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Blackbaud Update from Matt Mallin - Chicago Internet Fundraising Summit 5/28

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Meet and Greet with Matt Mallin
Matt Mallin, Account Executive, Blackbaud

Matt Malin gives an overview of the fundraising solutions Blackbaud has to offer.


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Blackbaud Update from Matt Mallin - Chicago Internet Fundraising Summit 5/28

  1. 1. 5/30/2014 1 Content Management Email Marketing Donation Management Event Fundraising eCommerce Automation Segmentation Testing Reporting & Analytics
  2. 2. 5/30/2014 2 MULTI-PART WELCOME SERIES
  3. 3. 5/30/2014 3 MULTI-PART FUNDRAISING CAMPAIGNS 1 2 3
  4. 4. 5/30/2014 4 THE GO! ESSENTIALS PROGRAM Luminate Online fundraising software A proven action plan A team of your peers and Blackbaud coaches to guide you Tangible results today Knowledge to build upon tomorrow
  5. 5. 5/30/2014 5 HOW IT WORKS GETTING STARTED Converting site visitors Cultivating new subscribers Welcome series launch eNewsletter production HOUSEFILE BUILDING CAMPAIGN Outreach tactics Viral marketing Build/send outreach series Continue eNewsletters YEAR-END FUNDRAISING CAMPAIGN Maximizing year-end giving Donation form best practices Build & send email appeals Continue eNewsletters SUSTAINER FUNDRAISING CAMPAIGN Writing a compelling ask Cultivating new supporters Build & send sustainer ask Online sustainer self-service Continue eNewsletters
  6. 6. 5/30/2014 6 ONE STRATEGIC TECHNOLOGY PARTNER Global Company • >30,000 nonprofit clients worldwide • >2,700 Employees The Right Fit for Non-profit Organizations • 96% Customer Retention Rate • Strong end user focus with intuitive tools Industry Leading Support Model • Call for anything, anytime • Flexible training options One Vendor for Total Integrated Solutions • Completely Integrated • Fully Hosted
  7. 7. 5/30/2014 7 NP TECH UNIVERSE SOCIAL WEBSITE PUSH MKTG PULL MKTG CRM ACC Facebook Twitter Youtube Linked In CMS Design Services Forms Transactions Conversions Emails Surveys Volunteer Membership Advocacy P2P Events Back-office constituent, staff, volunteer & process management Finance management & reporting ANALYTICS
  8. 8. 5/30/2014 8 SHARPEN YOUR FUNDRAISING! SUMMER 2014 BLACKBAUD MAJOR INITIATIVES 5 Major 4 Powerful Tools to Boost Your Fundraising Performance! 1. Blackbaud Credit Card Updater – Never lose a gift again with accurate and updated credit card information! 2. Event Mobile App + MobilePay – Simplify your event experience and make fundraising easier to manage with on-the-spot payments and check-in! 3. Target Analytics – Benchmark your data and fundraising performance and gain insight into how to improve your results! 4. Everyday Hero – Expand your world and empower your supporters to raise money on your behalf through peer to peer crowd funding! 5. Continued Investment – We will invest over $50 Million in Research & Development across the entire Blackbaud portfolio in 2014
  9. 9. 5/30/2014 9 ANALYTICS –TARGET THE RIGHT ASK Donor Type: M Next Ask: $1,001-$5,000 Assets: N/A Donor Type: M Next Ask: $1,001-$5,000 Assets: $1M Donor Type: A Next Ask: $1-$250 Assets: N/A Donor Type: A Next Ask: $251-$500 Assets: $500-$1M Donor Type: S Next Ask: N/A Assets: N/A Donor Type: A Next Ask: $501-$1,000 Assets: N/A Donor Type: M Next Ask: $10,001+ Assets: $10M-$25M Donor Type: M Next Ask: $5,001-$10,000 Assets: $1M-$5M

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