Making the Best Use of Facebook AnalyticsSocial media analytics are essential in today’s business sphere as it enables ent...
products, features, content, campaigns andFurthermore, there is an easy-to-use visualization interface that offers drill d...
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Making the best use of facebook analytics

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Social media analytics are essential in today’s business sphere as it enables enterprises to offer
customized customer service and enhances brand reputation in easy-to-find profiles. Social network
analysis is fast becoming a popular phenomenon amidst the wireless operators.

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Making the best use of facebook analytics

  1. 1. Making the Best Use of Facebook AnalyticsSocial media analytics are essential in today’s business sphere as it enables enterprises to offercustomized customer service and enhances brand reputation in easy-to-find profiles. Social networkanalysis is fast becoming a popular phenomenon amidst the wireless operators. However, there aremany who are still wary of openly discussing how they have been using this analysis owing to probablebacklash over subscriber privacy concerns. Social networking analysis is a kind of analytical scoringsystem that facilitates communication service providers to analyze their data to identify social callingcircles amongst contacts.Such social analytics have both offensive and defensive implications, such as:- ● From the offensive viewpoint, this analytics can enable operators target or up-sell offers based on subscriber preferences and the applications that are popular amidst the subscriber’s circle of trust. ● From the defensive perspective, social analytics enables the operators to spot the key influencers via the calling patterns in a certain social group.Today there are social analytics algorithms that are utilized to determine the level of social engagementand its impact on brands. Let us elucidate this with the help of an example. Of the social networkingsites Facebook has gained prominence in the past few years. Though it initially started out as asocial networking site but is gradually becoming well known amongst the business sphere as well.Facebook with its purpose built social analytics tools enables in increasing and measuring your onlineeffectiveness. Facebook offers a completely new paradigm for estimating interactive marketing,extending your social reach, increasing retention and ultimately help in generating greater revenue.Today eminent service providers have introduced Facebook analytics tools that effectively evaluates thesuccess if your Facebook campaigns. This is done by making use of a combination of analytical smartsand creative analytics tools that offers quick results for businesses and helps them to keep a trackof web data and attain real-time distribution. At the same time, there are engagement metrics thathelps to attain instant feedback on how the content is performing. This enables enterprises to optimize
  2. 2. products, features, content, campaigns andFurthermore, there is an easy-to-use visualization interface that offers drill down capacities and trendingviews. This provides you with perceptive insights that help to make smarter operating decisions acrosshuge social data. Finally, with the perceptive insights that you’ve attained from Facebook analytics toolshelps you in viral campaigns. It also gives you a clear view on what keeps the customer engaged, whatdoes not and discovers trends that impact revenues.

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