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In the US, the affordable care act introduces new rights for consumers. The aim is to make health insurance policies easier to understand and accessible to all. The act mandates a uniform glossary of terms so that consumers can make fair comparisons between provider health plans.
A few months ago, we analyzed web content from the top 8 US Health Insurance companies for consistency. We looked at consistent terminology on websites.
Six months on, we wanted to see if things had improved. So we re-scanned the same sites, this time going much deeper into the site content using the latest release of Clarity Grader (capable of analysing over 20,000 pages per site scan).
To find out more and learn about why you should check for inconsistent terminology on your site, see our slideshare presentation above.