Layar Augmented Reality Browser - general presentation

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A general overview of the Layar Augmented Reality platform, and its possibilities for brands, content owners, agencies and developers.
Version: Jan 11th 2010

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Layar Augmented Reality Browser - general presentation

  1. 1. Layar general presentation Jan 11th, 2010 © 2009, Layar BV Confidential and Proprietory Photo: Marco Derksen Browse The World, http://layar.com dinsdag 12 januari 2010
  2. 2. Layar team! dinsdag 12 januari 2010
  3. 3. Claire Boonstra Layar co-founder dinsdag 12 januari 2010
  4. 4. Our reality: an empty canvas http://www.flickr.com/photos/pmo/533680927/ dinsdag 12 januari 2010
  5. 5. http://www.flickr.com/photos/czy_584/42672745/ dinsdag 12 januari 2010
  6. 6. Augmented Reality is a new medium dinsdag 12 januari 2010
  7. 7. Augmented Reality is an “Experience Medium” not just a functional tool dinsdag 12 januari 2010
  8. 8. Location & direction GPS / Cell-ID Compass Camera dinsdag 12 januari 2010
  9. 9. Supported devices Android iPhone 3G S Symbian back soon 2010 dinsdag 12 januari 2010
  10. 10. Open platform Everybody can create their own Augmented Reality experiences on Layar dinsdag 12 januari 2010
  11. 11. Active Layar content creators Austria Belgium Bosnia 1500+ +500 Canada Bulgaria United States France India Mexico Germany Singapore Italy Japan Ireland Korea Montenegro Macedonia Venezuela Netherlands Brasil Portugal Argentina Serbia Chili South Africa Spain Australia Sweden keys New Zealand Granted developer United Kingdom dinsdag 12 januari 2010
  12. 12. Content developers doing business developing layers for themselves or 3rd parties dinsdag 12 januari 2010
  13. 13. >300 layers published worldwide dinsdag 12 januari 2010
  14. 14. Some of the brands on Layar Newbury Trulia St YP Voodoo OSM Fest Hotpads Idealista Tim Horton’s dinsdag 12 januari 2010
  15. 15. Examples of what can be done with Layar - already now dinsdag 12 januari 2010
  16. 16. http://en.nai.nl/exhibitions/sara © 2009, Layar BV Confidential and Proprietory Layer developed by NAi/ IN10 (Rotterdam) Browse The World, http://layar.com dinsdag 12 januari 2010
  17. 17. Detailed 3D model on top of construction site While holding up your phone, you can walk around the building, look underneath or even inside of it. Experience the future before it has been realized. dinsdag 12 januari 2010
  18. 18. “See what you can’t see” dinsdag 12 januari 2010
  19. 19. Re-create the past Amsterdam, Damrak, 1942 Fictional example; various of such layers in development dinsdag 12 januari 2010
  20. 20. Imagine: Summer 2010, Colosseum, Rome dinsdag 12 januari 2010
  21. 21. ... and hear the lions roar Fictional example; various of such layers in development dinsdag 12 januari 2010
  22. 22. “Old” art Layer developed by Hoppala (Germany) dinsdag 12 januari 2010
  23. 23. New art? Inside of a piece of art inspired by Mondrian Layer developed by CMCDV (Germany) dinsdag 12 januari 2010
  24. 24. 3D objects placed above your house Layers developed by Muzar.org (NL) and Winvolve (Canada) dinsdag 12 januari 2010
  25. 25. Place Santa in someone’s office Webservice (PC) Layer developed by Muzar (NL) dinsdag 12 januari 2010
  26. 26. Place messages above the sports field Allez les Bleus! London greets I wanna see you! mashed potatoes :) Fictional example dinsdag 12 januari 2010
  27. 27. dinsdag 12 januari 2010
  28. 28. Beatles Magical AR tour Layer developed by AugmentReality.co.uk dinsdag 12 januari 2010
  29. 29. Stand here to take a Hermann and me in St Anton! picture with Brought to you by Audi Hermann Maier in 3D! Fictional example dinsdag 12 januari 2010
  30. 30. Special feature: Automatic Triggering http://www.flickr.com/photos/gx9/274672095/ dinsdag 12 januari 2010
  31. 31. Seeda - Japanese Rapper launched new single though Layar dinsdag 12 januari 2010
  32. 32. music starts playing automatically when reached pre-defined destination Layer developed by SystemK (Japan) dinsdag 12 januari 2010
  33. 33. Many possibilities for auto-triggered actions: Play audio Play video Show quiz question Show 3D object Show image etc... dinsdag 12 januari 2010
  34. 34. Special feature: Point - Point dinsdag 12 januari 2010
  35. 35. Point to Point enables treasure hunts, city tours etc dinsdag 12 januari 2010
  36. 36. Personalization & closed layers: login Layer developed by Masternaut dinsdag 12 januari 2010
  37. 37. Login enables people to see layers only meant for them (B2B, personalisation) dinsdag 12 januari 2010
  38. 38. Games © 2009, Layar BV Confidential and Proprietory Fictional example; demo’d by Layar at PICNIC conference 09 dinsdag 12 januari 2010
  39. 39. Experience domes Walk inside the dome & teleport yourself to a new world: Japanese street + street sounds Fictional example; demo’d by Layar at PICNIC conference 09 dinsdag 12 januari 2010
  40. 40. All possible: right now. with Layar version 3.0 dinsdag 12 januari 2010
  41. 41. Layar so far: “where is...” dinsdag 12 januari 2010
  42. 42. New content, created for AR New art Storytelling Messages & Graffiti AR games ‘What’s going on’ Art walks Around me Moving “Where is...” City tours Existing info Location database dinsdag 12 januari 2010
  43. 43. New content, created for AR New art Storytelling Messages & Graffiti AR games ‘What’s going on’ Art walks Most interesting area for Layar! Around me Moving “Where is...” City tours Most of the current layers Existing info Location database dinsdag 12 januari 2010
  44. 44. Storytelling http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg dinsdag 12 januari 2010
  45. 45. Experiences! dinsdag 12 januari 2010
  46. 46. Needed: Ecosystem Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies Artists Educators 3D modelers Brands Governments dinsdag 12 januari 2010
  47. 47. Do it yourself ? http://dev.layar.com dinsdag 12 januari 2010
  48. 48. Need help? Check the Developer Catalog dinsdag 12 januari 2010
  49. 49. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com dinsdag 12 januari 2010
  50. 50. or use one of these easy development tools: dinsdag 12 januari 2010
  51. 51. • http://code.google.com/p/porpoise/ PorPOIse by Jens de Smit • http://layardotnet.codeplex.com LayarDotNet by Dylan Phillips • http://pypi.python.org/pypi/django-layar/0.1.0 Python: Django-Layar by James Turk dinsdag 12 januari 2010
  52. 52. or use BuildAR If you don’t understand this "object": { "icon": "icon1.png", "baseURL": "http://layar3d.jsource.nl/", "full": "ghost.l3d",”reduced”: “small_ghost.l3d "size": 2}, www.buildar.com dinsdag 12 januari 2010
  53. 53. dinsdag 12 januari 2010
  54. 54. What’s your dream? dinsdag 12 januari 2010
  55. 55. Thanks! claire@layar.com @claireboo visit www.layar.com dinsdag 12 januari 2010

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