Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blackbaud Update from Matt Mallin - Chicago Internet Fundraising Summit 5/28


Published on

Meet and Greet with Matt Mallin
Matt Mallin, Account Executive, Blackbaud

Matt Malin gives an overview of the fundraising solutions Blackbaud has to offer.

  • Be the first to comment

  • Be the first to like this

Blackbaud Update from Matt Mallin - Chicago Internet Fundraising Summit 5/28

  1. 1. 5/30/2014 1 Content Management Email Marketing Donation Management Event Fundraising eCommerce Automation Segmentation Testing Reporting & Analytics
  2. 2. 5/30/2014 2 MULTI-PART WELCOME SERIES
  3. 3. 5/30/2014 3 MULTI-PART FUNDRAISING CAMPAIGNS 1 2 3
  4. 4. 5/30/2014 4 THE GO! ESSENTIALS PROGRAM Luminate Online fundraising software A proven action plan A team of your peers and Blackbaud coaches to guide you Tangible results today Knowledge to build upon tomorrow
  5. 5. 5/30/2014 5 HOW IT WORKS GETTING STARTED Converting site visitors Cultivating new subscribers Welcome series launch eNewsletter production HOUSEFILE BUILDING CAMPAIGN Outreach tactics Viral marketing Build/send outreach series Continue eNewsletters YEAR-END FUNDRAISING CAMPAIGN Maximizing year-end giving Donation form best practices Build & send email appeals Continue eNewsletters SUSTAINER FUNDRAISING CAMPAIGN Writing a compelling ask Cultivating new supporters Build & send sustainer ask Online sustainer self-service Continue eNewsletters
  6. 6. 5/30/2014 6 ONE STRATEGIC TECHNOLOGY PARTNER Global Company • >30,000 nonprofit clients worldwide • >2,700 Employees The Right Fit for Non-profit Organizations • 96% Customer Retention Rate • Strong end user focus with intuitive tools Industry Leading Support Model • Call for anything, anytime • Flexible training options One Vendor for Total Integrated Solutions • Completely Integrated • Fully Hosted
  7. 7. 5/30/2014 7 NP TECH UNIVERSE SOCIAL WEBSITE PUSH MKTG PULL MKTG CRM ACC Facebook Twitter Youtube Linked In CMS Design Services Forms Transactions Conversions Emails Surveys Volunteer Membership Advocacy P2P Events Back-office constituent, staff, volunteer & process management Finance management & reporting ANALYTICS
  8. 8. 5/30/2014 8 SHARPEN YOUR FUNDRAISING! SUMMER 2014 BLACKBAUD MAJOR INITIATIVES 5 Major 4 Powerful Tools to Boost Your Fundraising Performance! 1. Blackbaud Credit Card Updater – Never lose a gift again with accurate and updated credit card information! 2. Event Mobile App + MobilePay – Simplify your event experience and make fundraising easier to manage with on-the-spot payments and check-in! 3. Target Analytics – Benchmark your data and fundraising performance and gain insight into how to improve your results! 4. Everyday Hero – Expand your world and empower your supporters to raise money on your behalf through peer to peer crowd funding! 5. Continued Investment – We will invest over $50 Million in Research & Development across the entire Blackbaud portfolio in 2014
  9. 9. 5/30/2014 9 ANALYTICS –TARGET THE RIGHT ASK Donor Type: M Next Ask: $1,001-$5,000 Assets: N/A Donor Type: M Next Ask: $1,001-$5,000 Assets: $1M Donor Type: A Next Ask: $1-$250 Assets: N/A Donor Type: A Next Ask: $251-$500 Assets: $500-$1M Donor Type: S Next Ask: N/A Assets: N/A Donor Type: A Next Ask: $501-$1,000 Assets: N/A Donor Type: M Next Ask: $10,001+ Assets: $10M-$25M Donor Type: M Next Ask: $5,001-$10,000 Assets: $1M-$5M