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"We achieve the ROI necessary to truly call this program a success...Nobody                                    else can pr...
Garage Sale/Community Map:Build a sense of community in your market!
For the first time ever, consumers in the US are spending more time engrossedin mobile apps than they are browsing the web...
Our Garage   Sale App iscustom branded to your       newspaper.         With the   mobile app,         users can…
View all nearby GarageSale Listings on a Map...
...or search from alist of local sales
You can also,   search GarageSales by:- Keywords- Open Day- City- Proximity to your location
Garage Sale Listingscan include:- Full descriptions- Photos- Location- Seller contact info
Turning the Alert notifications on willallow you to be notified of newGarage Sales based on yourpreferences.
Driving directionspinpoint garage sales on afamiliar Google Mapinterface and providedirections from sale to sale.
Save your favoritesso you can view a list of all thesales you want to visit.
Billings Garage Sale Print Map
Included with the Classified Concepts Garage Sale mobile Application is a companion online             locator map …
Helpful tools for  today’s Garage Sale       shopper!   Ability to email the         listing  Ability to quickly send gara...
Once the search criteriais established, this popupwill appear to readers uponleaving the site.
Get turn by turn    driving directions from     any location!- Automatically saves     your last “start” address-    Abili...
Now, let’s talkthe bottom line…
advertiser spot   Notice the   on every page?   Sell to a premium   advertiser or Garage Sale   Sponsor.Don’t forget to   ...
More tips for generating revenue from your newGarage Sale package:• Charge anywhere from $5 - $10 for advertisers tobe inc...
Increase your online ROI also                                          Upsell feature                                     ...
But what about   print?
Print advertising remains critical for                                                  newspapers, and is expected to    ...
Incorporate text in  your campaign!
Texting Features:- Get full garage sale description- See multiple photos- Get turn by turn driving directions
Sponsorship Package SampleThere are many ways in which you can monetize your map, and the best way to do that is through y...
Garage Sale Sponsorship and Contest IdeasSponsors:Supermarkets                     RecyclersFast Food/Restaurants/Pizza   ...
The Pittsburgh Tribune/Trib Total Media is Pittsburgh’s largest media outlet. TTMpartnered with Classified Concepts becaus...
"We achieve the ROI necessary to truly call this program a success...Nobody                                    else can pr...
REMEMBER:-   Open Houses-   New Build-   Rentals-   Custom mappingALSO:- CCText -“Text for more”- Push text/mobile marketi...
At Classified Concepts, we aren’t just a “maps and apps” partner. We create programs in partnership with you andwith your ...
SPECIAL WEBINAR OFFER!     New Customers:  Special pricing through      February, 2013   Peter Sproul – National Sales Man...
Let’s continue the conversation!   Email: april@maps.com               or    Follow me on twitter        @aprildauzat
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Thinking outside the box with print, online, and mobile this Garage Sale Season

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Have you launched our Garage Sale program, but feel like you could use a refresher? Now is the best time to learn more.

Join April Dauzat, our resident classified expert, as she shows you our best Mobile, Print and Online strategies that can help your paper take advantage of the coming Garage Sale season. Find out how our newspaper partners are making an average of $22,000 in new revenue from Garage Sales and Community Mapping products.

With Classified Concepts you get more than just the finished product. We help with the heavy lifting, from implementation and data processing to marketing support and ideas that help you get the most $$ from your print, online and digital offerings.

Published in: Education
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Thinking outside the box with print, online, and mobile this Garage Sale Season

  1. 1. "We achieve the ROI necessary to truly call this program a success...Nobody else can provide an interactive experience for readers and advertisers like Classified Concepts can." -- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO"From concept to launch Classified Concepts helped the Billings Gazette create a powerful toolthat the market now, cannot live without. Whether you search your Garage Sales in print, onlineor now on our Garage Sale mobile app we have the audience and the tools for them to continueto make Garage Sale-ing fun and profitable for all."--Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT Providing revenue generating solutions to keep your readers engaged!  Mobile  Online  Mapping  Text  Print
  2. 2. Garage Sale/Community Map:Build a sense of community in your market!
  3. 3. For the first time ever, consumers in the US are spending more time engrossedin mobile apps than they are browsing the web on their mobile phones anddesktop PCs.
  4. 4. Our Garage Sale App iscustom branded to your newspaper. With the mobile app, users can…
  5. 5. View all nearby GarageSale Listings on a Map...
  6. 6. ...or search from alist of local sales
  7. 7. You can also, search GarageSales by:- Keywords- Open Day- City- Proximity to your location
  8. 8. Garage Sale Listingscan include:- Full descriptions- Photos- Location- Seller contact info
  9. 9. Turning the Alert notifications on willallow you to be notified of newGarage Sales based on yourpreferences.
  10. 10. Driving directionspinpoint garage sales on afamiliar Google Mapinterface and providedirections from sale to sale.
  11. 11. Save your favoritesso you can view a list of all thesales you want to visit.
  12. 12. Billings Garage Sale Print Map
  13. 13. Included with the Classified Concepts Garage Sale mobile Application is a companion online locator map …
  14. 14. Helpful tools for today’s Garage Sale shopper! Ability to email the listing Ability to quickly send garage sale info to a cell phone Get driving directions and “add to route” functionTime saver: Ability toremember shopper’s last search results!
  15. 15. Once the search criteriais established, this popupwill appear to readers uponleaving the site.
  16. 16. Get turn by turn driving directions from any location!- Automatically saves your last “start” address- Ability to send to email or cell phone!- Select multiple garage sales and receive multi- stop directions- Displays total distance and approximate drive time
  17. 17. Now, let’s talkthe bottom line…
  18. 18. advertiser spot Notice the on every page? Sell to a premium advertiser or Garage Sale Sponsor.Don’t forget to plot them on the map!
  19. 19. More tips for generating revenue from your newGarage Sale package:• Charge anywhere from $5 - $10 for advertisers tobe included online and on the App.• Bundle into your current Garage Sale program, and increaserates across the board.• Remember that the greatest opportunity for a high return isthrough selling a sponsorship package! This is a new platform, and the possibilities for new ideas are yet to be discovered. You’re the expert…imagine the possibilities!
  20. 20. Increase your online ROI also Upsell feature adsSell sponsorshippositions Don’t forget to plot your sponsor on the map!
  21. 21. But what about print?
  22. 22. Print advertising remains critical for newspapers, and is expected to represent 80% of total revenues in thePrint Locator Maps and Directories in print foreseeable future.
  23. 23. Incorporate text in your campaign!
  24. 24. Texting Features:- Get full garage sale description- See multiple photos- Get turn by turn driving directions
  25. 25. Sponsorship Package SampleThere are many ways in which you can monetize your map, and the best way to do that is through your sponsorship package.A suggested sponsor package (inclusive of mobile, online, print and even couponing) might look something like this:- Sponsorship(s) run April-October 2013 (Everything included could be shared among multiple sponsors to keep cost down for each.)Includes:o Banner on GS map (print)o Location(s) plot on the GS map in print and online (just include these addresses in the feed, and identify that they are the sponsor)o Banner on GS smartphone application (which is a FREE upgrade for you to take advantage of!) - Be sure to also include the sponsor on the map itself so readers can see the location(s) - It’s always best for your sponsor to include a special offer to your garage sale readers. o Top of Mind Awareness: imagine that you’re out garage sale-ing when you see on your smartphone app that just between the 2nd and 3rd garage sale that you routed out, there’s an April’s Coffee Shop (sponsor) and they’re offering buy one get one on breakfast! Now that’s what today’s readers want!o Banner/Skyscraper on online GS map pageo Mention as the sponsor(s) in all GS promotional adsOnline:Sponsor - We see an average of $450/month for online banner, $600/month for skyscraper.The online locator provides six prominent “featured listing” positions. Many newspapers are offering these as upsells; generally at approximately 2.5X-3Xthe usual listing rate. (For example, if the paper charges $10 for a ‘regular’ listing, rate would be $25-30 for a ‘featured listing’).Print:Sponsor – we see an average of $800/week for a premium placement position in print and inclusion of all house marketing materials.App:Sponsor – the average to include the 320x44 mobile app banner is $300/mo.TOTAL average package: $3950
  26. 26. Garage Sale Sponsorship and Contest IdeasSponsors:Supermarkets RecyclersFast Food/Restaurants/Pizza Convenience StoresDonut/Coffee Shops Non-Profit/Thrift StoresAuto dealers (service coupons) Antique/ConsignmentReal Estate Oil ChangeStorage/POD people Gas StationsContests:Ventura County Star – had a “Great Ventura County Garage Sale” event where they partnered with Dominos Pizza, in conjunction withthe launch of their GS Map program. All advertisers who held a sale during the “event” time period got a special GS kit that included acoupon for a free pizza (from Dominos) and a coupon for a free classified ad (from the paper – for items left over from their sale) plustheir usual kit items (signs, stickers, balloons, etc). The cool twist: they used Dominos delivery people to promote the event so that withevery pizza they delivered during a two-week period prior to the “event” they included a flyer promoting it. So in addition to runninghouse promo ads, the paper got huge results from reaching non-subscribers and non-readers. I would also include a coupon for adiscounted subscription or somehow tie it into home delivery, too. They reported a 20% volume increase in GS ads during & after theevent.Tri-City Herald – chooses a “yard sale of the week” and delivers balloons and donuts to them early in the morning during their sale.They go out and videotape the sale and put it on their website. This one is a few years old, but you could certainly consider a version ofthis – maybe even make it a competition. Ask readers to send in photos showing why they should be the sale of the week and thenpublish the “winner” on Saturday morning (or whenever your biggest GS day is) and the winner gets a prize of some sort? Maybe get alocal business to sponsor the contest?Daily Southtown Star - did a treasure hunt connected to the Garage Sale Map. Each week they hid a ‘treasure box’ at one garage sale.(they created/made/bought a treasure box, picked an advertiser each week and gave them the treasure box to use for that weekend)readers who visit that sale get some sort of prize (I think they also partnered with a donut place or somehow gave out coupons to thefirst readers who visited that sale. I know they took photos of the winner. (I don’t have any hard details on this one, just heard about itsecondhand.)You could do a “deal of the weekend” contest where advertisers email you a photo of their “best” item and you choose a winner topublish (they get their ad free? Or get a prize?) and then the reader who “finds” that item also gets a prize??
  27. 27. The Pittsburgh Tribune/Trib Total Media is Pittsburgh’s largest media outlet. TTMpartnered with Classified Concepts because they wanted to expand on a category stillowned by newspapers - Garage Sales. The Tribune went from selling their print andonline package for $30, to upping the price due to an increase in value to $35. Thepackage now includes print, online and a mobile application. Both digital features arechock-full of value for readers and advertisers alike. TTM believes that they must buildthe critical mass necessary in order to be THE destination for garagesales in their market.“The success of the program is largely due tothe fact that we offer the package as an automaticbuy.” Danielle Forbes, Assistant Sales ManagerWithin one month of launching their garage sale program, the Tribune saw an increaseof 18% in total revenue when compared to the year prior. Success like this doesn’thappen without proper promotion; they ran ads announcing the new map forthe first month, followed by continuous marketing in print, online and via social mediaoutlets. They even run a tutorial online to educate readers of the new andenhanced features. It’s no wonder they’re doing so well!
  28. 28. "We achieve the ROI necessary to truly call this program a success...Nobody else can provide an interactive experience for readers and advertisers like Classified Concepts can." -- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO"From concept to launch Classified Concepts helped the Billings Gazette create a powerful toolthat the market now, cannot live without. Whether you search your Garage Sales in print, onlineor now on our Garage Sale mobile app we have the audience and the tools for them to continueto make Garage Sale-ing fun and profitable for all."--Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT Providing revenue generating solutions to keep your readers engaged!  Mobile  Online  Mapping  Text  Print
  29. 29. REMEMBER:- Open Houses- New Build- Rentals- Custom mappingALSO:- CCText -“Text for more”- Push text/mobile marketing programs- Mobile landing page/inventory host THANK YOU!
  30. 30. At Classified Concepts, we aren’t just a “maps and apps” partner. We create programs in partnership with you andwith your client’s needs in mind. Some members of our team are former newspaper advertising managers, which is a significant element in how we build our programs and service our accounts.
  31. 31. SPECIAL WEBINAR OFFER! New Customers: Special pricing through February, 2013 Peter Sproul – National Sales Manager peter@maps.com
  32. 32. Let’s continue the conversation! Email: april@maps.com or Follow me on twitter @aprildauzat

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