Social media lunch and learn series, August 31

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The third installment of the social media for small to medium-sized business with Claris Networks and Ackermann PR. This week explored the implementation of a corporate social media policy and the nuts and bolts of how to get your social media strategy started. Presenters were Bill Piper, Larry Bodie and Shane Rhyne.

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Social media lunch and learn series, August 31

  1. 1. <ul><li>Corporate policy
  2. 2. Your team
  3. 3. Creating your strategy
  4. 4. What’s next?</li></ul>Social Media Lunch and Learn Series Session III<br />
  5. 5. Review: Our strategy<br />
  6. 6. Honda’s negative Facebook attention<br />
  7. 7. Honda’s negative Facebook attention<br />
  8. 8. Honda’s negative Facebook attention<br />
  9. 9. Honda’s responses<br />
  10. 10. Handling negative attention<br />Have a procedure in place<br />
  11. 11. Handling negative attention<br />Have a procedure in place<br />Is the problem legitimate or is this person unreasonable?<br />
  12. 12. Handling negative attention<br />Have a procedure in place<br />Is the problem legitimate or is this person unreasonable?<br />Respond appropriately and honestly – with discretion<br />
  13. 13. Handling negative attention<br />Have a procedure in place<br />Is the problem legitimate or is this person unreasonable?<br />Respond appropriately and honestly – with discretion<br />Act like a market leader<br />
  14. 14. Handling negative attention<br />Have a procedure in place<br />Is the problem legitimate or is this person unreasonable?<br />Respond appropriately and honestly – with discretion<br />Act like a market leader<br />Take issues offline when needed<br />
  15. 15. A corporate policy<br />
  16. 16. A corporate policy<br />Is Facebook the issue, or is it our employees?<br />Social media on company time: losing or making money?<br />What do employees need to know?<br />
  17. 17. Enabling employees effectively<br />Social media policy in the employee handbook<br />What should it say?<br />Have them sign it.<br />
  18. 18. What employees should avoid<br />Client names<br />
  19. 19. What employees should avoid<br />Client names<br />“We’re having a bad day”<br />
  20. 20. What employees should avoid<br />Client names<br />“We’re having a bad day”<br />Proprietary information<br />
  21. 21. What employees should avoid<br />Client names<br />“We’re having a bad day”<br />Proprietary information<br />False information<br />
  22. 22. What employees should avoid<br />Client names<br />“We’re having a bad day”<br />Proprietary information<br />False information<br />Internal issues<br />
  23. 23. The bottom line<br />Your employees represent your brand on the internet.<br />
  24. 24. The bottom line<br />Your employees represent your brand on the internet.<br />Make sure they know how to represent your company.<br />
  25. 25. Social media execution<br />Who can use social media on company time?<br />When is use acceptable?<br />How much is acceptable?<br />
  26. 26. SocialMediaGovernance.com<br />
  27. 27. SocialMediaGovernance.com<br />152 corporate policies viewable by industry<br />176 research studies on social media use<br />Some free, some paid<br />Blog that features additional research and case studies multiple times per week<br />
  28. 28. Social media team<br />Identify<br />Meet<br />Consult<br />

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