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Regardless of business maturity or infancy it’s always worth evaluating your strategy positioning, sometimes it is easy to become caught up in the day to day running of business and indeed internal activity that you forget to look around you and of course look ahead! A clear definitive strategy, complimented by strong sales focus, supported by a coherent marketing strategy provides the essence of business growth, essential in tough competitive landscape we operate within.
This overview sets out to provoke and generate direction. Our next overview will explain how to align a marketing and sales strategy with business growth.