Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brighton SEO 2019: How events can secure earned media, links and social buzz

1,619 views

Published on

Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match.

Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.

Published in: Marketing
  • Claire
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How Do Social Media Jobs Pay $35 Per Hour? ●●● http://t.cn/AieXiXbg
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Positions Available Now! We currently have several openings for social media workers. ♥♥♥ http://t.cn/AieX6y8B
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is cool - I'm sad I missed your talk as I was in another stream!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Brighton SEO 2019: How events can secure earned media, links and social buzz

  1. 1. Let’s take this offline Claire Gamble // Unhooked Communications SLIDESHARE.NET/CLAIREGAMBLE5 @ClaireEGamble | @WeAreUnhooked
  2. 2. #BrightonSEO | @ClaireEGamble | @weareunhooked
  3. 3. How did this guy help us secure earned media coverage, links and social buzz through offline activity? #BrightonSEO | @ClaireEGamble | @weareunhooked
  4. 4. Face-to-face events: ü Before ü During ü After #BrightonSEO | @ClaireEGamble | @weareunhooked
  5. 5. Fail to plan? Fail to plan… #BrightonSEO | @ClaireEGamble | @weareunhooked
  6. 6. Fail to plan? PRE-EVENTBEFORE… #BrightonSEO | @ClaireEGamble | @weareunhooked
  7. 7. Use your website Use your website #BrightonSEO | @ClaireEGamble | @weareunhooked
  8. 8. Don’t forget third-party websites #BrightonSEO | @ClaireEGamble | @weareunhooked
  9. 9. Find your hook #BrightonSEO | @ClaireEGamble | @weareunhooked
  10. 10. Make it easy for event partners #BrightonSEO | @ClaireEGamble | @weareunhooked
  11. 11. Influence your influence #BrightonSEO | @ClaireEGamble | @weareunhooked
  12. 12. DURING… #BrightonSEO | @ClaireEGamble | @weareunhooked
  13. 13. Media relations #BrightonSEO | @ClaireEGamble | @weareunhooked
  14. 14. Capture your content #BrightonSEO | @ClaireEGamble | @weareunhooked
  15. 15. Instagrammable #BrightonSEO | @ClaireEGamble | @weareunhooked
  16. 16. Fail to plan?AFTER… #BrightonSEO | @ClaireEGamble | @weareunhooked
  17. 17. MediaShout about it ü Media ü Own ü Third parties ü Attendees #BrightonSEO | @ClaireEGamble | @weareunhooked
  18. 18. 1. Work 2. Value 3. Simple #BrightonSEO | @ClaireEGamble | @weareunhooked
  19. 19. Let’s take this offline Claire Gamble // Unhooked Communications SLIDESHARE.NET/CLAIREGAMBLE5 @ClaireEGamble | @WeAreUnhooked

×