Advantage Public Relations… A Scottish based
consultancy offering the highest standard of
professional, affordable public relations support.
Established by Managing Director Clare Graham 12 years ago as an alternative to large
agencies in Edinburgh and Glasgow, my ethos is a hands on approach, I want to manage and
run my clients’ accounts on a daily basis, not manage people or figures.
My time in Agency PR gave me experience of some of the UK’s top brands including Camelot,
Kwik Fit, Barratt Homes and John Menzies. My own company Advantage PR has given me the
opportunity to work with a mix of large and small firms, especially those in the luxury consumer
sector such as luxury food , property, retail, business and travel ie Visitor Attractions; top Hotels
north and south of the Border, Restaurants, Five star luxury Self Catering Estates, Food brands,
and luxury Housebuilders.
I have a solid academic background with a joint honours degree in English and Film/Media
Studies from the University of Stirling and just over 20 years experience in PR and advertising.
I have extensive experience in Lifestyle, Property, Food, Business,
Consumer, Trade, Lifestyle and Travel PR in Scotland and UK wide as well
as excellent contacts with key Scottish daily newspapers such as the
Scotsman, Herald, Scottish Daily Express (also quality Sundays) and
English Regional titles.
I also deal regularly with glossy lifestyle magazines both north and south of
the border and consumer travel and lifestyle columns in weekend and
Sunday supplements and magazines plus in flight magazines. And online
coverage too – many new avenues here.
Work for several other clients targets industry, business and trade
Advantage PR is Recommended Agency Rated ( a top industry
recommendation voted for but its clients) for Consumer PR, Media
Relations and Corporate Communications. Retained for second year.
2009 Travel Tourism Award – Best PR and Marketing – Hebridean Luxury
I have handled PR campaigns for the following companies:
Bubbles Bathrooms, Fife & Edinburgh - supplier and installer of luxury kitchens and bathrooms.
Highland Safaris, Aberfeldy – award winning activity company
Garden Options, the Borders - quality landscaping business & upmarket garden gift shop.
Shapes – Furniture Store and Auction House, Edinburgh
Cocoa Black Chocolate Company (School and Patisserie Shop), Peebles.
Cocoa Mountain Chocolatiers, Durness, Sutherland
Ecooldesigns, Edinburgh – quirky, eco friendly home decor products
Kip McGrath Children’s Tuition – Dunfermline and some National activity
Hello Chocolate! – chocolatiers in Dunfermline
Coco Chocolate Chocolatiers, Edinburgh
Spirit of Wood – retailers, Aberfeldy
Curves Gyms, Scotland
Pittencrieff LLP/David Barlow Homes – Milnathort
Enterprise Homes, Cardenden
DARE group, Regeneration and property company, Penrith
Tighmor Homes, I & H Brown – East Lothian and Perthshire
Kinneddar Steading Saline
DCT Developments, Auchterarder
Fife based Thomson Homes
Clachan View, Bridge of Earn
Maritime Bond, Edinburgh
Cocoa Black Chocolatiers & Pastry School, Peebles – promotion of choc and full product range plus school offering courses
and upmarket cafe – worked with them on full retainer for around 2 and a half years.
Cocoa Mountain Chocolatiers, Durness, Sutherland– PR to prepare for launch of new shop in Princes Square, Glasgow,
also online ranges, recruitment drive, Christmas sales drive - carried out a 4 month contract.
Oink Hog Roast Shop in Edinburgh – carried out PR for the launch around 4 years ago.
Pekeotea Tea Company , Edinburgh and Eateket Tea Company, Edinburgh – submitted ideas.
Porrelli Ice Cream, Paisley – submitted credentials and a document of ideas.
The Courtyard Restaurant, Kenmore – carried out several campaigns on new menu, new chef, seasonal produce suppliers
Atholl Palace Hotel, Pitlochry – promotion of restaurant.
The Bay Hotel Pettycur, Fife – promotion of restaurant.
The Adamson, St Andrews – media press trips in association with The Bay Hotel – event with Hello Chocolate! too.
Dornoch Castle Hotel – 2 AA rosettes – similar campaign to above, worked for them on and off for around 5 years – usually
do around 4 months or so of PR at a time for a set fee.
Dornoch Castle Rare Malt whisky business – carried out an ad hoc campaign concerning a rare whisky from the SS
Morton of Pitmilly luxury countryside resort, St Andrews - foodie breaks with chef Christopher Trotter.
Hello Chocolate! Fife company - 2 ad hoc jobs – promotion of bespoke chocolates to trade plus promotion of chocolate
Old Churches House, Dunblane – promotion of champagne afternoon tea service and in house baker.
Restaurant Mark Greenaway – submitted document for launch of his newly located Edinburgh based restaurant.
Angels with Bagpipes, Edinburgh – as above – got to pitch stage.
The Red Brolly Inn, Ballinluig – newly opened family friendly Inn and restaurant.
Coco Chocolate, Edinburgh – rebranding exercise, 10 year anniversary.
Mellis Cheese – ad hoc PR – Aberdeen.
Mains of Taymouth luxury 5 star self catering country Estate, Kenmore – boutique country estate of luxury 5 star holiday cottages, buy to let
and timeshare properties plus Courtyard Restaurant.
Isle of Lewis, Hebridean Holidays - luxury 5 star self catering cottages.
Cambo Estate, Kingsbarns, St Andrews.
Craigsanquhar House Hotel and Estate, Cupar, Fife
Atholl Palace Hotel, Pitlochry and Fishers Hotel, Pitlochry – tie ups with partner companies such as Edradour Distillery
Beaches Hotel , Prestatyn
Highland Safaris, Aberfeldy - award winning activity company serving both corporate and leisure clients.
Tontine Hotel, Peebles
Dornoch Castle Hotel, Dornoch, Sutherland – whisky website as well as the hotel
Cocoa Black chocolate company, Peebles
Oink - Hog Roast Shop, Grassmarket, Edinburgh
New Dungeon Ghyll Hotel, Lake District
Breadalbane Tourism Consortium
Highland Perthshire Ltd
Carphin by St Andrews/Logierait Lodges – Fusion Group
Morton of Pitmilly, Kingsbarns – 5 star self catering
Cocoa Mountain Chocolatiers
Atholl Estates, Blair Atholl – authentic Scottish estate
The Bay Hotel, Pettycur
Atholl Palace Hotel, Fishers Hotel, Beaches Hotel – Castle Collection
Ecooldesigns – quirky products for the home made from recycled
materials, Edinburgh based
Garden Options – upmarket garden shop, the Borders
Spirit of Wood – destination gift and furniture shop, Aberfeldy
Shapes Furniture Shop and Auction House, Edinburgh
Bubbles Bathrooms – luxury bathroom retailer, Fife and Edinburgh
Muir Homes and all other housebuilder clients – luxury showhomes
Lauriston Nursery Dunfermline
Busy Bees Nurseries, Fife and Angus
Curves Gyms – Scotland wide
British Military Fitness, Scotland (outdoor bootcamps)
Commando Park Training – Fife – outdoor bootcamp
training and diet advice with Herbal Life)
Motiv8trainer – Fife – personal training company
Aryvedic Quest Yoga
Battlecamp – residential bootcamps in Pentland Hills
plus diet advice, behavioural change, massage, physio
Slimtuition – new diet and motivational company
Lord Jim Sailing – 5 star – present
Mains of Taymouth self catering, Kenmore – 5 star
Atholl Palace Hotel, Pitlochry – 4 star
Dornoch Castle Hotel – 4 star
Morton of Pitmilly self catering, St Andrews – 4
and 5 star – present
Cocoa Black Choc school – 4 star
Hardies Property & Construction Consultants (current)
Scarborough Muir (past)
Allanwater Homes (present)
Muir Construction (past)
McTaggart Construction, Ayrshire (past)
Fusion Group/Fusion Meetings and Events (current)
Old Churches House Dunblane (current)
The Red Brolly Inn, Ballinluig (current)
I & H Brown Civil Engineers (past)
Cailean Estate Agents (past)
Ashleigh Alba Group/Crucible Developments (past)
D&G Autocare (present)
Evans Easyspace (past)
Liberty Business Centres (past)
Remax Dunfermline (current)
Atholl Estates, Blair Atholl
Hardies Chartered Surveyors
The Bay Hotel, Pettycur
Morton of Pitmilly Countryside Resort
Fusion Group – Old Churches House, Logierait Lodges,Red Brolly Inn
FME meetings and events
Re-Max Estate Agents, Fife
Richmond Wight Estates – residential and holiday parks, Scotland
The Old Cheese Shop, St Andrews
UK wide regional and national media.
Property/Food & Drink/Travel/Consumer/Lifestyle PR a speciality.
Experience of this with several past and current clients.
Hospitality and incentive sector media.
Business to Business.
PR for professionals such as commercial property; chartered surveying.
Local TV and radio.
I can provide details of journalists with whom I am in regular contact with
and who are looking for feature opportunities right now.
Targeted Media Relations which deliver
Client Literature copywriting
Marketing and Branding
Advertising and advertorial copywriting
Private and public sector
Assistance with social media
“Make PR your advantage”
Some clients already have good photography in existence to promote the
brand which can be used by Advantage PR. PR can be competitive in
certain sectors and it can often be a great photograph which makes the
difference to coverage. Advantage PR will seek to exploit photo
opportunities wherever possible especially events involving charity,
volunteers and the local community.
I have contacts with a number of excellent photographers who will bill direct
with no mark up if you need assistance or you may have someone you use
Advantage PR operates on a monthly fee basis. This covers all composition of
press releases; press packs and advertorial copy; organisation of photocalls and
special events and all liaison with journalists for interviews and profiles. It will
cover everything you need for a professional and thorough service.
Following meetings Advantage PR issues a contact report stating the action
points for both client and myself.
It is a flexible service, this cost does not cover a set amount of meetings or
hours etc, it is dependent on what the account needs at any one time.
Please feel free to contact any of my past or present clients for personal
recommendations (testimonials and media coverage section including TV and
radio on website www.advantagepr.co.uk) and facebook business page,
Advantage PR Scotland.
Campaigns are usually kicked off with preparation of targeted Press Packs and
press releases initially, then rolled out to cover seasonal events, launches,
calendar events the client has earmarked and photo opportunities etc.
Director/Proprietor: Clare Graham BA (Hons) Associate
Address: 21 Bergen Avenue, Duloch Muir, Dunfermline
Tel: 01383 731358, mobile 07879 682339
Advantage PR Scotland - facebook
“Make PR your advantage”