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V92 A43 Cosla Quiz TSL by Claudia Carbonell.pptx

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V92 A43 Cosla Quiz TSL by Claudia Carbonell.pptx

  1. 1. V92 Marketing Management CRAFTING THE BRAND POSITIONING Claudia Hillary Carbonell Ateneo Graduate School of Business V92 Marketing Management Building Strong Brands Market Leaders Do Things Differently
  2. 2. V92 Marketing Management Establishing a Brand Positioning Clau Carbonell
  3. 3. V92 Marketing Management Ch10 Crafting the Brand Positioning To develop an effective _________, a company must study competitors as well as actual and potential customers. A. Positioning B. Brand Mantra C. Value Proposition D. Branding Clau Carbonell
  4. 4. V92 Marketing Management Analyzing Competitors Clau Carbonell
  5. 5. V92 Marketing Management Ch10 Crafting the Brand Positioning Choosing a _____________ means defining which other brands compete with you. A. Multiple Frame of Reference B. Specific Point-of-Difference C. Competitive Frame of Reference D. Specific Point-of-Parity Clau Carbonell
  6. 6. V92 Marketing Management CRAFTING THE BRAND POSITIONING Claudia Hillary Carbonell Ateneo Graduate School of Business V92 Marketing Management Building Strong Brands Market Leaders Build Strong Brands

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