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e-Professionalism and the rise of e-Services


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e-Professionalism and the rise of e-Services. Presentation for WLA (2 June 2014).

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e-Professionalism and the rise of e-Services

  1. 1. Presentation for West London Alliance 2 June 2014 Claudia Megele Senior Lecturer and CPD & Post Qualifying Programme Leader (Middlesex Uni) Head of Practice Learning (Enfield Council)
  2. 2. Source:Web 2.0Tag Cloud
  3. 3.  Web 2.0 technology is changing the way we connect, network and interact.  In a study of things adults could not live without undertaken by the Science Museum and involving 3,000 adults, internet connection was ranked 2nd place, ahead of clean drinking water and a fridge. Facebook was ranked in 5th place and deemed more vital to everyday life than a shower or central heating. (Science Museum, 2011)
  4. 4. More than 1 Billion pieces of information
  5. 5.
  6. 6.  UK governments created Gov2.0 in response to Web 2.0.  Web 2.0 created new ways of communicating and thinking about citizenship and e- citizenship and e-governance. Further Reading: Megele, C. (2012) How to move from local e-government to collaborative e-governance Megele, C. (2012) Local government in 2020: Opportunities and Challenges
  7. 7.  Ability to apply ethics and values and professional decision making in a relevant manner in online interactions.  It is not possible to separate or sever your online and offline identities.  In using social media:  be purposeful and have a clearly defined strategy  establish and maintain clear boundaries  have a consistent and balanced approach to engaging.  Information can be replicated on the internet and therefore be mindful of language used and who you choose to engage with. Further Reading: Megele C. (2012) Social Care in the e-professionalism era
  8. 8. Digital Identities and Footprints
  9. 9.  Answers  Collaborate  Developments  Bookmarking
  10. 10. Source: GoogleApps
  11. 11.  Changing the way we think about services and service delivery.  Creating new ways to communicate with, and support users of services.  Creating new opportunities and challenges.  Changing our sociality & our relationships with each other, including our users of services.  The fluidity of “online” identities, and the overlap between personal and professional pose important ethical challenges.  Therefore, proactive digital engagement and e-professionalism are integral part of one’s personal and professional competencies.
  12. 12. “digital technology has revolutionised the way in which people communicate and share information – at local, national and international levels. Civil servants need to understand these changes so that they can operate effectively in a dynamic media environment” Source: Broughton. A, Higgins.T, Hicks. B, Cox. A (2009:27) forThe Institute for Employment Studies.
  13. 13.  Some of today’s popular jobs did not exist ten years ago (, 2014; Forbes, 2011 & Career Builder, 2010) and some of the most referenced job titles on Linkedin barley existed 5 years ago (Linkedin, 2014).  “In the 21st century we are preparing children and young people for a future world that we don’t yet know, for jobs that don’t yet exist and for a life that may be very different to today’s way of living” (Glasgow City Council, 2009:3)  We need to prepare students for jobs, roles and responsibilities that don’t yet exist… to use technologies which aren’t yet created and begin to address problems that we do not yet fully recognise.
  14. 14.  Cyber bulling, abuse and online sexual exploitation of children and vulnerable adults.  The use of social media platforms means that abuse is online and offline, the online component makes the abuse constant, and therefore, the ‘victim’ has no respite.
  15. 15.  combat isolation and loneliness;  connect users of services to community support;  consult with professionals online;  choose & purchase services;  integrated and holistic services;  review records and create personal care plans;  keeping service users informed and possibility to reach and remain connected (virtual meetings, online diagnosis, e-interventions, etc.);  move towards OpenGov and e-Governance as well as global connectivity & transparency
  16. 16.  Skype is being used to help residents of care homes keep in touch with families through attending events virtually such as weddings and graduation ceremonies.  Residents of care homes are using FACEBOOK to view photographs of family and friends.  Using internet for shopping and communicating with family members.  Life story work and reminiscing. Source: Get Connected (2012)
  17. 17.  Consultation with a consultant or other health professional via video link.  Pilot project at Airedale Hospital:  Creation of aTelehealth Hub, staffed 24 hours a day, 7 days a week, run by highly skilled nurses who specialise in acute care.  Consultants and doctors also on hand if needed.  The aim of the service is to care for patients closer to home whenever it is safe to do so.  Evidence suggests that many patients are admitted into hospital when this is not always the best environment for them.  Telemedicine allows the user of services more support, autonomy and control, minimising costly and time consuming trips to the hospital.  GP’s are instantly informed and kept up-to-date about any consultations which occur via theTelehealth Hub.
  18. 18.  Case Study (Buckinghamshire Council)  Support group is initially started by social worker or social care worker;  the group becomes independently maintained by service users through digital technology such as skype.
  19. 19.  NHS Brighton & Hove engaged the public by running a 24-hourTwitter-thon asking community members what changes they would like to see in policies to manage alcohol consumption.  “We were overwhelmed with the number and diversity of responses that we received and it was so exciting to see and receive instant feedback.” Source: Brighton & Hove
  20. 20.  In order to move to a live and interactive democracy many local authorities live stream council meetings.  Case Study: Brent Council livestream council meetings and councillors tweet during meetings and reply to tweets using the hashtag #BrentLive.  Case Study:Walsall Council used a twitter account @walsallmeetings & hashtag #walsallmanor to provide live updates to engage and discussWalsall Manor Hospital’s bid for FoundationTrust status.
  21. 21.  Share ideas and provide informal updates of work plans. Case Study: Enfield Council staff are usingYammer to share ideas and provided updates on projects.  A platform similar to Moodle is being used to create e- Portfolios and e-PDPs.
  22. 22.  Shift Surry is an innovative initiative by Surrey Council to develop a framework for innovation and to turn ideas into actions.  Last year Barnsley council launched a web portal to facilitate information sharing, advice and support to residence and staff.The information portal is also linked to the e-market place where people can shop for a range of support services.  WhilstWigan Council developed integrated health and social care neighbourhood teams around GP practices.
  23. 23. Video Facebook Group Tweet Encouraged comments Social Worker Intervened
  24. 24. Twitter FACEBOOK YOUTUBEYAMMER Digital Strategy
  25. 25.  What does digital literacy mean to you?  What does digital literacy look like – what are some of the skills?  What does e- professionalism mean to you?  What does e- professionalism look like?What are some relevant examples ?  What is the implication of Google glasses and other transformational technologies on health, social work, and social care?
  26. 26.  Check your agency’s policy  Be mindful of ethics and values  Have a social media focus  Be purposeful with your engagement  Always be a professional  Be confident and competent with your engagements  Be respectful to yourself and others  Avoid conflict and/or individuals who hope to draw you into conflict  Avoid gossip, people who gossip tend to gossip about everyone. You could be next  Associate with individuals who can be a source of information and knowledge  Be aware of authenticity and don’t be too influenced by social media identities (online personas). Check people’s credentials and actual track record to verify authenticity.
  27. 27. 1. How can we use digital media in social work courses? 2. HowTechnology can revolutionise training in the care sector 3. How can social networking help my social work practice? 4. TechTopics: @SWSCmedia: Bringing SocialWorkersTogether Globally 5. Continuous Professional Development and Social Media 6. Ethical issues in the use of telecare 7. Get connected: Impact Evaluation 8. Get connected (2nd Edition) 9. Employers Social Media Policy and the Challenge of e-Professionalism 10. How to move from local e-government to collaborative e-governance 11. Local government in 2020: Opportunities and Challenges 12. Social Care in the e-professionalism era
  28. 28. Claudia Megele Senior Lecturer & CPD/PQ Programme Lead (Middlesex University) Head of Practice Learning (Enfield Council) Contact Details Email: Twitter: @ClaudiaMegele @SWSCMedia @Mhchat @U4Change Linkedin: Claudia Megele