Nationwide Open House Weekend

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For the full video webinar: http://ow.ly/jDReK

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Nationwide Open House Weekend

  1. 1. "We achieve the ROI necessary to truly call this program asuccess...Nobody else can provide an interactive experience for readers and advertisers like Classified Concepts can." -- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO Providing revenue generating solutions to keep your readers engaged!  Mobile  Online  Mapping  Text  Print
  2. 2. "From concept to launch Classified Concepts helped the Billings Gazette create a powerful tool that the market now, cannot live without.” --Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT Providing revenue generating solutions to keep your readers engaged!  Mobile  Online  Mapping  Text  Print
  3. 3. “The value of what we get in print, online and mobile far outweighs the expense for the program! Classified Concepts helps us to improve our product offerings and reader features because you always provide the latest and greatest!” -- Jackie Maunder, Classified Sales Manager, The Missoulian, Missoula, MT Providing revenue generating solutions to keep your readers engaged!  Mobile  Online  Mapping  Text  Print
  4. 4. Providing revenue generating solutions to keep your readers engaged!  Mobile  Online  Mapping  Text  Print
  5. 5. Online Locator Map- Sponsorship opportunities- Easily view and share listing details- View and share turn by turn driving directions- Upsell into “Featured Listing” space- Readers can easily download your mobile app with our online widget
  6. 6. Use search preferences to find the perfect home! Then share listings via the share tool.Don’t forget toincorporate sponsors! Get alerts when new homes meet your search preferences.
  7. 7. Print Locator MapsSPONSOR!
  8. 8. Texting Features: - Get full property description - See multiple photos - Get turn by turn driving directions Features Real Estate Agents REALLY like… - Vanity photo option - Link to agent website to view other listings - Add agent to your contactsText House1 to 52732 for a demonstration
  9. 9. Join the Pikes Peak Association of REALTORS® in hosting the nation’s largest open house campaign Saturday and Sunday, April 20-21, 2013 and win $500 cash!For one weekend in April REALTORS® will hold openhouses in neighborhoods throughout the Pikes Peakregion, bringing value to both buyers and sellers. Theevent also provides a tremendous opportunity topromote the benefits of home ownership andcontinue an open dialogue with consumers about thehousing issues that matter most to them.Springshouses.com will award prizes to consumerswho register at participating open houses over theweekend, including Visa gift cards, US Womens Opengolf tickets and dining certificates, and a grand prizeof $500 cash! Check springshouses.com for moreinformation, coming soon.
  10. 10. Create acompelling one-sheet to send to allof the Realtors inyour database. Be THE resource. Educate advertisers as to why holding an open house is so important. Gather industry news for your market. Create simple ad packages
  11. 11. Proper promotionis key!
  12. 12. Encourage readers to participate! Last year, the Gazette awarded prizes to prospective buyers who registered at participating Open Houses including: $500 Cash $100 Visa gift card 4 US Women’s Open tickets $50 dining certificate
  13. 13. Build excitement for your RealtorsGazette:• Participating REALTORS® or builders will win a free mobile site for 1 year on Springshouses.com.• The Gazette will also be promoting the Open House Weekend via Gazette print and online products, radio promotion via metro traffic, even rack cards.• Saturday real estate section the weekend prior to the event will be dedicated to the Nationwide Open House. It will be the cover story and the feature story on the inside.• A brief article that the Realtor can customize and use in their own newsletter and/or on their Web site.• Gazette supplied “Register to win” boxes to participating Realtors to display at their open houses. The agent was able to capture the contact information (great leads!) before turning the box in to the Gazette for winner raffle.Pikes Peak Association:• Pick up blue REALTOR® balloons from the PPAR office to display at your open houses to increase their visibility.• Download Promotional Nationwide Open House Video to display on Realtor website.• Download the Nationwide Open House logos and web banners to easily incorporate in marketing materials.• Flyer to encourage sellers and buyers to participate in the Nationwide Open House Weekend. Now that’s VALUE!
  14. 14. The Plan…Day 1 – Hold brainstorm meeting to identify opportunity and agree onaction plan. Assign action items.Day 2 – Management completion of local rates for marketWeek 1 - Set meetings with local Boards of Realtors/HBA’sWeek1-2 – All sales materials ready.Week 1-2 – Kickoff to sales staffWeek 1-2 - Deadline for Sales stakeholders with prepared hit lists.Week 1-2 - Teaser ads ordered to run through 4/21Week 1-2 - Prepare Realtor Eblasts to go out on week 2 and week 3Week 2 - Pre-press details worked out for print and online submissionWeek 2 - Contact local Editors to arrange coverage week of 4/14.Week 2-3 – Sales Call Blitz
  15. 15. Q&A
  16. 16. SPECIAL WEBINAR OFFER!Special pricing through April 2013 Peter Sproul – National Sales Manager peter@maps.com
  17. 17. Let’s continue the conversation! Email: april@maps.com or Follow me on twitter @aprildauzatSpecial offer – Peter@maps.com

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