastructure- Working as Marketing, Web Communication and Web Project Manager with the following responsibilities and duties: - Building up of communication for products and services: leaflets, datasheet, press releases, DEM, commercial offer and sales module order - Web Project Officer for, and - Web Communication: multi-language websites contents, article marketing, tutorial and social media (twitter, linkedin, facebook) - Responsible for ADV campaign: both on web (Google Adwords) and on paper (Campaign on IlSole24Ore June 2010) - SEO Officer: meta tag, key words, sitemap, Google Webmaster Tools, social media activities.Eutelia Spa, Italy 2001 – 2010BUSINESS DEVELOPMENT AND MARKETING MANAGER, WEB PROJECT OFFICER, WEB COMMUNICATION OFFICERStart-Up and development of Strategic Company ProjectsSelected Accomplishment:- Working as Business Development Manager with the following responsibilities and duties:The Eutelia Group was founded 1998 at Arezzo (Italy) as Internet Service Provider, but already in 1999 itbecame Telecommunication operator and soon a national and international reality, both for the extension ofits proprietor network and for its commercial relations and agreements in many countries all over the world.Eutelia continued its expansion process, first towards the TLC market, then towards the ICT market, with thebuyout of the leading companies of this sector, among which Edisontel in 2002, Noicom, NTS-Freedomland,C3 Europe, Alpha Telecom in TLC and Getronics Italia and Bull Italia, merged into Eunics S.p.A. in ICT.Since 2005 Eutelia is quoted at the Italian Stock Exchange and is placed among the first 4 TLC operators forturnover as well as for extension of the proprietor network. In October 2005 Eutelia launches EuteliaVoip, oneof the first all-Italian VoIP projects based on SIP protocol and sooner become VoIP provider leader in ItalianMarket.In 2007, when buying C3 and Alpha Telecom from Tele2 Group, Eutelia became market leader in distributingprepaid phone services in 11 European countries and, in the same year, it started the project of launchingMobyland, new mobile operator in Poland. • Responsible for the launch and managing of EuteliaVoip, first all-Italian web Voice project based on SIP Protocol. Worked with the following responsibilities and duties: - Planning and definition of requisite profiles for different departments, from Production and Maintenance to Marketing, Front and Back Office staff in coordination with CEO. - Operational management of EuteliaVoip team managing a turnover of €2,16million(2007). - Responsible for market research and analysis.
  5. 5. - Pursued long-term account strategy that maximized profits and assisted in cultivating long-term relationships with the appropriate decision makers. - Relationship with main technology providers (IBM, Cisco, Fritz Box, Teles, Siemens, Pirelli and Chinese companies) for the provision of routers, modems and any VoIP device useful for the creation of EuteliaVoip solutions commercialized in e-commerce area. - Good knowledge of e-commerce implementations (auto-recharge, PayPal, Western Union, Credit Card, Sisal, Poste Italiane). - Implementation of security filter policies for credit card transactions to avoid credit card frauds - Monitored new account success by contacting customers at scheduled intervals. - Co-ordinate with respective units/departments for resolution of customer complaints and optimization of services and solutions. - Built of EuteliaVoIP forum to give further assistance to customers. - Built pricing opportunities to encourage repeat sales. - Update regularly E-commerce section with new products and services. - Skilled negotiating contracts, forming alliances and partnering with others. - Responsible for meeting sales goals and overall quality of service and website. - Maintained good relationship with the top clients. - Manage Customer care Team to resolve customer complaints and requests received from web. - Manage relationships post deal completion. - Streamline processes to ensure effective complaint resolution. - Serve as an advocate for partners at Eutelia, and identify areas for growth via partnerships ( - Take ownership of all complaints/queries & requests received through various channels. - Creation and managing of services and updating of all products features/processes & keep up with new developments & marketing initiatives.- Working as Marketing, Web Communication and Web Project Manager with the following responsibilities and duties: - Built web strategies and new web services to attract new customers and increase the customer satisfaction. - Web Marketing and Search Engine Optimization (SEO). - Start-up of Web ADV Campaigns towards the use of web instruments like Google Adwords, Direct Marketing (DEM, newsletter, feeds) Campaigns, Viral marketing, Newsgroup and Usenet. - Build, analyze and test SEM campaigns. Monitoring tracking, delivery, budgets and performance of adv campaigns. - Link complaint management effectiveness to performance evaluation to reduce complaints of each business & to bring timely resolution. - Highlight process gaps and customer feedback with business to bring improvement. - Ensure smooth running of service and website. - Web Project Officer of Institutional Eutelia website ( in a multi-language environment. - Responsible for the migration and optimization of AlphaTelecom website services.- Responsible for the development of strategic International projects: - Project manager to obtain a general telephone operator in Romania and start-up of the related website th - Analysis of voip market and development of web services related to Mobyland, 5 mobile operator in Polland. - Analysis and development of telco projects for the British subsidiary Teleasp.Net Ltd., telecommunications company operating with ISVR license in the UK market. - Analysis and project development of telephone services in Spain: study of telecommunications regulation and relationship with Spanish and international telephone carriers. - Analysis and development of an international telephone prepaid card.
  6. 6. - Development of International Premium Rate Services (899 and 892 range numbers) to be commercialized to Eutelia’s content providers.- Institutional relations Manager: - covering the role of both Sales Manager and Project Manager for Finital CA (from 2001 to 2003), the digital signature certification authority registered at CNIPA, the National Centre for Information Technology in Public Administration: - Preparation of brochures and manuals related to digital signature products and certified email, creator of site content; Customer Service Level 2. - Head of Institutional Affairs and responsible for relations with CNIPA the National Centre for Information Technology in Public Administration. - Responsible for the relationship with smart card and smart card readers (Schlumberger, Aladdin).System Spa, Electronics Department, Fiorano Modenese (MO) Italy 2000 to 2001PURCHASING MANAGER • Maintain records of goods ordered and received. • Seeking reliable vendors or suppliers to provide quality goods at reasonable prices. • Negotiating prices and contracts. • Determining quantity and timing of deliveries. • Forecasting upcoming demand. EDUCATION & CERTIFICATIONS• Bachelor and Master’s in Business Administration 1994 - 1999 University of Modena and Reggio Emilia, Italy• Two travel studies courses to London in 1990 and 1992 with the issue of a certificate recognized by the British Council for having positively concluded an English Course (level Mid-Intermediate). Business English Test at the University of Modena. 85 hour course at the British Institute of Arezzo in 2004 (Advanced level) KEY TECHNICAL SKILLSCMS: Wordpress, Joomla (Joomfish, VirtueMart) and DrupalOperating Systems: Windows and Macintosh OSXWeb Technologies: HTML and CSSOffice Software: Word, Excel, PowerPoint, Outlook, OpenOffice, ThunderbirdWeb Design: Photoshop CS4, Illustrator CS4, Dreamweaver CS5Security Tools: TrueCrypt, Enigmail Tunnelblick and ViscosityOther: SPSS, Filezilla, CPanel, H-sphere, MySQL and PHP(basic), CRM, SIP Protocol
  7. 7. PERSONAL DETAILSDate of Birth 17th June 1974Sex FemaleMarital Status MarriedNationality ItalianReference Federico Iorio, CTO Eutelia Spa Andrea Lazzaroli, CTO Fastweb (Linked In reference attached)SKILLSWeb sites Creation
  8. 8. (built using Joomla) using Dreamweaver)
  9. 9. (built using Dreamweaver) (built using Joomla)
  10. 10. Web sites features
  11. 11. Product (built in HTML)
  12. 12. Web Marketing
  13. 13. SEO
  14. 14. ADV Campaigns
  15. 15. PERSONAL QUALITIESFlexibility (Business Developer Manager)
  16. 16. Team Work (used to work as a Team Leader)
  17. 17. Partnership and Recommendations
  18. 18. Integrity (ADV budget and strategic role inside the company)
  19. 19. EXPERIENCEEUTELIA VOIP PROJECTAchieve average 30% of sales revenue growth for four consecutive years on top of 30%total unit profit margin, to grow business unit sales turnover from Eur1 million to Eur2,16million per annum and achieve 80.000 web users in 2007
  20. 20. My last activityBuilding of my own website (Raverloft) using Wordpress CMS.