To last over time in social media you need good planning and a content mix that's works. This presentation describes the different roles and how you can plan for an attractive content - and delegate the work.
Your mix - Editorial categories• General news – What’s happening in your industry. Deep insight.• Product news – What’s new, why is it useful, to whom?• Partner news – New deals, events, customer testimonials• Event news – What’s happening, who’s there, where is it, why attend?• Personal news – On a new position…(inside news). The profile of the week• Fun news – Life after work MARS 2012
What’s so special about you?• Add what’s special for you, your team and your company. – Unique knowledge and/or personalities• The audience will ask: – Who are you and why should I listen? MARS 2012
Social media production - Roles• Community manager or Page owner. This is the person who’s responsible for the content (but not necessary the producer) – Editorial mix – Viral tactics – Tone of voice – Stickiness in message – Coaching the content providers• Content providers. These are the committed people with interesting knowledge and/or personality• Project sponsor. This is where you anchor i.e. high profile interviews or new investments. Tracks progress against project targets. MARS 2012