Dissertation bibliography: Measuring the Impact of Social Media Marketing


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Dissertation bibliography: Measuring the Impact of Social Media Marketing

  1. 1. References Aharony, N. (2009). Web 2.0 use by librarians. Library and Information Science Research, 31, 29-37. Bawden, D., Calvert, A., Robinson, L., Urquhart, C., Bray, C., & Amosford, J. (2009). Understanding our value : assessing the nature of the impact of library services. Library and Information Research, 33(105), 62-89. Bell, J. (2010). Doing your research project : a guide for first-time researchers in education, health and social science. Maidenhead, McGraw-Hill Open University Press. Berg, B. L. and H. Lune (2012). Qualitative research methods for the social sciences. Boston, Mass. ; London, Pearson. Berry, L.L. (2002). Relationship Marketing of Services: Perspectives from 1983 and 2000. Journal of Relationship Marketing, 1, (1), 59-77. Bertot, J. C., & McClure, C. R. (2003). Outcomes assessment in the networked environment : research questions, issues, considerations, and moving forward. Library Trends, 51(4), 590-613. Bietila, D., Bloechl, C. & Edwards, E. (2009). Beyond the buzz: planning library Facebook initiatives grounded in user needs. Paper presented at the Presentation at the ACRL National Conference, Seattle, Washington. http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/national /seattle/papers/135.pdf Accessed: 20th June 2012. Booth, A., & Brice, A. (2004). Evidence-based practice for information professionals : a handbook. London: Facet. Botha, E., Erasmus, R., & Van Deventer, M. (2009). Evaluating the impact of a special library. Journal of Librarianship and Information Science, 41 (2), 108-123. Bradley, P. (2008). How to use web 2.0 in your library. London: Facet.
  2. 2. Breeding, M. (2007). Librarians face online social networks. Information Today, Sept 2007, 30-32. Brewerton, A. (2008). Web 2.0, library brand 3.0. SCONUL Focus, 43, 3-4. Brophy, P. (2005). The development of a model for assessing the impact of information and library services. Library and Information Research, 29(93), 43-49. Brophy, P. (2006). Measuring library performance : principles and techniques. London: Facet. Bryman, A. (2008). Social research methods (3rd ed.). Oxford: Oxford University Press. Burhanna, K. J. (2009). No natives here : a focus group study of student perceptions of web 2.0 and the academic library. The Journal of Academic Librarianship, 35(6), 523-532. Casey, M. E., & Savastinuk, L. C. (2006). Library 2.0 : service for the next-generation library. Library Journal, 131 (4), 40-42. Chapman, S. (2007). Facebook users prefer in-person librarian interactions. Retrieved from http://userslib.com/2007/07/12/facebook-users-prefer-in-person-librarian-interactions/ Charnigo, L., & Barnett-Ellis, P. (2007). Checking out Facebook.com : the impact of a digital trend on academic libraries. Information Technology and Libraries, 26 (1), 23-34. Chu, M., & Meulemans, Y. N. (2008). The problems and potential of MySpace and Facebook usage in academic libraries. Internet Reference Services Quarterly, 13(1), 69-85. Connell, R. S. (2009). Academic libraries, Facebook and MySpace and student outreach : a survey of student opinion. Portal : Libraries and the Academy, 9(1), 25-36. Courtney, N. (2009). Academic library outreach : beyond the campus walls. Westport, Conn. ; London: Libraries Unlimited. Crosby, C. (2010). Effective blogging for libraries. London: Facet Publishing. Cuddy, C., Graham, J., & Morton-Owens, E. G. (2010). Implementing Twitter in a health sciences library. Medical Reference Services Quarterly, 29, 320-330.
  3. 3. Dudden, R. F. (2007). Using benchmarking, needs assessment, quality improvement, outcome measurement, and library standards : a how-to-do-it manual with CD-ROM. New York ; London: Neal-Schuman Publishers. Dugan, R. E., Hernon, P., & Nitecki, D. A. (2009). Viewing library metrics from different perspectives : inputs, outputs, and outcomes. Santa Barbara, Calif. ; Oxford: Libraries Unlimited. Evans, L. (2010). Social media marketing : strategies for engaging in Facebook, Twitter and other social media. Indianpolis: Que. Evans, W. (2009). Building library 3.0. Oxford: Chandos. Farkas, M. G. (2007). Social software in libraries : building collaboration, communication, and community online. Medford, N.J.: Information Today. Fitz-Gibbon, C. & Kochan, S. (2000). School effectiveness and education indicators. In Teddlie, C. & Reynolds, D. The international handbook of school effectiveness research. London: Falmer Press. Gladwell, M. (2000). The tipping point : how little things can make a big difference. Boston: Little Brown. Glazer, H. (2009). Clever outreach or costly diversion? an academic library evaluates its Facebook experience. College & Research Libraries News, 70(1), 11-14. Gordon, R. S., & Stephens, M. (2006). Online cool on a budget. Computers in Libraries, 26(6), 48-50. Greener, I. (2011). Designing social research : a guide for the bewildered. Los Angeles: SAGE. Harridge-March, S., & Quinton, S. (2009). Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder. Marketing Review, 9(2), 171-181. Hastings, R. (2010). Microblogging and lifestreaming in libraries (UK ed. ed.). London: Facet Publishing.
  4. 4. Hayes, G. (2007). "Web 2.0 and the myth of non-participation." personalisemedia http://www.personalizemedia.com/the-myth-of-non-participation-in-web-20-socialnetworks/ Accessed: 20th May 2012. Haven, B. (2007). "Marketing's new key metric: engagement." Retrieved 15th May, 2012, from http://www.adobe.com/engagement/pdfs/marketings_new_key_metric_engagement.pdf. Hendrix, D. e. a. (2009). Use of Facebook in academic health sciences libraries. Journal of the Medical Library Association, 97(1), 44-47. Hess, F. M., & Klekotka, A. L. (2005). Impact/outcome evaluation. In K. Kempf-Leonard (Ed.), Encyclopedia of Social Measurement (Vol. v.2, F-O). Oxford: Elsevier. Hewitt, A., & Forte, A. (2006). Crossing boundaries: Identity management and student/faculty relationships on the Facebook. Presented at the Computer Supported Cooperative Work Conference, Banff, Alberta, Canada. Huwe, T. K. (2007). Surfing the library 2.0 wave. Computers in Libraries, 27(1), 36-38. Joint, N. (2009). The web 2.0 challenge to libraries. Library Review, 58(3), 167-175. Kelly, B., Bevan, P., Akerman, R., Alcock, J., & Fraser, J. (2009). Library 2.0 : balancing the risks and benefits to maximise the dividends. Program : electronic library and information systems, 43(3), 311-327. Khandker, S. R., Koolwal, G. B., & Samad, H. A. (2010). Handbook on impact evaluation : quantitative methods and practices. Washington, D.C.: World Bank. Koerwer, S. (2007). One teenager's advice to adults on how to avoid being creepy on Facebook. Computers in Libraries, Sept 2007, 40. Li, C. and Bernoff, J.(2008). Groundswell : winning in a world transformed by social technologies. Boston, Mass., Harvard Business Press ; London : McGraw-Hill [distributor]. Mack, D. e. a. (2007). Reaching students with Facebook : data and best practices. Electronic Journal of Academic and Special Librarianship, 8(2).
  5. 5. Markless, S., & Streatfield, D. (2005). Facilitating the Impact Implementation Programme. Library & Information Research, 29(91), 10-19. Markless, S., & Streatfield, D. (2006). Evaluating the impact of your library. London: Facet. Mathews, B. (2009). Marketing today's academic library : a bold new approach to communicating with students. Chicago, Ill.: American Library Association. Mathews, B. S. (2006). Do you Facebook? : networking with students online. College & Research Libraries News, 67(5), 306-307. Matthews, J. R. (2007). The evaluation and measurement of library services. Westport, Conn.: Libraries Unlimited ; Oxford : Harcourt Education [distributor]. Miller, S. E., & Jensen, L. A. (2007). Connecting and communicating with students on Facebook. Computers in Libraries, Sept 2007, 18-22. Milstein, S. (2009). Twitter for libraries (and librarians). Online, March/April, 34-35. O'Reilly, T. (2005). "What is web 2.0?" O'Reilly : spreading the knowledge of innovators http://oreilly.com/web2/archive/what-is-web-20.html Accessed: 20th August 2012. Oliver, P. (2008). Writing your thesis. Los Angeles ; London, SAGE. Orr, R. (1973). Measuring the goodness of library services. Journal of Documentation, 29(3), 41-50. Pacheco, J., Kuhn, I., & Grant, V. (2010). Librarians use of web 2.0 in UK medical schools : outcomes of a national survey. New Review of Academic Librarianship, 16(1), 75-86. Payne, P., & Conyers, A. (2005). Measuring the impact of higher education libraries : the LIRG/SCONUL Impact Implementation Initiative. Library & Information Research, 29(91), 2-12. Peltier-Davis, C. (2009). Web 2.0, library 2.0, library user 2.0, librarian 2.0 : innovative services for sustainable libraries. Information Today, Nov/Dec 2009, 16-21. Pickard, A. J. (2007). Research methods in information. London, Facet.
  6. 6. Poll, R., & Payne, P. (2006). Impact measures for libraries and information services. Library Hi-Tech, 24 (4)(547-562). Powers, A. C. (2008). Why can't we be friends? The MSU libraries find friends on Facebook. Mississippi Libraries, 72(1), 3-5. Redden, C. (2010). Social bookmarking in academic libraries : trends and applications. The Journal of Academic Librarianship, 36(3), 219-227. Rooney-Browne, C. (2011). Methods for demonstrating the value of public libraries in the UK : a literature review. Library and Information Research, 35(109), 3-39. Sachs, D. E., Eckel, E. J., & Langan, K. A. (2011). Striking a balance : effective use of Facebook in an academic library. Internet Reference Services Quarterly, 16(1-2), 35-54. Serantes, L. C. (2009). Untangling the relationship between libraries, young adults and web 2.0 : the necessity of a critical perspective. Library Review, 58(3), 237-251. Silverman, D. (2010). Doing qualitative research : a practical handbook. London, SAGE. Sodt, J. M., & Summey, T. P. (2009). Beyond the library's walls : using library 2.0 tools to reach out to all users. Journal of Library Administration, 49, 97-109. Starr, J. (2010). California Digital Library in Twitter-land. Computers in Libraries, September, 23-27. Sterne, J. (2010). Social media metrics : how to measure and optimize your marketing investment. Hoboken, N.J.: Wiley ; Chichester : John Wiley [distributor]. Straits, B. C., & Singleton, R. (2011). Social research : approaches and fundamentals (International 5th ed. ed.). New York: Oxford University Press. Streatfield, D., & Markless, S. (2009). What is impact assessment and why is it important? Performance Measurement and Metrics, 10 (2), 134-141. Stuart, D. (2010). What are libraries doing on Twitter? Online, Jan/Feb, 45-47.
  7. 7. Tagtmeier, C. (2010). Facebook vs. Twitter : battle of the social network stars. Computers in Libraries, September (6-10). Tsakonas, G., & Papatheodorou, C. P. D. (2009). Evaluation of digital libraries : an insight to useful applications and methods. Oxford: Chandos. Wavell, C. (2002). Impact evaluation of museums, archives and libraries: available evidence project. [Aberdeen: Robert Gordon University]. http://www4.rgu.ac.uk/files/imreport.pdf Wisker, G. (2007). The postgraduate research handbook : succeed with your MA, MPhil, EdD and PhD. Basingstoke, Palgrave Macmillan. Zarella, D. (2009, c. 2010). The social media marketing book. Sebastapol, CA: O'Reilly.
  8. 8. Bibliography Afzal, W. (2006). An argument for the increased use of qualitative research in LIS. Emporia State Research Studies, 43(1), 22-25. Aharony, N. (2010). Twitter use in libraries : an exploratory analysis. Journal of Web Librarianship, 4(4), 333-350. Aharony, N. (2011). Web 2.0 in the professional LIS literature: an exploratory analysis. Journal of Librarianship and Information Science, 43(1), 3-13. Al-Daihani, S. (2009). The knowledge of web 2.0 by library and information science academics. Education for Information, 27(1), 39-55. Al-Daihani, S. (2010). Exploring the use of social software by master of library and information science students. Library Review, 59(2), 117-131. Alayo, A. (2009). The presence of libraries on Facebook. Impact : Journal of the Career Development Group, 12(4), 96-97. Blanchard, O. (2011). Social media R.O.I. : managing and measuring social media efforts in your organisation. Indianapolis: Que. Boulos, M. N. K., & Wheeler, S. (2007). The emerging web 2.0 social software : an enabling suite of sociable technologies in health and health care education. Health Information and Libraries Journal, 24, 2-23. Brandenburg, M. D., Doss, A., & Frederick, T. E. (2010). Evaluation of a library outreach program to research labs. Medical Reference Services Quarterly, 29, 249-259. Cohen, L. B. (2007). Library 2.0 initiatives in academic libraries. Chicago: Association of College and Research Libraries. Denscombe, M. (2010). The good research guide : for small-scale social research projects (4th ed.). Maidenhead: McGraw-Hill Open University Press.
  9. 9. Dickson, A., & Holley, R. P. (2010). Social networking in academic libraries : the possibilities and the concerns. New Library World, 111(11/12), 468-479. Dowd, N., Evangeliste, M., & Silberman, J. (2010). Bite-sized marketing : realistic solutions for the overworked librarian. London: Facet Publishing. Evans, D., & McKee, J. (2010). Social media marketing : the next generation of business engagement (1st ed. ed.). Hoboken, N.J.: Wiley ; Chichester : John Wiley [distributor]. Gilmour, R., & Strickland, J. (2009). Social bookmarking for library services : bibliographic access through Delicious. College & Research Libraries News, April 2009, 234-235. Griffiths, J. M., & King, D. W. (1993). Special libraries : increasing the information edge. Washington, D.C.: Special Libraries Association. Gupta, D. K., & Savard, R. J. (2011). Marketing libraries in a Web 2.0 world. Berlin ; New York: De Gruyter Saur. Halper, S. D. (2008). Uses of web 2.0 by UK social science researchers and libraries. ALISS Quarterly, 3(3), 3-10. Hsu, H., & Yang, M. (2011). Marketing library services with the community features of Facebook. Journal of Librarianship and Information Studies, 3(1), 65-87. Ivie, T. (2011). Marketing and promotion of library services using web 2.0 : an annotated mediagraphy. The Idaho Librarian : a publication of the Idaho Library Association, 61(1). Jacobson, T. B. (2011). Facebook as a library tool : perceived vs. actual use. College & Research Libraries, 72(1), 79-90. Kaplan, A. M., & Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of social media. Business Horizons, 53, 59-68. Landis, C. (2010). A social networking primer for librarians. London: Facet. Loudon, L., & Hall, H. (2010). From triviality to business tool : the case of Twitter in library and information services delivery. Business Information Review, 27(4), 236-241.
  10. 10. Marshall, J. G. (2000). Determining our worth, communicating our value. Library Journal, 125(19), 28-30. Mertens, D. M., & Ginsberg, P. E. (2009). The handbook of social research ethics. Los Angeles ; London: SAGE. Miller, R., & Lammas, N. (2010). Social media and its implications for viral marketing. Asia Pacific Public Relations Journal, 11. Morris, D., & Watson, A. (2010). Leeds Met library Facebook application. SCONUL Focus, 48, 23-25. Novotny, E. (2007). Assessing reference and user services in a digital age. Binghamton, N.Y.: Haworth Information ; Hadleigh : BRAD [distributor]. Oliver, P. (2008). Writing your thesis (2nd ed. ed.). Los Angeles ; London: SAGE. Parkes, D., & Hart, L. (2010). Web 2.0 and libraries : impacts, technologies and trends. Oxford: Chandos. Poll, R. (2003). Measuring impact and outcome of libraries. Performance Measurement and Metrics, 4(1), 5-12. doi: 10.1108/14678040310471202 Qualman, E. (2009). Socialnomics : how social media transforms the way we live and do business. Hoboken, N.J.: Wiley ; Chichester : John Wiley [distributor]. Raven, D. (2011). Opportunities not to be missed. CILIP Update with Gazette, July, 43-45. Sapp, L., & Cogdill, K. (2010). Blogging in support of health information outreach. Medical Reference Services Quarterly, 29(3), 24-248. Saracevic, T. (2000). Digital library evaluation : towards an evolution of concepts. Library Trends, 49 (3), 350-369. Secker, J. (2008). Social software and libraries : a literature review from the LASSIE Project. Program : Electronic Library and Information Systems, 42(3), 215-231.
  11. 11. Stephens, M., & Cheetham, W. (2011). The impact and effect of learning 2.0 programs in Australian academic libraries. New Review of Academic Librarianship, 17(1), 31-63. Urquhart, C. (2005). Assessing the impact : let us count the ways? CILIP Update, 4(12), 2628. Weightman, A. L. (2005). The value and impact of information provided through library services for patient care : a systematic review. Health Information and Libraries Journal, 22(1), 4-25. Weinberg, B. D., & Dehlivan, E. (2011). Social spending : managing the social media mix. Business Horizons, 54, 275-282. Widdows, K. (2009). Web 2.0 moves 2.0 quickly 2.0 wait: setting up a library Facebook presence at the University of Warwick. SCONUL Focus, 46, 54-59. Wright, N. (2010). Twittering in teacher education : reflecting on practicum experiences. Open Learning : The Journal of Open, Distance and e-Learning, 25(3), 259-265. Xia, Z. D. (2009). Marketing library services through Facebook groups. Library Management, 30(6/7), 469-478. Xu, C., Ouyang, F., & Chu, H. (2009). The academic library meets web 2.0 : applications and implications. The Journal of Academic Librarianship, 35(4), 324-331.