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Schlafende Hunde - Social Media Week Hamburg 2013

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Erfahrungsbericht zur Festival-Welttournee vom Independent Spielfilm "Schlafende Hunde" - Shakedown Films Hamburg

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Schlafende Hunde - Social Media Week Hamburg 2013

  1. 1. SCHLAFENDE HUNDEMit Social Media Independent Filme promoten
  2. 2. SHAKEDOWN FILMS• Ninon Schubert und Michael O‘Connor• Filmproduktionsgesellschaft mit Sitz in Hamburg
  3. 3. CROSSMEDIA ZU „SCHLAFENDE HUNDE“• Internationale Festival-Tournee mit Zentrale Medienkanäle: digitaler Content-Strategie • Twitter• Social Media als schnelle und interaktive • Facebook Informationskanäle• Homepage sekundär• Klassischer Postweg für Festivalanmeldung, aber nicht für Unterstützend: Publikumsinformation • Issuu: Sleeping Dogs Pressbook • Plakate für Spielorte • YouTube: Filmtrailer • Pinterest: Galerie zum Film
  4. 4. TWITTERContent Strategie: Kontaktpflege und Info-Austausch• Zusammenarbeit mit Festivals• Zusammenarbeit mit online/offline Publikationen• Treffpunkt für Independent Filmemacher• Independent Film Netzwerke & Blogs
  5. 5. @SCHLAFENDEHUNDE BEI TWITTERTweets über … Unser Twitter Fazit• Schlafende Hunde & • Pflegeleicht Shakedown Films • Interaktiv Neuigkeiten • Effektiv• Allgemeines über Film und Filmemachen• Austausch mit anderen Filmemachern
  6. 6. FACEBOOK• Regelmäßig und häufig posten (bei Film nicht immer einfach)• Viele unterschiedliche Arten von Content = viel Arbeit = Strategie bzw. Plan von Vorteil
  7. 7. SCHLAFENDE HUNDE IN FACEBOOKKontinuierlich Zusätzlich• Ankündigungen Preise & • Zuschauer- und Festivals Festivalreaktionen,• Konkrete Fragen an Community (z.B. Kinos) • Vorstellung des Teams• Fotos: Schauspieler, Behind- • Fotos von Festivalorten the-Scenes, Festivals• Videoclips: Interviews, Trailer• Vorstellung & Neuigkeiten der Schauspieler
  8. 8. UNTERSTÜTZENDE PLATTFORMEN• Pinterest Visuelle Pinwände für Schlafende Hunde & Shakedown Films• Issuu Social Publishing Schlafende Hunde Presseheft für Festivals• YouTube (Vimeo) Trailer
  9. 9. LINKS: FILM MARKETING & INDEPENDENT FILME USA:Deutschland: Sheri Candler Independent film marketing andClaudia Heydolph publicityCrossmedia & Social Media Content http://www.shericandler.com/http://www.crossmedial.info/ Jon Reiss Filmmaker, author: independent film distribution and marketingÖsterreich: http://jonreiss.com/Wolfgang GumpelmaierSocial Media Film Marketing Reid Rosefeltsocialfilmmarketing.com Facebook marketing for filmmakers http://my-life-as-a-blog.com/
  10. 10. TIPPS, AKTUELLE ENTWICKLUNGEN + INFOS ZUM INDEPENDENT FILMTed HopeProducer and Executive Director San Francisco Film Societyhttp://hopeforfilm.com/The Film CollaborativeIndependent film distributionhttp://www.thefilmcollaborative.org/Film CourageWebsite and radio show dedicated to independent filmmakinghttp://www.thefilmcollaborative.org/RaindanceFilm festival, film training & ressources for independent filmmakershttp://www.raindance.org/
  11. 11. LINKS: SOCIAL MEDIA AFFINE FESTIVALSArizona International Film Festivalhttp://www.filmfestivalarizona.com/Maine International Film Festivalhttp://www.miff.org/San Luis Obispo International Film Festivalhttp://slofilmfest.org/Northampton International Film Festivalhttp://www.nohoiff.com/Landlocked Film Festivalhttp://www.landlockedfilmfestival.org/

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