In what way does your media product use, develop or change forms and conventions Of real media products? Mast head at the topSome parts of my media product are conventional tothe style of magazine I wanted to create. I have created ahipster/ indie style magazine. I think I used conventionaledits on my images for the type of media productI wanted to produce. On the front cover I used a gold Gold and and turquoise filter, commonly used on Instagram, Turquoisea website that would perhaps have a similar audience filter.to my magazine. I also used black and white, and sepiaover some of my pictures. I looked at the magazineOne & Other, with a similar style to my magazine.They used a lot of black and white throughout theirmagazine. I think that my camera angles were alsoconventional. In One & Other they have used medium long shots, or full body shots as to get the music equipmentin the frame. I also added simple conventional aspects suchas having the mast head at the top of the page , having aBarcode and having page numbers. Similarly to One & OtherI used quite a minimal front cover. Having a banner at theBottom is conventional also, as a lot of magazines such asKerrang use it. Barcode Banner at the bottom.
How does your media project represent particular social groups? My media product portrays people who make this sort ofelectronic/rap/alternative music to be quite working class,average people. There are no extravagant clothes or jewellery,just quite average casual clothing. Their clothes also show themwearing hoodies, which are often associated with lower classpeople, troublemakers or “hoodlems”. Their facial expressions inthe images are quite intense stares, making them seem moreaggressive. I think all of this reflects the stereotypes of youths asbeing rebellious. I think the people who would be reading themagazines would like the rebellious aspects of the magazine.Hipsters would perhaps feel as if they could relate to that sort oflife style of smoking and drinking. My magazine also shows that Straight face, orthey are into gadgets and technology. In the interview I used it aggressive facialdiscussed Sony Acid and Yamaha, and computer technology to expression. Hood up, portrayingcreate music. I also included a competition to win a Mac “hoodlems” acomputer. stereotype of youths. Quite basic clothing, not much accessorising e.g chains to make them seem wealthy.
What kind of media institution might distribute your media product and why?The magazine I have created seems to be more ofan independent magazine. I have based a lot of it onthe independent magazine One & Other. I think it isquite a niche and I feel it wouldn’t fit in with a lot ofwhat publishers look to publish. The music featuredis quite upcoming artists so would be less known soperhaps publishers would not have so much faith inthe magazine.If I were to decide a specific publisher for Hazed & Confused mymedia product Development Hell. They already publishMixmag. I don’t think my magazine is similar to Mixmag soperhaps they would like to have that variety but also they arean independent publishers.
Who would be the audience for your media product?My audience would be young males as the images Ihave used are all of males. These people could be seenas role models. I don’t think my audience would be anyparticular ethnicity as there is no major focus onanyone, the music could be associated with rap, whichis marginally focused on black people. Despite this, thepictures in the magazine are all white people though, soa bit contrasting, which is why I think it could be amixed group of ethnicities. As my magazine has somefocus on upcoming artists, I think that the audiencewould wear clothes from small but upcoming brands,such as Hype, Dope Chef etc.Brands such as Hype would also be consideredto be hipster, which I would also associate with Hype, quite a small brandmy magazine . Also in the magazine, one of my commonly worn by themodels wears a “Face Off” snapback by a brand Hipster type subculture.called Underground Kulture, which is quite asmall not very recognisable brand. The face off snap back by Underground Kulture.
How did you attract and address your audience?My magazine is focused on young people. All ofthe artists are young, but also all the artists aremale so I think my audience would be youngmen.I think the people reading the magazine wouldhave a strong interest in the music industry,specifically alternative electronic type songs.They would probably be interested intechnology as there are parts on the magazineon technology. They also include their facebookpage so people who are into social networks,typically young people again. They may beinterested in creating their own music. Onereason I think that is because the magazine hassome upcoming artists, promoting new artists sothey may be looking into how to promotethemselves, where’s good to play etc. Also,because of the competition to win a Mac, whichhas a lot of technology on them to make musicso they may have got the magazine just for that.The magazine also features some culturalaspects on them, so the people who would buythe magazine would be interest in culture.
What have you learnt about technologies from the process of constructing this project ? In the process of making my magazine I have learned a lot about photoshop. I have learned about how to apply effects and filters to create the look I want. I have learned how to add my own fonts from the website dafont.com, although I had a lot of problems using this. I used a Canon 600 digital camera to take my pictures for the magazine, so I learned a lot about the different settings on that, and how to get the best quality pictures in different lightings. I have learnt about websites like Blogger and Slideshare which allow you to share your work online too.
Looking back at your preliminary task, what do you feel you have learnt in the progressionfrom it to the full product? I have learned a lot about how to make a magazine look professional. What fonts best suit the style of my magazine, what layout is best suited for the front cover/contents page/double page spread. What colours set the tone of the magazine and what goes together. I have learnt about conventions, and how they are used in magazines, and how conventions will attract a certain type of audience. When I did my survey I learnt about who wants to consume what. I have leant that researching your audience is the most important thing about creating a magazine. You need to know about what people want and what people need. Also researching the market is important because you need to know about where there could be a gap in the market, and what type of publisher would publish your magazine.